Tag Archives: branding
Who is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreNZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?
Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]
Read moreANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!
We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]
Read moreI get (hate) mail….
Well, hate phone calls anyway….In advertising circles, it’s said that if your ad doesn’t upset somebody, you haven’t pushed the outside of the envelope far enough. Seems I’ve upset somebody. In a late-2008 issue of the Success Strategies newsletter I used for instructional purposes a couple of typically-lousy beauty industry magazine ads to point out [...]
Read moreDumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.
Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net profit in [...]
Read moreIs your salon or spa marketing as hopelessly bad as THIS??
My beautiful bride-to-be Michelle is a self-confessed victim of glossy women’s magazines. But even Michelle, whose only education in marketing has been assisting me at seminars (which, mind you, is pretty good education) can spot an example of useless, expensive ‘brand’ marketing from 50 yards. So she won’t be surprised (I hope) when she gets [...]
Read moreA ‘Branding’ Horror Story…and a $50,000 Bet.
ATTENTION All Medspa, Day Spa & Salon Owners: Sure, do dumb, wasteful ‘branding’ – at your peril. I’ve lost count of the number of times I’ve been told by salon & spa owners “I want to get my brand out there…” *Sigh* Can’t blame you all, I suppose. ‘Getting your brand out there’ is the [...]
Read moreAre They SERIOUS??
When I first read the following email from a spa owner last weekend, I thought she was having a lend of me, taking the mickey. I read it again, and again. Nope, she was actually serious. But it still took my breath away. So I’m not going to embarrass the poor lady by revealing her [...]
Read moreThe Ignorant Leading the Blind
I sympathise with owners of the average, suburban beauty and hair salon. With little else to go by, they look to the ‘big end of town’ – the product suppliers and industry associations – for the lead in marketing material and strategies to bring clients in the door. And it’s likely that many salon owners [...]
Read moreListen in: "We were virtually broke…and then we discovered how to get customers…!"
Back in mid-2007, Dr Tim Reilly and his wife Kanna were at their wits end. They tried everything - and spent a small fortune they didn’t have – to kick start their four year old Body Solutions Laser & Skin. Nothing worked. They thought ‘well, let’s invest in more technology, more machinery’ – that didn’t work either. They listened to so-called marketing ‘experts’, [...]
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