Tag Archives: Email marketing
Build the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!
Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreNZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?
Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]
Read moreHow To Maximise the Amount of People Who Look at Your Salons Marketing!
Okay so you’ve put together an amazing promotion or offer for your clients, the next thing you want to do is get it out there to get those new clients flooding in or the existing clients beating your door down. So what do you do to make that happen? Well, the next thing you do [...]
Read moreSalon Superstar, Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”
I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in. Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive [...]
Read moreNZ Salon Superstar, Terra Evans – The Membership Campaign that created a Storm!
If I said to you that every dollar you spent on marketing would give you $2 back, you would probably be very happy. Well Inner Circle member Terra Evans of Skin Deep Face and Body in the little seaside town of Browns Bay on Auckland’s North Shore recently launched her Mini Memberships program and made [...]
Read moreSalon Marketing Superstars – NZ Inner Circle Member of the Week Tracy Power
If there is one thing that salon owners are guilty of it’s not rewarding our existing clients enough! You know, those clients who have been coming to us for years if not decades, spending all their hard earned cash to make themselves look and feel amazing! We just assume that they would never betray us [...]
Read moreSalon Marketing Superstars – Inner Circle Member of the Week Michelle Weston
Every time I hear ‘oh, your kind of marketing doesn’t work for my business/my town/my clients’, and tell one of our veteran Members about it, they literally laugh out loud. Members like Michelle Weston of Northmead Beauty Therapy in New South Wales, who’s enjoying year-on-year growth of 35% thanks to doing it my way. She [...]
Read moreYou mean a Hummer doesn’t ALREADY attract enough attention???
From Inner Circle member Mark Slater of The Fountain Laser in Smyrna, Georgia (USA) – www.thefountainlaser.com – evidence that he’s not shy about promoting his salon. Mark joined the Inner Circle program a couple of months ago and he’s already getting results – eg a value-add offer sent out by email last week that got [...]
Read moreThe email that brought in $15,606 in 7 days
IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot… People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media [...]
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