Tag Archives: salon marketing
Why Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
Read moreIs your salon marketing relying on ‘daily deals’? Are daily deals a disaster? Please take our survey…
The salon marketing pitch from the daily deals companies can be enticing. Boiled down, it goes like this: “Give us a ridiculous, outrageous discount. We’ll send you a truckload of bargain hunters. And keep half of your money.” Eager for even the most meagre of cash windfalls, thousands of salons & spas around the world [...]
Read moreBuild the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!
Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for [...]
Read moreCause for salon marketing celebration as the ‘daily deal’ craze falters
There’s certain to be mixed feelings among salon & spa owners about the impending implosion of the ‘daily deal’ website phenomenon. Those salons that did well from it succeeded because they rigidly enforced their own strict conditions on the coupon buyers. The many more whose businesses were severely damaged by succumbing to the overblown promises [...]
Read moreWhat are YOU doing to earn the consumers Trust?
Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon. Consumers are now [...]
Read moreWorldwide Salon Marketing sponsors the all-new ‘Oscars’ of Australian Beauty Awards.
Think you’re pretty good at marketing your salon? Reckon you’re the best at customer service? The best day spa in town? The most accomplished nail technician in the universe? Here’s your chance to prove it. Worldwide Salon Marketing is delighted to be sponsoring the 2012 Australian Beauty Industry Awards, with the winners announced at a [...]
Read moreINCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreMoney is on the move – but is your salon marketing good enough to catch it, or are you letting it drift on by?
Despite what the media might want you to believe about consumers hiding their hard-earned under the mattress, there IS still a great deal of folding stuff moving from one hand to another. And it’s all ‘discretionary’ spending. In English, that means spare folding stuff. According to Reuters, Italian luxury goods maker Salvatore Ferragamo announced its [...]
Read moreWhat’s Up Pussy Cat?
‘Who is my target market?’ Is that a question you have ever asked yourself? If not, then it should be! With any business you need to know who your ideal customer is. If you are a salon that does waxing, then it’s very unlikely your target market will be the Rest Home down the road. [...]
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