Worldwide Salon Marketing

Salon Marketing – Little Hinges Swing Big Doors

A few weeks ago, long-time Inner Circle Premium member and million-dollar salon owner Tracey Orr sparked a storm of comment, support, ‘AHA’ moments and ‘Wow’ letters from other Members when she posted a stunningly-simple but effective method she uses to get her staff to sell.
Tracey calls it her ‘buddy system’ and it’s been instrumental in [...]

“HELP or I will give birth in the salon!!!”

Most salon business owners dance to the tune of their clients, to their eternal detriment. And while they’re doing the quickstep as the clients play the fiddle, they’re multi-tasking – mixing it up with a soft-shoe shuffle as their staff beat the drum!
Here’s an email that arrived in my inbox today, begging for help. For [...]

Is Your Salon Business a Dictatorship or a Democracy?

I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner.
Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how to [...]

Audio recording – Listen In as These Salon Owners Reveal Their Success Strategies

Listen in as these salon owners reveal exactly how they’ve grown their businesses in spite of
(perhaps because of!) the global economic downturn!
I loathe cliches, but there IS truth in many of them – like ‘Success breeds Success’. In this conference call, three of our most dynamic Inner Circle members reveal the strategies that have taken [...]

Finding, Hiring and Motivating Salon Staff – Listen In!

Old business joke: “Life would be so much easier if it weren’t for those pesky customers!”
There is some truth in it. No, the customer isn’t always right. But there’s more truth in the frustration we often hear from our Inner Circle members about staff. Apart from finding customers to fill chairs and treatment rooms, [...]

What would you do if one of your staff did this…?

How ruthless would you be if you caught one of your staff members deliberately sabotaging your sales?
Some do it simply out of ignorance. Others do it because they just don’t care. Either way, it costs YOU money when your staff don’t sell your products, or worse, promote other people’s products…
But there can be few [...]

A Salon Owner’s Story – and How You Can Copy It…

Here is why YOU should move heaven and earth, crawl over broken glass to attend the Salon Owner Road to Riches Seminar in Melbourne, Sydney or the Gold Coast this year…

In 1937, Napoleon Hill wrote one of the earliest ’success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and Grow [...]

How to CUT Staff Absenteeism to ZERO!

Had an interesting conversation with one of our Inner Circle members this week.
Like most salon & spa owners, Michael Curtis’ Blush Day Spa has suffered for years from the whims of some staff members who would habitually, without notice, report in ’sick’ – and leave the rest of the staff to carry the load, upsetting [...]

Case Study: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members

Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below.
First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services [...]

It’s Your DUTY to Make Money – and Save the Economy at the Same Time

This is my last post till the New Year. So I want to leave you, and 2008, with some gentle advice, a little encouragement, and a dose of economic reality.
With most salons and spas bursting at the seams, appointment books full in the week before Christmas, I expect that most of this will fall [...]