With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who has sold over 2 million books worldwide. His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.

This man has spoken for, and shared the platform globally with some of the world’s most influential people including, Sir Richard Branson, Donald Trump, Denis Waitley, Robert
Kiyosaki, Mark Victor Hansen, Jim Rohn, Charlie Tremendous Jones, Captain JerryCoffee, Allan Pease, Bob Proctor, Willie Jolley and Morris Goodman “The Miracle Man”.

So, the question remains… WHO is this mystery guest speaker?

Who managed to cause the phone to melt as salon owners scrambled to get the last remaining tickets? Ladies and Gents, I present to you …

Pat Mesiti.

His enthusiasm combined with his great sense of humor gives him the ability to move an audience into action as well as give them practical resources to help them achieve their goals. He is a gifted communicator and will add tremendous value to the lives he touches. Pat is Dynamic – Entertaining – Unforgettable!

And if you think that Salon marketing does not apply to you, then read how Dee Lawson, of Dee’s Classic Cuts in Armidale in NSW, gives another reason why salon owners want the Essential Salon Owners Toolkit from the 2011 Salon and Spa Superstar Bootcamp.

“Hi eveyone. Just letting you know we have had 167 new clients come in to our new salon since the 4th April 2011. WOW…. I checked the retention and only 18 people have not been back and some of these people were only in in May.”

Dee has implemented marketing out of the toolkit so that new clients beat a path into her NEW salon, and is now seeing massive returns in the number of new clients that are coming in, but also in the retention rate, which is just UNDER 90%.

This is no small achievement in any language, and has been created by Dee implementing systems into her salon that allow her to work on her business.

Book a ticket now, before it’s too late:
Online: www.salonprofitsecrets.com/buy-tickets/

If you have NOT yet secured your ticket(s) to one of these events, time is short.
The venues and dates are:
Melbourne:
Monday, July 4, Citadines on Bourke
Sydney:
Monday July 11, UTS Function Centre, Level 7, 235 Jones St (Building 10), Ultimo
Brisbane:
Monday, July 18, BTP Technology & Conference Centre, 1 Clunies Ross Court, Eight Mile Plains
Perth:
Monday July 25, Royal Perth Yacht Club, Australia II Drive, Crawley

How to book:
Online: go to   www.salonprofitsecrets.com/buy-tickets/
Phone: call the Bootcamp hotline, 08 9381 6621

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

NZ Salon Owner Coffee Group Session Kicks Off in Ponsonby, Auckland!

If you are interested in registering for future ‘Coffee Group Sessions’ then email chris@worldwidesalonmarketing.com to get notified first!

Both inner Circle and non inner circle members came together to share ideas and knowledge on how we can improve our businesses in general and how we can make these daily deals websites work for us.

There has been an explosion of these websites over the last 12 months with some 80 plus in New Zealand alone and I have been fielding calls from salon owners on a regular basis asking me my thoughts, so we felt it important to discuss the pros and cons of these daily deals sites so that salons can make an informed decision before committing to it.

The coffee group started with 2 stories about businesses that had embarked on a daily deal offer.  One story reflected on how these daily deals can work against you, another on how it can work for you.  Here’s a brief outline of these 2 stories.

How a Daily Deal Offer Worked Against a Business

The first story was about a restaurant who signed up for a deal and quickly sold 500 vouchers.  They simply were not ready for the onslaught that followed as they didn’t have the staff or infrastructure in place to cope.  Once the deal had expired the restaurant owner said they would never do a similar deal again because the coupon they did proved very costly after the discount they offered and the commission they gave away.  In addition the customers that bought the deal were either existing customers already or they came from out of town and would be unlikely to return again in the future. They felt like many of these customers were on the coupon track and would keep searching out the best coupon deals and not be loyal to any one business.

How a Daily Deal Offer Worked For a Business

The next story was about a massage therapist who had just started up a new business and as a way to kick start her business she felt what better way to launch herself than to do a daily deal offer and get her name out in front of a whole bunch of people who had never heard about her before.  She sold 219 deals and about 75 signed up for more services. As a new business the influx of clients was invaluable to her and brought in people from areas of town she never thought about targeting.  The massage therapist explained that it was important to do a deal  that encouraged people to buy more (services or product), but not to expect to make any money from doing the daily deal, instead use it as a marketing tool to get customers in the door.

After hearing these stories and sharing their own experiences, what did salon owners at the coffee group session see as the major pros and cons of these websites?

Here is some of the feedback we got from Salon Owners about the cons of daily deals

• Bargain Hunters: Many of the salon owners felt like the majority of people coming in with these vouchers were bargain hunters with another 5 vouchers for different salons up their sleeve.  Therefore it was hard to build any loyalty from these people and turn them into regular clients.
• Not the Salons Target Market: As the daily deals have such a large database many of the customers who bought the offer were not the salons ideal target market. Lots even found their regular customers had bought the deal too.
• Annoys Loyal Customers: As the salon was busy with daily deal clients it made it hard to find appointment times for the regular loyal customers.  This annoyed the regulars who pay a premium price and they would not come back and instead go to a nearby competing salon.
• No Profit:  There was no profit to be made doing these deals as by the time you take off staff costs, product costs, daily deals commission, tax, gst you would be actually losing money
• Discounting: Salon owners felt like doing a daily deal lowered the value of their business and makes them look desperate.  A new client buying a discounted daily deal offer will always see this as the original price making it hard to charge more in the future.  The discount also devalues your service and costs you cash in the till.
• Too Busy: Sounds like a good problem to have, but many salons who had done these deals felt that they just couldn’t cope with the onslaught of customers and did not have the infrastructure or systems in place to cope.  This annoyed the people who had bought the deals as they couldn’t fit in sometimes for weeks.  You know what they say…’first impressions count!’  The salon would also be left with weeks of coupon clients to service and no profit to be made.
• Cash flow is Difficult: Some salons found they would be waiting up to a month to be paid, but they would still have staff and bills to pay in the mean time putting them under considerable financial stress.
• No Restrictions or Limits: Many found they were unable to set limits and didn’t put any restrictions on the offer, so their late nights or peak times were filled with coupon clients
• No Rewards or Incentives:  Because the profit margin is minimal if nothing at all, then salons could not offer incentives or bonuses for staff, meaning staff were unmotivated to rebook these clients.

Here is some of the feedback we got from Salon Owners about the pros of daily deals

• Good marketing Tool: Some salons found that the daily deals were a great marketing tool in order to get their business in front of thousands of customers who had never heard about them before.  Provided you didn’t just rely on them for income then it was a great opportunity to get new business and fast.
• Bigger Reach/Database: It allowed a salon with a relatively small customer base and no email software system in place the chance to reach a wider audience with no upfront costs.  It also allowed them to build their own database quickly.
• Utilising Downtime: It was a great way to fill downtime in the salon provided you had put day or time restrictions in your offer
• New Clients: It was a fast way to get new clients through the door and once they had established a relationship with the client they could personalise their future marketing to that client.
• Up-selling Opportunity: A few salons had put in place an up-sell so that when these clients booked in they were given the opportunity to upgrade to a higher priced serviced allowing the salon to make more money
• Mini Referral System: Although the client who has bought the deal may not be your ideal client or may even live out of town, if they enjoy their experience they may even refer other clients to you or buy a voucher for a friend or relative who does live in your area.

The overall consensus from the first NZ Salon Owner Coffee Group Session was that daily deal websites should be treated as a loss leader.  A great marketing tool to get new customers in the door and build a database, but certainly not something that is going to make you rich!

After attending the Coffee Group, Michelle Govender has decided that Daily Deal websites are not for her Salon Rejuven8 Health & Beauty.  See her video below!

As with any marketing campaign that is a loss leader you need to know what a customer is worth to you so that you know how much you are willing to spend or give away in order to get a customer worth $xxxx per year to your salon.  If you don’t know what a customer is worth to you in a lifetime then it’s something you need to know!

So how can a salon beat the daily deal websites and keep all the money? Well, if you are determined to do a daily deal then you need to become familiar with the concept of value adding instead of discounting. This is a great way to offer your coupon hunters more perceived value but at the same time you will not be affecting your profit margin.

To answer my opening question, are daily deal websites destroying our industry? Well to a certain extent yes they are.  But I also believe that salons need to put more thought into their marketing long term instead of just going for the ‘quick fix’ which in many instances is leaving salons out of pocket!

Answer this question.  Do you make a sale to gain a customer, or get a customer to make a sale?

It seems like salons are continually trying to undercut each other on these websites and to be quite honest, it screams of desperation and resembles a pack of salivating hyena’s, all trying desperately to scrape the last bit of meat from the carcass.  In an effort to get a quick fix of cash, short sighted salons are inadvertently destroying the industry as a whole – these are the salons that see the purpose of a customer is to make a one-off sale. Harsh words I know, but it’s this thoughtless approach to marketing that really irks me.  I have spent years trying to get salon owners to see more value in what they do, and drive the price of our services up.  Why is it that many salon owners de-value what they do so much to the point of bankrupting themselves?

Hopefully this blog will help you make a more informed decision as to whether you should or shouldn’t do a daily deal, and if you do, how to manage it so that it works for you!

I would love to get more feedback on this topic so please leave your comments below!

If you want to know the secrets of gaining customers for life then you need to be a member of the Inner Circle Program and get your copy of the Essential Salon Owners Marketing Toolkit™ then Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

NZ Salon Owners Brainstorm Ideas!

Worldwide Salon Marketing NZ and The Salon Staff Coach have teamed up and are excited to announce the start of a new mini series of ‘Coffee Group’ Starter Classes for salon owners.  This is your chance to get up close and pick the brains of 2 NZ salon marketing and staff coaching experts. 

The first of these starter classes will be at the ‘Williamson Cafe’ in Ponsonby on June 20^th and will be from 9.30am to 11.30am.

These classes will be hosted by Auckland Salon owners and Worldwide Salon Marketing/Salon Staff Coach directors Chris and Rachael D’Aguiar-Sanders.  The cost is just $19 per person and complimentary tea/coffee and light snacks will be available.

Call 0800 029 668 Now to secure your spot or email chris@worldwidesalonmarketing.com

Each of these Mini Starter Classes will have their own unique topics up for discussion….So what can you expect to learn from this session?  

• The Pro’s and Con’s of Daily Deal Websites. There has been an explosion of these websites on the market (At least 80 in NZ alone!).  So how do you out-smart those daily deal websites – and keep ALL the money!
• Why building a database is like striking GOLD for your salon and how to get the most out of your database. PLUS why your business is worth nothing without it!
• The Lifetime value of a customer to your business.  Do you get a customer to make a sale or make a sale to gain a customer? How much money is slipping out of your hands by ignoring your customers?        
• How to get your staff seeing each new client as an opportunity and rebooking every single one.  What’s in it for your staff and what’s in it for you?
• Your Q & A – Let us know what you want to hear about!

We have allocated time for a question and answer session so get submitting your questions now to chris@worldwidesalonmarketing.com or rachael@worldwidesalonmarketing.com   

Hurry! There are ONLY 15 spaces available at this starter class.  Once the spaces are gone, that’s it!

And for current Inner Circle Members we will be hosting a ‘Members Only Closed Door Session’ at the same venue from 12pm to 1.30pm.  This will be free of charge for IC members and coffee/tea and light snacks will be provided.  

To book in contact Chris Sanders at chris@worldwidesalonmarketing.com or call 0800 029 668

Nikki Smith and Phil Newman of NV Hair, Wanaka, NZ

Nikki and Phil joined the program in July this year and have seen their takings sky rocket since then.  For those of you unfamiliar with Wanaka, it’s in a fairly remote location in the South Island and has a population of around 7,000 (which grows a bit depending on the season).

Nikki and Phil actually took over an existing premises in Wanaka and it’s fair to say that prior to them taking over, the business was on a downward slide, with few customers and the clients that did come in, simply paid whatever they wanted to pay.   It’s VERY hard to run a business like that!

But Nikki and Phil are a ‘no-nonsense’ team and knew what they had to do to turn things around…FAST.  As soon as they join the Inner Circle program and got their very own copy of the Essential Salon Owner’s Marketing Toolkit® they took massive action.

“Hi Chris

We did the Hollywood promotion last month and here are our results…

We printed 2000 mailbox flyers at a cost of $110, and purchased 2000 envelopes at a cost of $230 (and we’ve now found them even cheaper).

We also ran 2 adverts in the local newspaper for $188 (we now do trade on service with advertiser so costs less, sometimes nothing depending on advert and time scale)

Our total number of bookings was 34 and out of the 34 only 3 paid the minimum $99.  The average client spend was $130 (this was from up-grades and product sales).

The script for selling product and the method in the ‘Selling Like Crazy’ manual works a dream. I now have only 4 bottles of treatment on my shelf and my supplier loves me…..lol.

Thanks Chris this is definitely proof that the system works anywhere. The salon was on its knees when I took over and now, well I’m that busy I now need staff….lol.”

So let’s break these results down a bit more…

All up for the printing, envelopes and newspaper ads the cost was $528 (*You can get plain envelopes from the Warehouse Stationary for around $20 for 500…so this would have saved Nikki even more money).

3 packages were sold at $99 = $297

31 packages were sold with an average spend of $130 = $4030

So that’s a total income generated of $4327 for a cost of $528.  A return of investment of $8 for every $1 spent…WOW!

If each of these clients were to spend on average $130 with Nikki and Phil every month for the next year, they would be worth over $1500 to the salon each.  So potentially they have just increased the salons turnover over the next 12 months by $51,000….and that’s just from one promotion!

It’s pretty amazing considering that the salon was turning over a mere $2K a month before they took over.

Well done Nikki and Phil, keep up the good work!

Oh and by the way, Nikki and Phil will be at our Auckland Salon Profit Secrets Seminar on September 6^th at the Hilton.  So if you’d like to meet them both and many other inspiring NZ salon owners then book now.  There are already over 100 salons booked in and only 15 seats left.  Click the link below to book your tickets.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

Whether you are in a small or big town, you CAN achieve results like Nikki and Phil. To join the Inner Circle program TODAY and get your own copy of the Essential Salon Owner’s Marketing Toolkit®. Go here to see if you qualify for a 90 Day Money Back Guaranteed Test Drive of the entire system – completely risk free.)

Worried ‘it’ won’t work for you in a small town? Check out where Nikki and Phil’s salon is located…you don’t get much more remote than that!
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The Auckland Hilton, Venue for the Salon Profit Secrets Seminar, Sept 6th 2010

If you were planning on coming to the Auckland Salon Profit Secrets Seminar at the Hilton Hotel on September the 6^th 2010 then you’d better be quick because the event is almost sold out!  There are just 12 seats remaining so hurry up and call 0800 029 668 NOW….or click the link below to buy online.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

Tickets are $179 for the day and come with a 100% money back guarantee if you are not totally blown away by our speakers!!!

For  Inner Circle Members the tickets are just $79 for the day seminar and this will be followed by a ‘Members Only’ Closed Door Session where you can pick the brains of experts Greg Milner, Rachael D’Aguiar and of course me.  There will also be over 20 other member salons there that you can share ideas with.  If you’ve never been to a closed door session before then you won’t want to miss out.

So far over 100 salons owners from all over New Zealand are booked into the event which is promising to be the most inspirational and informative salon owner seminar ever held in New Zealand.  And one lucky salon owner will get to be in our ‘Hot Seat’ and have their salon pulled apart and put back together by the experts…opportunities like this rarely come up!

If you haven’t already heard who will be presenting then here’s a quick summary…

Greg Milner – CEO and founder of Worldwide Salon Marketing will be presenting a phenomenally power brand new presentation, never before seen in NZ.   Greg will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months.

Rachael D’Aguiar – Rachael is the co-director of Worldwide Salon Marketing NZ and will be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’  She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

Pat Mesiti – Otherwise known as ‘Mr Motivator’ and recently opened up for Sir Richard Branson, and has been asked to open up for Donald Trump.  Pat’s aim is to help create 10,000 millionaires around the world!

Jeff Ghaemaghamy – An anti-aging industry guru who has sold over $100 million in product throughout Australasia.  Jeff will explain his rag to riches story and share how there’s never been a better time to be in the hair & beauty industry, and how to capitalise on the booming industry.

For more in depth information about the speakers click the link below to have a read.  But don’t waste too much time because I am expecting the seminar to be sold out soon.

http://www.worldwidesalonmarketing.com/ask-the-experts/salon-seminars/exclusive-nz-salon-profit-seminar-key-note-speakers-confirmed

We look forward to seeing you there!

Chris and the Team at Worldwide Salon Marketing NZ

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/ or call 0800 029 668

If you have ever wanted to hear a man who was recently requested by ‘Sir Richard Branson’ and ‘Donald Trump’ as their opening speaker, another who has made his millions in the anti-ageing industry, a salon marketing guru and a staff coach extraordinaire all in the same room on the same day, then this is one seminar that you won’t want to miss!  PLUS one lucky salon owner is going to get the opportunity to be in the HOT SEAT and have their salon pulled apart and put back together by a panel of salon experts. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

This event is SELLING FAST, last week over 4200 invites were posted out, so Act Now to secure your place.  Tickets are just $179 per person and the first 50 people to purchase a ticket get an additional FREE ticket for a business partner or employee. 

A couple of weeks ago we announced that for the first time in over 3 years Worldwide Salon Marketing Co-founder Greg Milner would be presenting a phenomenally powerful NEW marketing presentation never before seen in New Zealand and Worldwide Salon Marketing New Zealand Director Rachael D’Aguiar would also be presenting a brand new staff coaching presentation. 

So, it is with HUGE excitement that I am also able to announce that ‘Mr Motivator’ Pat Mesiti and self made anti-ageing millionaire Jeff Ghaemaghamy will also be presenting at our seminar. 

Here’s some more information about all our speakers…

Pat Mesiti Recently Opened For Sir Richard Branson

Pat Mesiti

Pat Mesiti is a prosperity activist.  He is a highly effective communicator and most notably an income acceleration coach.  His passion is to EQUIP and EMPOWER individuals and businesses to experience growth and prosperity to its fullest potential.  His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.  Pat has spoken globally to some of the largest conferences, and his books and materials have sold over 2 million copies.  Having built some of Australia’s largest people organisations, Pat understands the power of harnessing people potential. 

Pat has spoken for and shared the platform globally with some of the world’s most influential speakers including Denis Waitely, Robert Kiyosaki, Mark Victor-Hansen, Jim Rohn, Bob Proctor and most recently for ‘Sir Richard Branson’.  He has also been invited to open for none other Donald Trump later this year! 

Pat is committed to taking people from being sales agents to millionaires.  He will shift your mindset, touch your heart and increase your wealth. 

Jeff Ghaemaghamy Pictured With Partner Donna

Jeff Ghaemaghamy

Jeff Ghaemaghamy began his career washing dishes, and ended up making millions in the anti-ageing industry purely by accident.  Jeff had problem skin all his life with adult acne.  Whilst travelling through the USA he was recommended a product which a friend thought might help his skin and to his surprise it cleared his skin up within a matter of days and within weeks it was as if he never had acne at all!  As sceptical as he was, Jeff saw an opportunity and turned it into a business that has distributed over $100 million of products across the Asia-Pacific region. 

Today, Jeff lives his life according to three words, INSPIRATION, EMPOWERMENT and making a DIFFERENCE.

Jeff believes his success was not about being the most clever person but rather through offering outstanding service and simply being in-front of the growing needs of an ageing baby boomer population.

Jeff will share key success principles of how he built his business and how YOU as salon owners are all positioned in-front of the trends of an ageing population, and how to capitalise on it!  

Greg Milner

Greg Milner, Worldwide Salon Marketing CEO and Co-founder will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

Greg Milner Presents to a Sell Out Crowd at a Recent Seminar

Greg has helped thousands of salon owners across the world by giving them REAL reasons why their salon marketing is useless.  Even if you’ve never done a successful marketing campaign in your whole life, Greg GUARANTEES that these top secret tactics will put money in your bank account in 21 days or less after seeing his presentation…or your money back!

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

With such a world class line up of speakers this event will SELL OUT FAST so book NOW.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

And if that wasn’t enough then we’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

The seminar is on Monday September 6^th, from 9.30am – 4.00pm (registration from 9am) at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

A special closed door session with Greg Milner will be held for Inner Circle Members ONLY from 4pm to 5pm. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

Join us for a day of inspiration and motivation as we talk about the things that REALLY matter to salon owners.  (Monday September 6^th 2010, 9am – 4.30pm at the Hilton Auckland).

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/

If you are you sick and tired of putting so much hard work and precious time into your salon, without making the money you deserve, then you MUST attend this seminar.  Greg will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

We’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

We will also be announcing our key note motivational speaker within the next 2 weeks, so keep an eye out to find out who this inspiring speaker will be.

If YOU want to be the best salon owner you can possibly be, then you NEED to book your ticket to the New Zealand “Salon Profit Secrets” seminar right now!

WARNING:  This is advanced notice regarding the Auckland Salon Profit seminar and invites will be sent out by post to over 4000 New Zealand salons on our database in less than 2 weeks.  So be quick as there are only 130 spaces available and this event will sell out FAST!!!

The seminar is on Monday September 6^th, from 9am – 4.30pm at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

P.s. This may be your last chance to see Greg Milner present in New Zealand for another 3 years!

Click the link below to purchase tickets and the find out more information, or call us NOW on 0800 029 668 to secure your spot.

http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/

The GOOD news is that there are still 5 tickets left for this seminar.  The BAD news is that there are only 5 tickets left for this seminar and they will be snapped up fast, so don’t dilly dally and ACT NOW before your competitor down the road does! 

Tickets are only $87 and every person who purchases a ticket gets a $320 Business Building Pack, Absolutely FREE  

Call us Now on 0800 029 668 to secure your place

WARNING - This may be the last Christchurch seminar in 2010.  We are only having a maximum of 30 people at these mini seminar events, so it’s a great opportunity to get all your burning questions answered by Chris and Rachael D’Aguiar-Sanders in a intimate environment.

Rachael D'Aguiar-Sanders

In this jam packed 2 hour mini seminar listen in amazement as salon marketing guru Rachael D’Aguiar-Sanders reveals why 99% of everything you’ve been told about marketing your Salon or Spa is utter nonsense. 

“It’s time to STOP wasting money on marketing that doesn’t get a response.  I show salon owners exactly how to use tested & proven marketing systems that will bring in a flood of new clients and get your existing clients spending more, more often”

The Dunedin Seminar on March 29 at the Kingsgate Hotel is also almost sold out with just 6 tickets remaining. 

Every ticket comes with a guarantee too!  If you do NOT feel like you have got what you wanted out of our seminar then we will happily re-fund your ticket, no questions asked!  We have been running these seminars in New Zealand for 2 years now, and have never had one person ask for a refund….so we must be doing something right!

So if you want to finally earn the money you deserve from your salon in 2010 then call the TICKET HOTLINE now on 0800 029 668. 

We look forward to meeting you and helping you to achieve your goals in either Christchurch or Dunedin!

Sydney salon owners listen intently as Worldwide Salon Marketing CEO Greg Milner explains how to use hard-nosed Direct Response marketing tools to get customers faster....

All over the conference room at the Novotel Pacific hotel in Sydney this week, light bulbs were turning on above the heads of dozens of salon business owners who gathered for this week’s Salon Profit Secrets seminar. They were there to hear the brutal and unhappy truth about what passes for ‘marketing’ in the beauty industry -- a mish-mash of wasteful, expensive but oh-so-pretty advertising -- and find out what actually works.

In a special 'closed door' breakout session at the Sydney Salon Profit Secrets seminar, Inner Circle member salons gather to network and share their winning strategies with each other...

(And what more than 600 salons and spas are already using to increase their cash flow and profits, cheaply and quickly.)

As always, the most popular session at the seminar was the Panel of Experts, where some of our most experienced Inner Circle members took ‘how-to’ questions from the audience.

For new salon owner Karen Buckles of Karen’s Beauty & Body Care in Milperra, it was a ‘baptism of fire’. Karen won the ‘Hotseat’, joining the Panel on stage as we microscopically analyzed her business -- and put together a devastatingly-effective Unique Selling Proposition she can use ruthlessly to drive customers through her doors. (Our thanks to Inner Circle members Wendy Marron of Prima Hair on the Gold Coast, Peter Rickman of Making Waves in far north Queensland, and Rachael D’Aguiar of D’Aguiar Hair Skin Nails in Auckland, NZ, for generously offering their expertise for this week’s Panel)

Salon owner Karen Buckles (far right) won the 'Hot Seat' - and and the right to have our Panel of Experts analyse her business and send her away with a handful of easy-to-use marketing 'jewels'....

Among the salons to join the program at the seminar: Skin Expressions in Ramsgate, Cherye’s Beauty Q in Newport, LA Hair and Beauty in Tanilba Bay, Hair on Bridge Street in Waratah, Evolution Hairdressing in Oatley, Mosman Beauty Studio in Mosman, Hairitage Salon in Rodd Point, Devine Hair & Beauty in New Lynn and Bojangles Beauty Basix in Glossodia.

They were among over 30 salons & spas to have joined the Inner Circle Premium program in the past month, in Australia, the UK, New Zealand and the USA. (Each month, more than 100 salons & spas apply to join the program.)

Lesley Blake and owner Sarah Jeffree of Evolution Hairdressing in Oatley, New South Wales, among the new Inner Circle members at the Sydney Salon Profit Secrets seminar

We were delighted to welcome veteran sales and marketing man (and former National Marketing Manager for Schwarzkopf) John Lees back to the seminar stage…John had the audience in stitches with his unique and gently self-deprecating humor.

And our own Senior Coach, Annette Gomez, sent jaws dropping when she replayed ‘mystery calls’ she’d made to many of the salons prior to the seminar. For those owners who recognized the voices of their own staff on the recordings, it was a shock to hear just how well their ‘Sales Prevention Department was working!

Many of the salons who became Inner Circle members on the day were inspired by the success being enjoyed by the likes of long-term Members such as Michelle Weston (6 years membership) of Northmead Beauty Therapy, and Sean Hayes (two years membership) of Access to Beauty in Coogee…

www.youtube.com/watch?v=UL6jDmRHazs

www.youtube.com/watch?v=0wFjuX0WWnw

NEXT SEMINARS:

Brisbane, Hilton Hotel, Monday April 12. Go here to buy your tickets online, or call the office on 08 9381 6621. Early birds -- buy one ticket, get one free.

London, Warren House, Kingston-on-Thames, Monday April 19. Go here to buy your tickets online. Early birds -- buy one, get one free.

part of the 100-strong crowd of salon professionals at the Salon Profit Secrets seminar in Melbourne on February 8, 2010, with salon owner Claire Martin in the 'Hot Seat' on stage with our Panel of Experts

Book your tickets NOW for a Salon Profit Secrets seminar near YOU.

INNER CIRCLE MEMBERS: Call the office on 08 9381 6621 (Australia) to get your Member discount tickets.

Just back in the office today after a fantastic Salon Profit Secrets seminar -- our first for the year -- in Melbourne yesterday.

For new salon owner Claire Martin, of Waterlily Skin & Body Therapy in Blackrock, it was a thrilling experience. Claire was the lucky winner of the Hot Seat spot, and for more than an hour on stage, our Panel of Exerts (successful Inner Circle members) helped Claire take her business apart piece by piece and put it back together again.

While her husband sat in the audience frantically taking notes, the panel of salon business owners helped Claire develop a powerful Unique Selling Proposition, a great offer, gave her tips on media to use, and direction in how to create a magnetic ‘story’ to attract a rush of clients for her new business -- and boy, was she fired up when she came off stage!

www.youtube.com/watch?v=mxfGA6sT-NA

(And special thanks to Inner Circle members Danielle Howland and Toni Broggian for volunteering to put their minds to Claire’s challenges)

The positive feedback from the conference was exceptional… especially for Rachael D’Aguiar, who flew in from Auckland especially for the event.

New Zealand's Worldwide Salon Marketing franchisee Rachael D'Aguiar flew in from Auckland to enthral the Melbourne audience with her story - from struggling salon owner three years ago to successful businesswoman - all thanks to attending a similar seminar in Sydney in 2006.

Rachael had the delegates in the palm of her hand as she told her own story -- from struggling salon owner only three years ago, to becoming an Inner Circle member, more than doubling her salon’s sales in the first year, and going on to become, with her husband Chris Sanders, owner of the Worldwide Salon Marketing franchise for New Zealand.

(Were YOU at the Melbourne seminar? Check out MORE SEMINAR PHOTOS here)

For our many Inner Circle members at the seminar, it was a golden chance to network with each other -- and pick each other’s brains -- in a special breakout ‘closed door’ session for Members only, which I facilitated.

Members gave each other the results of their own ‘expensive education’ in how to manage marketing campaigns, motivate staff, generate extra sales from clients and deal with difficult management issues. As we say in the Inner Circle program, somewhere there’s always a Member who’s faced and solved the same challenges you’re facing now -- so why try re-inventing the wheel when somebody’s already done it!

It was a delight to catch up with Inner Circle members like Melanie Rumler of Advanced Skin & Beauty Clinic in Albert Park, who only joined the Inner Circle Premium program a year ago -- and has seen spectacular growth in her salon…. here’s what she said to WSM team member Vanessa Goh during a break in the seminar yesterday:

www.youtube.com/watch?v=_UUWokS5Q2I

If you have NOT booked your tickets for the Salon Profits Secrets seminar this year then you are seriously handicapping yourself in your business, missing out on information your competitors may already have! Go here to check out seminar dates in all Australian cities and get your tickets NOW (first 50 to book each seminar get a second ticket FREE)