Archive for September, 2008
Salon Business: When the going gets tough, the tough get…selling!
Me in the middle with the US Inner Circle members Steven & Susan Woodbury of Village Image salon in Belmont, NH, and Kanna & Dr Tim Reilly of Body Solutions Laser & Skin Care in Scottsdale, Arizona. The occasion was the Your Beauty Network annual Business Retreat. With me is Your Beauty Network founder & [...]
Read moreWhat 99% of Salon and Spa Owners DON’T Get….
Direct Response Marketing 101 for Salons & Spas: Tell the WHOLE story. I’m writing this in Wellington, New Zealand, a brief stop-over to see my son Michael and his wife Gemma on my way to California for the Your Beauty Network weekend business retreat in Carlsbad. To be honest, it’s just an excuse to break [...]
Read moreFour Great Salon and Spa Successes…
Inner Circle members: see below for the exact ad that brought one Member 87 new clients and $12,000 extra sales in a month. You might be wondering ‘how can a little salon like mine ever be a successful business….when I know nothing about business!?’ Well, take heart. About the only thing you can hear on Wall [...]
Read moreNew Salon and Spa Members, Same Problems…
The KISS Principle – Keep it Simple, Stupid This week we interviewed and accepted new Inner Circle members in the backblocks of Delaware (Audrey & Doug Pearce of Glow Hair & Body), Branson, Missouri (Rhianna Presley of Pure Salon & Spa), Mossman, Queensland (Aneika Weir of Green Room on Front), Rockhampton, Queensland (Joyce Ward of [...]
Read moreMarketing to Get AFFLUENT Salon and Spa Clients
Following is the text of an article I’ve just completed for Professional Beauty magazine. But you get to see it first. How to Attract Affluent Clients For Whom Price is the Last Consideration F. Scott Fitzgerald: “The very rich are different from you and me.” Ernest Hemingway: “Yes, they have more money.” Rich people are [...]
Read moreHow far would you go to be successful?
Old joke: scientists have started using lawyers in lab experiments, instead of rats. They discovered there are some things that even rats won’t do. Lawyers and rats aside, what will you do, how far will you go, to give yourself a better chance of success? A couple of years ago, I flew half way around [...]
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