The Auckland Hilton, Venue for the Salon Profit Secrets Seminar, Sept 6th 2010

If you were planning on coming to the Auckland Salon Profit Secrets Seminar at the Hilton Hotel on September the 6^th 2010 then you’d better be quick because the event is almost sold out!  There are just 12 seats remaining so hurry up and call 0800 029 668 NOW….or click the link below to buy online.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

Tickets are $179 for the day and come with a 100% money back guarantee if you are not totally blown away by our speakers!!!

For  Inner Circle Members the tickets are just $79 for the day seminar and this will be followed by a ‘Members Only’ Closed Door Session where you can pick the brains of experts Greg Milner, Rachael D’Aguiar and of course me.  There will also be over 20 other member salons there that you can share ideas with.  If you’ve never been to a closed door session before then you won’t want to miss out.

So far over 100 salons owners from all over New Zealand are booked into the event which is promising to be the most inspirational and informative salon owner seminar ever held in New Zealand.  And one lucky salon owner will get to be in our ‘Hot Seat’ and have their salon pulled apart and put back together by the experts…opportunities like this rarely come up!

If you haven’t already heard who will be presenting then here’s a quick summary…

Greg Milner – CEO and founder of Worldwide Salon Marketing will be presenting a phenomenally power brand new presentation, never before seen in NZ.   Greg will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months.

Rachael D’Aguiar – Rachael is the co-director of Worldwide Salon Marketing NZ and will be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’  She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

Pat Mesiti – Otherwise known as ‘Mr Motivator’ and recently opened up for Sir Richard Branson, and has been asked to open up for Donald Trump.  Pat’s aim is to help create 10,000 millionaires around the world!

Jeff Ghaemaghamy – An anti-aging industry guru who has sold over $100 million in product throughout Australasia.  Jeff will explain his rag to riches story and share how there’s never been a better time to be in the hair & beauty industry, and how to capitalise on the booming industry.

For more in depth information about the speakers click the link below to have a read.  But don’t waste too much time because I am expecting the seminar to be sold out soon.

http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/exclusive-nz-salon-profit-seminar-key-note-speakers-confirmed

We look forward to seeing you there!

Chris and the Team at Worldwide Salon Marketing NZ

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

If you have ever wanted to hear a man who was recently requested by ‘Sir Richard Branson’ and ‘Donald Trump’ as their opening speaker, another who has made his millions in the anti-ageing industry, a salon marketing guru and a staff coach extraordinaire all in the same room on the same day, then this is one seminar that you won’t want to miss!  PLUS one lucky salon owner is going to get the opportunity to be in the HOT SEAT and have their salon pulled apart and put back together by a panel of salon experts. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

This event is SELLING FAST, last week over 4200 invites were posted out, so Act Now to secure your place.  Tickets are just $179 per person and the first 50 people to purchase a ticket get an additional FREE ticket for a business partner or employee. 

A couple of weeks ago we announced that for the first time in over 3 years Worldwide Salon Marketing Co-founder Greg Milner would be presenting a phenomenally powerful NEW marketing presentation never before seen in New Zealand and Worldwide Salon Marketing New Zealand Director Rachael D’Aguiar would also be presenting a brand new staff coaching presentation. 

So, it is with HUGE excitement that I am also able to announce that ‘Mr Motivator’ Pat Mesiti and self made anti-ageing millionaire Jeff Ghaemaghamy will also be presenting at our seminar. 

Here’s some more information about all our speakers…

Pat Mesiti Recently Opened For Sir Richard Branson

Pat Mesiti

Pat Mesiti is a prosperity activist.  He is a highly effective communicator and most notably an income acceleration coach.  His passion is to EQUIP and EMPOWER individuals and businesses to experience growth and prosperity to its fullest potential.  His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.  Pat has spoken globally to some of the largest conferences, and his books and materials have sold over 2 million copies.  Having built some of Australia’s largest people organisations, Pat understands the power of harnessing people potential. 

Pat has spoken for and shared the platform globally with some of the world’s most influential speakers including Denis Waitely, Robert Kiyosaki, Mark Victor-Hansen, Jim Rohn, Bob Proctor and most recently for ‘Sir Richard Branson’.  He has also been invited to open for none other Donald Trump later this year! 

Pat is committed to taking people from being sales agents to millionaires.  He will shift your mindset, touch your heart and increase your wealth. 

Jeff Ghaemaghamy Pictured With Partner Donna

Jeff Ghaemaghamy

Jeff Ghaemaghamy began his career washing dishes, and ended up making millions in the anti-ageing industry purely by accident.  Jeff had problem skin all his life with adult acne.  Whilst travelling through the USA he was recommended a product which a friend thought might help his skin and to his surprise it cleared his skin up within a matter of days and within weeks it was as if he never had acne at all!  As sceptical as he was, Jeff saw an opportunity and turned it into a business that has distributed over $100 million of products across the Asia-Pacific region. 

Today, Jeff lives his life according to three words, INSPIRATION, EMPOWERMENT and making a DIFFERENCE.

Jeff believes his success was not about being the most clever person but rather through offering outstanding service and simply being in-front of the growing needs of an ageing baby boomer population.

Jeff will share key success principles of how he built his business and how YOU as salon owners are all positioned in-front of the trends of an ageing population, and how to capitalise on it!  

Greg Milner

Greg Milner, Worldwide Salon Marketing CEO and Co-founder will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

Greg Milner Presents to a Sell Out Crowd at a Recent Seminar

Greg has helped thousands of salon owners across the world by giving them REAL reasons why their salon marketing is useless.  Even if you’ve never done a successful marketing campaign in your whole life, Greg GUARANTEES that these top secret tactics will put money in your bank account in 21 days or less after seeing his presentation…or your money back!

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

With such a world class line up of speakers this event will SELL OUT FAST so book NOW.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

And if that wasn’t enough then we’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

The seminar is on Monday September 6^th, from 9.30am – 4.00pm (registration from 9am) at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

A special closed door session with Greg Milner will be held for Inner Circle Members ONLY from 4pm to 5pm. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

Join us for a day of inspiration and motivation as we talk about the things that REALLY matter to salon owners.  (Monday September 6^th 2010, 9am – 4.30pm at the Hilton Auckland).

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/

If you are you sick and tired of putting so much hard work and precious time into your salon, without making the money you deserve, then you MUST attend this seminar.  Greg will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

We’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

We will also be announcing our key note motivational speaker within the next 2 weeks, so keep an eye out to find out who this inspiring speaker will be.

If YOU want to be the best salon owner you can possibly be, then you NEED to book your ticket to the New Zealand “Salon Profit Secrets” seminar right now!

WARNING:  This is advanced notice regarding the Auckland Salon Profit seminar and invites will be sent out by post to over 4000 New Zealand salons on our database in less than 2 weeks.  So be quick as there are only 130 spaces available and this event will sell out FAST!!!

The seminar is on Monday September 6^th, from 9am – 4.30pm at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

P.s. This may be your last chance to see Greg Milner present in New Zealand for another 3 years!

Click the link below to purchase tickets and the find out more information, or call us NOW on 0800 029 668 to secure your spot.

http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/

But this salon deserves to have the earth open up and swallow it whole, never to re-appear. This ad was sent in by long-term Inner Circle member Rebecca Skehan of Gaia Hair in Queensland. Like most Members who’ve been ‘converted’ and educated in the kind of Direct Response marketing we do (the kind that puts so many noses out of joint in the beauty industry), Rebecca has developed a keen eye for the wasteful, nonsensical, slap-dash crap that passes for ‘creativity’.

In fact it’s a burden that many of us carry. Many times, I’ve been taken aside by a member at one of our salon owner conferences, and told

“Greg, your system has ruined my life. Everywhere I go, I see small business advertising that’s so pathetic I’m constantly having to stop myself from going into that business and ‘saving’ them…”

Inner Circle member Rebecca Skehan - like many of our members, troubled by the wasteful nonsense that passes as so much beauty industry advertising

Well folks, suck it up. Knowledge IS a burden. I can never go anywhere and simply switch off. I can’t stop myself looking at an ad, a billboard, a letter, without instantly and consciously analyzing it, wondering what’s it supposed be achieving, critiquing it, mentally re-writing it. But you can’t save people who won’t lift a finger to save themselves.

Whoever ‘wrote’ this ad is clearly desperate, like a cornered animal. But obviously not desperate enough to bother taking the time or putting in the little energy required to find out even a little information on what works in advertising.

And it’s not difficult. Fifteen years ago, you’d have had to get in your car, drive to the library, take out a couple of books, drive home again, and spend hours studying. Now, there’s Google. There’s NO excuse.

Try this yourself: Google ‘direct response advertising’. There’s page after page of people trying to sell you stuff, written by some of the best marketing copywriters on the planet. It’s a veritable university on your desk. If ALL you ever did was study what these guys have written, the structure of the piece, the way it leads the reader down a slippery slope to the Most Wanted Response… and applied even some of it to your own marketing, you’d be that far in front of most of your competition you’d be outta sight.

This particular ad is barely worth spending any time on. Certainly, I doubt any prospective customer did. But a couple of points worth mentioning.

One, it’s clear ‘distress selling’. May as well hire a megaphone, stand on your salon’s roof and shout “Hey, we’re starving, there’s really nothing going for us at all, but we’re really cheap!”

Second, the most important thing about any print ad is it’s headline. If the best you can come up with is the name of your salon, go flush your marketing money down the toilet.

Lastly, this ad begs for cheap clients, who’ll only ever want to spend five bucks. It has absolutely zero redeeming features. If I owned a salon nearby, I’d have a big sign out front that says

“We Fix $5 Haircuts”

Good grief. People like this don’t deserve the luxury of having customers.

FOOTNOTE: Even among our own Inner Circle members, there are always a few who are not long for this world. One, who joined the program recently, moaned and whined during a coaching call today that “no, I haven’t even opened the Toolkit, I haven’t been on the Members Only site, and anyway my business is different, this kind of stuff won’t work for me, and in any case I don’t want to do any of this marketing stuff, I want it all done for me…”

Sometimes, losers manage to weasel their way through a crack in our usually well-tuned Loser Filter.

If you are NOT a certifiable loser, can justify why we should accept you into the Inner Circle program, and think you can handle the ‘burden’ of knowing what works while getting aggravated with (other people’s) marketing that doesn’t, then you should apply to be one of only 30 salons we accept into the program each month (out of about 100 that apply). Here’s where you go to find out more and fill in the Pre-Application Survey.

]]> http://www.worldwidesalonmarketing.com/salon-advertising-is-this-the-worlds-worst-ad/feed 7 http://www.worldwidesalonmarketing.com/salon-business-melbourne-salon-owners-inspired-at-salon-profit-secrets-seminar?utm_source=rss&utm_medium=rss&utm_campaign=salon-business-melbourne-salon-owners-inspired-at-salon-profit-secrets-seminar http://www.worldwidesalonmarketing.com/salon-business-melbourne-salon-owners-inspired-at-salon-profit-secrets-seminar#comments Tue, 09 Feb 2010 02:18:38 +0000 Greg Milner http://www.worldwidesalonmarketing.com/?p=2310

part of the 100-strong crowd of salon professionals at the Salon Profit Secrets seminar in Melbourne on February 8, 2010, with salon owner Claire Martin in the 'Hot Seat' on stage with our Panel of Experts

Book your tickets NOW for a Salon Profit Secrets seminar near YOU.

INNER CIRCLE MEMBERS: Call the office on 08 9381 6621 (Australia) to get your Member discount tickets.

Just back in the office today after a fantastic Salon Profit Secrets seminar -- our first for the year -- in Melbourne yesterday.

For new salon owner Claire Martin, of Waterlily Skin & Body Therapy in Blackrock, it was a thrilling experience. Claire was the lucky winner of the Hot Seat spot, and for more than an hour on stage, our Panel of Exerts (successful Inner Circle members) helped Claire take her business apart piece by piece and put it back together again.

While her husband sat in the audience frantically taking notes, the panel of salon business owners helped Claire develop a powerful Unique Selling Proposition, a great offer, gave her tips on media to use, and direction in how to create a magnetic ‘story’ to attract a rush of clients for her new business -- and boy, was she fired up when she came off stage!

www.youtube.com/watch?v=mxfGA6sT-NA

(And special thanks to Inner Circle members Danielle Howland and Toni Broggian for volunteering to put their minds to Claire’s challenges)

The positive feedback from the conference was exceptional… especially for Rachael D’Aguiar, who flew in from Auckland especially for the event.

New Zealand's Worldwide Salon Marketing franchisee Rachael D'Aguiar flew in from Auckland to enthral the Melbourne audience with her story - from struggling salon owner three years ago to successful businesswoman - all thanks to attending a similar seminar in Sydney in 2006.

Rachael had the delegates in the palm of her hand as she told her own story -- from struggling salon owner only three years ago, to becoming an Inner Circle member, more than doubling her salon’s sales in the first year, and going on to become, with her husband Chris Sanders, owner of the Worldwide Salon Marketing franchise for New Zealand.

(Were YOU at the Melbourne seminar? Check out MORE SEMINAR PHOTOS here)

For our many Inner Circle members at the seminar, it was a golden chance to network with each other -- and pick each other’s brains -- in a special breakout ‘closed door’ session for Members only, which I facilitated.

Members gave each other the results of their own ‘expensive education’ in how to manage marketing campaigns, motivate staff, generate extra sales from clients and deal with difficult management issues. As we say in the Inner Circle program, somewhere there’s always a Member who’s faced and solved the same challenges you’re facing now -- so why try re-inventing the wheel when somebody’s already done it!

It was a delight to catch up with Inner Circle members like Melanie Rumler of Advanced Skin & Beauty Clinic in Albert Park, who only joined the Inner Circle Premium program a year ago -- and has seen spectacular growth in her salon…. here’s what she said to WSM team member Vanessa Goh during a break in the seminar yesterday:

www.youtube.com/watch?v=_UUWokS5Q2I

If you have NOT booked your tickets for the Salon Profits Secrets seminar this year then you are seriously handicapping yourself in your business, missing out on information your competitors may already have! Go here to check out seminar dates in all Australian cities and get your tickets NOW (first 50 to book each seminar get a second ticket FREE)

CHRISTCHURCH ROAD TO RICHES SEMINAR ON AUGUST 24 ALMOST SOLD OUT…7 TICKETS LEFT, BOOK ONLINE OR CALL 0800 029 668 NOW

The Wellington crowd were a lively bunch and in attendance were several of our hugely successful Inner Circle members including Bridget Jones from Wakky Do Day Spa in New Plymouth.

Rachael was happily relieved of her speaking duties when Bridget took the stage to talk about the successes she has been having with the program in the 3 months she has been a member.  In fact Bridget had to pull her last advert from the local paper because she couldn’t fit anymore bookings in.  Check out what Bridget says here…

www.youtube.com/watch?v=pX-k3IknZ6s

Maya Maora of Adam & Eve Beauty Therapy is also getting massive results from the Essential Salon Owners Marketing Toolkit™.  Maya joined in February this year and in her own words “I freaked out when the customers started flooding in”.  Maya did not expect to achieve such overwhelming results so quickly, but within just a few weeks she had a fully booked Beauty Salon,  has now employed  another therapist and is looking for larger premise’s.  Here’s what Maya has to say….

www.youtube.com/watch?v=O65Q0_6S6tw

And congratulations to Mandy Greyvenstein of Beauty Worx, Pania Ryan of The Pania Ryan Beauty Retreat, Sue Jacobs of the Makeup and Nail Studio and Michelle Piercy of Sanitas Per Aqua who were all ready to take their businesses to the next level by joining the Inner Circle program.  I am sure we will be hearing similar stories to Bridget and Maya in the very near future.

There is ONLY one New Zealand seminar remaining this year at the Rydges Hotel in Christchurch on Monday, August 24.  You will not want to miss out on this opportunity to turn your salon into a goldmine.  Tickets are $157, but you must hurry because there are only 7 tickets left.

Give Chris or Rachael a call on 0800 029 668 now to secure your spot.

www.youtube.com/watch?v=t2pDD4zm5Bg