Tag Archives: salon marketing ideas
Hidden Gems of The Members-Only Website!
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
Read moreThe Time I Got A Parking Ticket For ‘Failing To Display A Sufficiently Satisfied Stomach!’
One of the first things you learn as an Inner Circle Member is that your marketing has got to get the attention of the customers you are trying to attract. Normally that is done with a compelling headline that evokes some sort of emotion and entices the customer to read on, see what’s on offer, [...]
Read moreThe Sham Wow Guy – and Lessons for Your Salon Business
On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, [...]
Read moreSalon Marketing – turning a Disadvantage into a raging Advantage
I’ll often hear salon business & spa business owners saying “my salon has no passing traffic so it’s harder for me”, or “we’re in a poor area, I can’t raise my prices”, or “…there are roadworks outside my salon, and my business is dying…”. If you spend enough time thinking about it, you can write [...]
Read moreThe Burden of the ‘Always On’ Marketer and Business Owner
The photo at left looks like Michelle and me goofing off over the Christmas holidays at a vineyard down Margaret River way – and taken at face value, that’s all it is. But sadly, the burden any student of marketing always carries – indeed, one carried by the astute owner of just about any business [...]
Read moreDirect Response Marketing for Salons/Spas 101: Making the Most of Direct Mail
The more things change, the more they stay the same. In spite of the ever increasing reliance on internet marketing, in spite of the plethora of so-called internet marketing ‘experts’, despite the growing ‘noise’ about online marketing – direct mail is NOT dead. Far from it. Direct mail is still, in my humble opinion, THE [...]
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