Tag Archives: salon marketing plan
Salon Business Marketing 101: The Mistake of Linear or ‘Consecutive’ Marketing
Yesterday we took a call from a distressed Member, a salon who’s been with us for several months. “I ran two ads in a local magazine, and got zero response.” Among the dozens of calls and emails we get every week, from salon owners expressing delight and wonder at the results they’re achieving as a [...]
Read moreSalon & Spa Marketing – Pricing & Lessons from Picasso
Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone. [...]
Read moreSalon Superstars – Inner Circle Member of the Week, Susan Vincent – USA
If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in its own economic misery. Unlike the CEOs of big, fat companies bailed out by the [...]
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