Archive for January, 2009
Dumb and Dumber: Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.
Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating that the “recession” is patchy, uneven at best, certainly NOT a uniform slide into economic oblivion. McDonald’s is reporting a massive 80% increase in net profit in [...]
Read more"Wow…it's AMAZING how my business has changed!" says small salon owner
90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes here) “I have been in business for 11 years and never had the success [...]
Read moreNew Zealand salons get local access to Inner Circle support
Beating the recession has suddenly become a lot easier for Kiwi salon & spa owners, they now have local access to mentoring and marketing tools developed by Australia’s Worldwide Salon Marketing. Following expansion into the huge US salon & spa market, the company has appointed Auckland salon owners and long-term Inner Circle members Rachael D’Aguiar [...]
Read moreAre you an entrepreneur, or just a business owner?
Even those salon and spa owners whose business is recording bigger and bigger sales in spite of the recession (and there are plenty of our Inner Circle members reporting extraordinary results, see the photo and caption at left, and elsewhere on this site) it would be foolish to point at such results and say the [...]
Read moreFishing is not life and death. It’s much more serious than that.
Just kidding. But it IS a pleasant way to spend a warm afternoon. Regular goofing off is good for the soul, which is why I took our general manager, Jemma Lole, her boyfriend Dave and my son Tim for some goof-off time aboard The Other Woman last week. Jemma doesn’t do things by halves…this was [...]
Read moreCase Study: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members
Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below. First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services [...]
Read moreWe Get Mail….
“Just want to say thank you, thank you, thank you for the wonderful marketing material you provide to make our business so much easier to run. We are in the middle of enrolments for our college and when I opened up my email this morning here was this fantastic program to download and take the [...]
Read moreBig, Dumb Companies and their Sales Prevention Departments
Ah, I must be getting old. 2009 has sort of crept up and clobbered me over the head while my back was turned. Or to be honest, while I was lying prostrate on the deck of my boat ‘The Other Woman’. Which brings me to The Woman (the one I am to be married to [...]
Read moreHow To Guarantee You Do Not Hire A RUDE Employee Ever Again
with David Osborne, recruitment specialist What one of the world’s richest men realised… John D. Rockefeller said “I will pay more for the ability to deal with people than for any other ability under the sun.” Why?….. Before reading on please think why this quote is so important. Most people communicate without thinking about the [...]
Read more
