Breaking salon sales records – in the Australian Outback

Alice Springs, Northern Territory, in the ‘dead heart’ of Australia. Think jackeroos, cattle, red dust and elderly tourists towing caravans. Hardly an ideal location, you’d think, for a thriving hair & beauty salon. But they’re bred tough in the Northern Territory. When Janet Chisholm and her business partner Glenda started their salon from scratch four…

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[VIDEO] How to sell salon memberships – for cash up-front!

Asking clients for cash up-front puts the fear of god into many salon owners – but not for Anita Clements of Twisted Desire in Corinda, a suburb of Brisbane. Using marketing templates she simply downloaded from the Worldwide Salon Marketing Million Dollar Resources Library, and some guidance on how to use them, Anita planned and…

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New Salon and Spa Members, Same Problems…

The KISS Principle – Keep it Simple, Stupid We’ve accepted a whole bunch of new Members into the My Social Salon marketing & coaching program this year, from all over the world…and it’s kind of creepy how – no matter whether a salon is hidden away in either a suburb of Boisie, Auckland or on…

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[NEW VIDEO] “How to live the salon owner dream”

What would YOU do if you were in your early to mid-twenties and starting out in the salon business right now – would you do things differently? Ten years ago, young salon owner Kellie Rout was a typical small business person – working full time ‘on the tools’, trying her best to manage, train and…

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This Question Gets Heads Nodding YES!

Questions.  They are one of the most powerful language tools you have for getting agreement. But it’s rare to see a question used to its highest and best sales use. So I thought I’d offer up some examples of how to get your reader or video viewer to start agreeing with you before she actually commits to the sale.   There are…

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NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns. This morning I spoke on the phone with Maree Hoare, of Red…

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“IT WORKS” says Toronto salon owner

When Nadine Bastien Smellie of Aphrodite’s Sanctuary in Toronto joined Worldwide Salon Marketing in 2010, she was renting a chair in somebody else’s salon. How things have changed; in this review posted on TrueLocal, Nadine tells the story of how she went from being a chair renter to owning her own salon, with two full-time…

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The Salon Business – at least your clients don’t HATE you!

It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a…

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[Research] From the ‘Good Grief’ Department – Read this if your salon clients are ‘missing in action’

Sharp-eyed Worldwide Salon Marketing member David Wood of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert. David sent me an article written by a purported ‘expert’ on customer retention that makes my eyes water. Under…

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New Video: How Bec Woodage increased profits by 1000% – AFTER her salon burned down!

Investing in your salon business isn’t just about buying equipment, stocking with products and paying staff. If that’s all it took, any fool could make serious money in a salon or spa, instead of only 5% that do. One of those 5% is Rebecca Woodage, the young owner of Perfection in Beauty in Sydney. When…

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