Worldwide Salon Marketing

The Time I Got A Parking Ticket For ‘Failing To Display A Sufficiently Satisfied Stomach!’

by Chris Sanders on Thursday, June 3rd, 2010 at 1:30 pm

One of the first things you learn as an Inner Circle Member is that your marketing has got to get the attention of the customers you are trying to attract.  Normally that is done with a compelling headline that evokes some sort of emotion and entices the customer to read on, see what’s on offer, then hand over bucket loads of their cash to you!

I remember one of the first marketing exercises that Greg Milner (who was our mentor at that time) gave us when our salon D’Aguiar: hair.skin.nails was accepted on to the Inner Circle program back in 2007. He sent us a ‘door flyer’ that was used by a Pizza company, owned by the daughter of copywriter Mal Emery.

So we tweaked the flyer to suit our salon, attached a string to it which was used to hang it on door handles and offered the occupants of the house a free treatment ‘no strings attached’ to get them to come into our salon.

Inner Circle Members can go to the Members-Only Sealed Section of the website here to see the door flyer.

For months Rachael and I walked around our neighbourhood hanging the flyers on people’s door knobs, and it worked an absolute treat.  Every single time we delivered about 200 door flyers we would get 10 – 15 new clients and we would get phone calls from people telling us that they thought our marketing was so innovative!

It was real ‘out of the box’ marketing and really grabbed people’s attention.

But what I wanted to talk about is a piece of marketing that really caught my eye and I wanted to share with you.

Most of us would be pretty angry at the thought of a parking ticket, right?  Don’t you just hate it when you are walking back to your car and all of a sudden your heart sinks when you see that dreaded little ticket, flapping in the breeze under your windscreen wiper!

Not too long ago, I took a drive down to our local seaside town Browns Bay, to post a couple of things and as I was walking back to my car I spotted this ‘dreaded little ticket’ and I instantly thought…my reg is up to date, my wof is up to date, I have only been parked in a 120 min space for about 20 minutes

“So what the heck could I have been ticketed for!!!”

I stormed up to my car, ripped the ticket from under the wiper, glared at the damn thing…and then let out a huge laugh!  It was a promotion by Burger Fuel offering me free fries with any burger purchase.  My offence….‘Failing to Display a Sufficiently Satisfied Stomach!’

Check out the actual ticket by clicking here

Needless to say I was so relieved at having not got a REAL parking ticket, that I used my voucher the next day!  And you can bet your bottom dollar that I wasn’t the only one….good on ya Burger Fuel!

So if you want to find out more about how to get your hands on marketing that REALLY grabs attentions and attracts the type of customers to your business that YOU want then you need to join the Inner Circle program TODAY and get your own copy of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 30 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

A post by Chris Sanders Chris and his wife Rachael D'Aguiar own a successful salon in Auckland - so successful, thanks to their involvement in the Worldwide Salon Marketing Inner Circle program and the tools and strategies in the Essential Salon Owner's Marketing Toolkit that they grabbed the opportunity to become the NZ franchise of WSM.

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