Worldwide Salon Marketing is excited to announce that it is partnering with Salon Finder to launch the all-new Salon Finder app in Australia within a matter of weeks. It’ll be free to ‘claim’ your salon in it, add a bio, an image and contact details, and a tiny amount to subscribe and get your offers live on your salons very own App page…new ones every day if you like.

The All-New Salon Finder iPhone App

Salon Finder iPhone App (which is also available on iPad and iPod) was developed by Chris Sanders and his team in our Worldwide Salon Marketing NZ office and was released on the NZ App Store for download in December.  The App is not available in Australia yet but you can register your salon now at www.salonapps.co.nz so you are ready in time for the big launch in February!

As the world becomes increasingly mobile our industry has a fantastic opportunity to capitalize on this cutting edge technology while it is still VERY early days.

Think about when websites burst on to the scene 20 plus years ago. Done right, those early birds who got the worm set their businesses up for life! The only problem was the huge barrier to entry for Salon Owners – COST! Yes to have a website developed back then would set a salon back tens of thousands of dollars, which quite simply, most salon owners didn’t have!

And like the website craze from all those years ago, Smart Phone Apps are fast becoming the next big thing, so much so that many experts suggest that the internet is dying.

Similarly, with software developers charging tens of thousands of dollars (ouch!) to develop an iPhone App, cost will be a BIG factor preventing Salon owners from capitalizing on this technology now, while it’s running HOT!

So, Salon Finder and Worldwide Salon Marketing are making it very easy for Salon Owners to ride on this bandwagon now without the worry of crippling software developer costs.

Click this link here to see screen shots and information about how Salon Finder will help your Salon to capitalize on this ever-increasing market. 

And Salon Finder allows salon owners to take back some of the power from the ‘daily deal’ sites and do their own deals to tens of thousands of iPhone users who have high disposable incomes. And the best thing is that the customers contact them direct…there’s no middle man taking commissions of sometimes up to 50%. All a salon pays is a subscription fee, which begins from as little as $49 per month!

“The world has become more mobile, so our industry needs to move with it or risk being left behind,” says Chris Sanders. “Our industry is full of savvy, forward thinking business owners.  We are excited to bring this marketing tool to develop and enhance an industry we love. It also means salons can get away from their reliance on ‘daily deal’ websites that have been running loose and free offering cut price deals.  Salon Finder is all about empowering salon owners and building loyalty”

For more information on Salon Finder visit www.salonapps.co.nz or feel free to call Chris Sanders on +64 9 476 1592

WSM NZ Sponsor of 'Best Spa' at 2011 NZ Beauty Awards

It is with great delight that I would like to announce that Worldwide Salon Marketing New Zealand is the sponsor of the prestigious ‘Best Spa’ category at the NZ Beauty Awards to be held at the Rendezvous Hotel, Auckland on July 2^nd 2011. 

And as a prize, Worldwide Salon Marketing NZ will be awarding an annual membership to our premium Inner Circle program including their own copy of the Essential Salon Owner’s Marketing Toolkit® with done-for-you marketing and sales templates and strategies, 12 Phone Coaching Call Sessions, access to our Members-Only website for 12 months, International Group Coaching Calls, monthly Email Triggers to help plan marketing campaigns, Staff Finder service, Monthly CD and Hardcopy Newsletter and access to Closed Door Members-Only sessions.  A total prize package worth $9828.

In the event that one of our current Inner Circle Members wins the Best Spa Award then a prize of similar value (TBA) will be awarded.

The NZ Beauty Awards evening will be a glamorous event with guest MC’s and entertainment and is held on the same weekend of the NZ Beauty Expo at the ASB show grounds at which Worldwide Salon Marketing NZ will have a presence in the business hall. 

“As the Co-director and Head Coach of Worldwide Salon Marketing NZ I am excited to be sponsoring this award because it recognises and rewards achievement, excellence and innovation in our industry – something I strive for in our Inner Circle Members.

 In the last 2 years since running Worldwide salon Marketing in New Zealand we have seen phenomenal growth with almost 100 salons through our premium Inner Circle program and it has been amazing to share in the success stories and growth of many of these businesses and business owners.  I am very much looking forward to supporting our industry further through sponsorship of this award and hearing more great success stories from the entrants to this Best Spa Award.”

The Best Spa category is open to every Spa, Day Spa, Resort Spa or Medi Spa in New Zealand, regardless of size, location or the number of staff.   You must have been operating for 3 years or more with at least one fully qualified professional Therapist. 

A panel of independent judges will view each entry and select a short list for each category.  The judges will then select one winner and one runner up for each category

 If you are interested in entering this category, or one of the other awards then you can visit http://www.nzbeautyexpo.com/2011/industry-awards.html to view a more detailed criteria.

Best of luck to all the entrants and we look forward to the Big Night on July 2^nd!

Warm Regards,

Chris Sanders

If YOU want the kind of results hundreds of salons worldwide are achieving, apply here for a 90-day Money Back Guaranteed Test Drive of the Inner Circle marketing & mentoring program, including the famous Essential Salon Owner’s Marketing Toolkit®

Bedelia Shepherd of Nelson Beauty Therapy

Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has seen her relatively small Nelson salon grow over 60% in turnover into a large purpose built Medispa.

And Bedelia’s email shows that even when you are getting fantastic results from the program, things still can and will go pear shaped from time to time.  But armed with knowledge and support, it’s a heck of a lot easier to get through!

And Bedelia even offers some advice to fellow salon owners who look to blame others when things arn’t quite going right…

Here’s what Bedelia had to say….

Hi Chris

Its 6.30am and I’m up bright and early today as we are moving into our new salon!

I’m over the moon and can’t believe it, that in exactly 12 months of joining WSM we have gone from a small beauty therapy business that was doing just ok, upstairs above a bar to our new purpose built medispa !

When I received my little pink box last November I knew it was going to change my life and it truly has!!

We have grown our sales by over 60%, we have a good profit margin, we have an 83% client retention rate, and all our new salon has been funded out of turnover not the bank!

At 2.30 this morning when I climbed into bed after a full day on the floor and then packing up my salon, I read Greg’s email and saw some of the negative comments from people about how it doesn’t work for everyone bla bla… I really laughed out loud!!

This does work, but salon owners need to understand it’s not the system that doesn’t work it’s how they use the system!

Now to the salon owners who find blame in others or situations, I’ll share a little something.

……… Being the new careful planer I am, I had all my new staff arranged early for the new salon, as we have gone from 2 ½  to 5 ½.  10 days ago my new therapist started, within 2 days the poor lady had to fly to the UK as her husband had very suddenly passed away while on holiday, so of course she had to go, my other new therapist then decided that gosh, do we really work past 5pm!.. and she didn’t even start, but that was ok I thought I’ll manage this week  with the 2 therapists I have and my new receptionist.

Ha … at 5.30 on Tuesday of this week one of my long term therapist said to me ” I’m quitting today”, I had about 10 mins of thinking Oh S..t what am I going to do now, but hey I’ve survived the week, looked after my own clients as well as the ones that she left high and dry, run 3 marketing campaigns, signed off 3 of our big Christmas adds, dealt with builders, painters, songwriters and website designers and I’m still in one piece, so you can see why at 2.00am this morning I was laughing my head off!

WSM gives you all the tools you need to run a successful salon, from the marketing to planning to how to overcome obstacles like I’ve had this week, it teaches you long term life skills to use within your business, I always feel like there is a gentle hand guiding me in the right direction.

Chris and Greg, I can’t thank you enough, if I’ve done this in a year imagine what the next 12 months will bring!

Kind wishes

Bedelia

You’ve been a pleasure to coach Bedelia and I am positive that this won’t be the last success story we hear from you….excellent work!!!

Don’t have the famous Essential Salon Owner’s Marketing Toolkit®? Not yet a Member of the Inner Circle marketing & mentoring program? Want the kind of results Bedelia and hundreds of other salons are achieving?

Click here to find out more, complete the simple online form, and you may qualify for a Risk Free 90-day Test Drive of the entire system, including the Toolkit.

If you have ever wanted to hear a man who was recently requested by ‘Sir Richard Branson’ and ‘Donald Trump’ as their opening speaker, another who has made his millions in the anti-ageing industry, a salon marketing guru and a staff coach extraordinaire all in the same room on the same day, then this is one seminar that you won’t want to miss!  PLUS one lucky salon owner is going to get the opportunity to be in the HOT SEAT and have their salon pulled apart and put back together by a panel of salon experts. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

This event is SELLING FAST, last week over 4200 invites were posted out, so Act Now to secure your place.  Tickets are just $179 per person and the first 50 people to purchase a ticket get an additional FREE ticket for a business partner or employee. 

A couple of weeks ago we announced that for the first time in over 3 years Worldwide Salon Marketing Co-founder Greg Milner would be presenting a phenomenally powerful NEW marketing presentation never before seen in New Zealand and Worldwide Salon Marketing New Zealand Director Rachael D’Aguiar would also be presenting a brand new staff coaching presentation. 

So, it is with HUGE excitement that I am also able to announce that ‘Mr Motivator’ Pat Mesiti and self made anti-ageing millionaire Jeff Ghaemaghamy will also be presenting at our seminar. 

Here’s some more information about all our speakers…

Pat Mesiti Recently Opened For Sir Richard Branson

Pat Mesiti

Pat Mesiti is a prosperity activist.  He is a highly effective communicator and most notably an income acceleration coach.  His passion is to EQUIP and EMPOWER individuals and businesses to experience growth and prosperity to its fullest potential.  His expertise is to SHIFT MINDSETS AND TO BUILD BIGGER PEOPLE to produce results.  Pat has spoken globally to some of the largest conferences, and his books and materials have sold over 2 million copies.  Having built some of Australia’s largest people organisations, Pat understands the power of harnessing people potential. 

Pat has spoken for and shared the platform globally with some of the world’s most influential speakers including Denis Waitely, Robert Kiyosaki, Mark Victor-Hansen, Jim Rohn, Bob Proctor and most recently for ‘Sir Richard Branson’.  He has also been invited to open for none other Donald Trump later this year! 

Pat is committed to taking people from being sales agents to millionaires.  He will shift your mindset, touch your heart and increase your wealth. 

Jeff Ghaemaghamy Pictured With Partner Donna

Jeff Ghaemaghamy

Jeff Ghaemaghamy began his career washing dishes, and ended up making millions in the anti-ageing industry purely by accident.  Jeff had problem skin all his life with adult acne.  Whilst travelling through the USA he was recommended a product which a friend thought might help his skin and to his surprise it cleared his skin up within a matter of days and within weeks it was as if he never had acne at all!  As sceptical as he was, Jeff saw an opportunity and turned it into a business that has distributed over $100 million of products across the Asia-Pacific region. 

Today, Jeff lives his life according to three words, INSPIRATION, EMPOWERMENT and making a DIFFERENCE.

Jeff believes his success was not about being the most clever person but rather through offering outstanding service and simply being in-front of the growing needs of an ageing baby boomer population.

Jeff will share key success principles of how he built his business and how YOU as salon owners are all positioned in-front of the trends of an ageing population, and how to capitalise on it!  

Greg Milner

Greg Milner, Worldwide Salon Marketing CEO and Co-founder will show you 5 Money-Making Marketing Strategies that will help double your sales in the next 12 months, stop you wasting money on marketing that doesn’t work and get a FLOOD of new clients whenever you want them, so you can turn your business into a profit-powerhouse!

Greg Milner Presents to a Sell Out Crowd at a Recent Seminar

Greg has helped thousands of salon owners across the world by giving them REAL reasons why their salon marketing is useless.  Even if you’ve never done a successful marketing campaign in your whole life, Greg GUARANTEES that these top secret tactics will put money in your bank account in 21 days or less after seeing his presentation…or your money back!

Rachael D'Aguiar will present a brand new Staff Coaching segment.

Rachael D’Aguiar

Rachael D’Aguiar, Director of Worldwide Salon Marketing NZ will also be presenting a brand new segment at the Salon Profit Seminar on ‘How to get the most out of your staff.’

Rachael is the staff coach extraordinaire!  If you have ever wished that you could turn your staff into clones of yourself, selling product to clients, re-booking them every single time they come to your salon and so much more, Rachael’s Staff Coaching Program is as close as you will get.  Rachael freely admits that 3 years ago she was a pretty ‘awful’ boss and let her staff run her and her salon.  But instead of blaming her staff, she changed the way she approached them and the training she gave them.

Today, Rachael has mastered the art of getting staff to do what she wants them to do – and enjoying it!   She will share her secrets on becoming the leader you need to be in order to create the salon team you always dreamt of, and give you the opportunity to access never before available tools to help you achieve this success.

With such a world class line up of speakers this event will SELL OUT FAST so book NOW.

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

And if that wasn’t enough then we’ll also have a panel of experts including real salon owners, ready to share their success secrets with YOU! One lucky salon owner will even get the chance to have their salon analysed by the experts, right there on stage.

The seminar is on Monday September 6^th, from 9.30am – 4.00pm (registration from 9am) at Auckland’s prestigious Hilton Hotel on Princess Wharf.  Tickets cost $179 NZ for the full day and the first 50 people to purchase a ticket also receive a second ticket FREE for a partner, business colleague or staff member.

A special closed door session with Greg Milner will be held for Inner Circle Members ONLY from 4pm to 5pm. 

BUY TICKETS NOW http://www.salonprofitsecrets.com/buy-tickets-now/auckland-salon-marketing-seminar/  or call 0800 029 668

Two Dogs alcoholic lemonade. Yes, it IS relevant to this story. Read on.

A few weeks ago, long-time Inner Circle Premium member and million-dollar salon owner Tracey Orr sparked a storm of comment, support, ‘AHA’ moments and ‘Wow’ letters from other Members when she posted a stunningly-simple but effective method she uses to get her staff to sell.

Tracey calls it her ‘buddy system’ and it’s been instrumental in sending her retail sales through the roof.

From Tracey, in Tasmania, the idea flew all the way to England where another IC Premium Member, Clare Cockell of The Reef in Maidstone, Kent, picked it up, implemented it in her salon and wrote this week:

“I did this ‘buddy system’ for one week. The targets I set were based on the employees previous 5 weeks retail sales. They had to hit their buddy’s average weekly target plus £30 more – as some average sales were very poor and I realized they should be a lot better!.

In the one week of the buddy system we took 65% of the amount of retail sales of the previous 5 weeks!!!

Brilliant! Thank you Tracey!”

(NOTE TO PREMIUM MEMBERS: If you have NOT yet studied this brilliant sales-boosting system, log in to the Members Only ‘sealed section’ here and draw yourself close to the screen. There’s also an audio interview with Tracey as she explains exactly how she does it.)

Little hinges really do swing big doors. It was yet another example of the power of belonging to a ‘mastermind’ group like the Inner Circle Premium program for salon businesses…. How a single, tiny kernel of information can have the momentum to empower lives, drive sales, change perceptions and create wealth, halfway across the globe.

Another idea that came from one of our Members, Sandy Mott, was a way of offering ‘mini-memberships’ that kept clients coming back and spending more and more money. Sandy even provided the exact marketing piece she used to promote the program to her clients.

Stephen Green of Streamline Hair Design picked one good idea and made money with it

The idea took off. Members all over the world took it up, including Stephen Green of Streamline Hair Design in Lakewood, New South Wales.

As Stephen writes in the Members Only section,

“I ran the mini membership a few weeks ago for the second time with the same response, we sold 17 memberships in 2 days. The memberships are a great way to bring in money fast. It is designed to be sent to your existing clients who already know how good your service is. Let’s face it, it’s a great deal, paying $200 for $350 worth of services.”

(NOTE TO PREMIUM MEMBERS: if you log in here you’ll find not only Sandy’s original post on the strategy of mini-memberships, but the actual marketing piece used to promote it, and a bunch of comments from members underneath.)

It’s ideas like these that prove the power of belonging to a ‘mastermind’ group like the Inner Circle Premium program. Years ago, when I started developing the Essential Salon Owner’s Marketing Toolkit® that forms the backbone of the program, I had little idea then that eventually, the thing would take on a life of its own.

These days, there are as many profitable ideas and strategies flowing between members themselves, via the Members ‘sealed section’ as there are from our own office out to members. For the many hundreds lucky enough to be in the program, the days of plodding off to the salon every morning, tiresomely re-inventing the wheel and plodding off home again – and doing it day after day after day – are long gone.

There IS power and immense support being part of a group. Yet the vast majority of salon & spa owners continue to live lives of quiet desperation, isolated from each other – and therefore isolated from the collective knowledge and experience of each other – because of the very fragmented nature of the industry.

Some say they just can’t justify the ‘expense’ of Membership, failing to recognise it’s an investment. You can’t operate a hair salon without chairs. Are they an investment, or an expense?

Yet so many cannot, will not make that life-changing differentiation. For those who do, all it often takes to pay for itself is a single, tiny idea – and the action to implement it – that might come from the other side of the world.

Many years ago, a citrus farmer in South Australia had large quantities of excess lemons he couldn’t offload. A neighbour, Duncan McGillivray came up with a new drink, an alcoholic lemonade. But the secret, as it so often is, was in the naming of the product.

It was launched onto the world market with a global-ready name that more than  ‘nudge nudge, wink wink’ connection to one of the oldest, funniest dirty jokes ever told. He called this new lemon brew

TWO DOGS.

(And no, here is not the place for the joke. Buy me a beer sometimes and I’ll tell you.) A few years later, when the brand was sold to a multi-national for gazillions, the now-wealthy farmer was famously quoted as saying “you only need one good idea in your life.

Sydney Biddle Barrows - the 'Mayflower Madam'. WSM Academy members will be receiving her best-seller 'Uncensored Sales Strategies' as part of their continuing education in business success

The woman in this picture hardly fits the stereotype of the average brothel madam. But that’s exactly what New Yorker Sydney Biddle Barrows was, before she re-invented herself as one of the best-selling business authors, talk-show guests and in-demand corporate trainers of all time.

Between 1979 and 1984 when it was shut down by the cops, Barrows’ notorious, high-priced New York escort service Cachet was host to some of America’s best-known industrialists, financiers and lawyers.

These titans of industry paid top-dollar for Cachet’s services because they were buying the experience of being guests at the best-run, most professionally-organized – and by far the most expensive – brothel in North America at the time. If all they’d wanted was the basic commodity common to all brothels, they could have had that for a fraction of the price everywhere else.

So what has this got to do with your salon business or your spa business? For 99% of the owners of salon and spa businesses, the answer will be ‘nothing’, and few will read past this next full stop.

But that’s okay with me. And I’m sure it’ll be okay with the elite members of the new WSM Academy for the true entrepreneurs among our large Inner Circle salon & spa membership. Because it’s the Academy members who’ll soon be receiving – among other goodies – a copy of Sydney Biddle Barrows’ new best-seller

“Uncensored Sales Strategies – the XXX-Rated Secrets”

co-authored with one of the world’s best business and sales strategists, Dan Kennedy. If you want to know how to create a true experience from what is little more than a commodity (hint #1: think haircuts, or facials, not just sex-for-sale) then this is required study – and fun reading – for anybody serious about creating something that customers clamor for, rather than merely paying for.

Worldwide Salon Marketing webmaster Vanessa Goh with just part of the rich library of audio CDs, books and videos our new Academy members will be receiving throughout the year as part of their elite training in entrepreneurship

But for Academy members – those long-term Inner Circle members who ‘get’ the basics of direct response marketing, who understand what business they’re actually in (hint #2: they’re in the marketing business, not the ‘beauty’ business), it’s just the beginning. Quite apart from the four flagship Academy entrepreneur training seminars scheduled for Sydney (twice) Melbourne and the Gold Coast beginning on March 9 (in Sydney), we’ll be delivering to Members some of the best business and ‘outside-the-square’ material sourced from all over the world.

(Among them, a copy of the 8-CD audio book ‘Made to Stick’ by brothers Chip and Dan Heath, in my view the most insightful and brilliantly-crafted books every written on the subject of what makes some ideas ‘stick’ in the mind, while most fail miserably to gain traction, and die an early death.)

To those whose eyes glaze over at the mere thought of  more (or any) ‘education’ I can only say this: to quote the late Jim Rohn, “poor people have big TVs. Rich people have big libraries.”

Like gravity, it is a Law of Nature that success in business comes to those who know more than their competition, and that includes knowing more about how to implement any new-found information.

I have more than once flown clear across the country – even across the world – to sit in on a seminar, get just one BIG idea, flown home again and immediately implemented that idea.

All successful people have one thing in common: implementation. And Stage #1 of Implementation is getting of one’s backside and taking action to acquire the necessary information, education and advice needed to implement decisively, accurately and efficiently.

That’s why those Inner Circle members who’ve signed up for the Academy cannot fail to be ever-more successful – because they understand that no matter what the economic circumstances, the statistics never change in the salon business or any other business: Only 1% will get rich, 4% well off, 15% relatively comfortable, 80% living week to week.

Those figures have never changed. The only choice you have is which group you decide to be in, and take the required action to get into that group.

NOTE: Current Inner Circle members of at least 10 months standing who wish to join the WSM Academy in time for the first Entrepreneur Training Seminar in Sydney on March 9 should call the office NOW on 08 9381 6621. You will be getting a rare chance to not only rub shoulders with other successful salon & spa owners (as against the 95% who struggle through ignorance) but get face-to-face time with some of the brightest entrepreneurial minds in the country.

See here for more info.

]]> http://www.worldwidesalonmarketing.com/salon-business-its-not-the-sex-that-sells-its-the-experience/feed 0 http://www.worldwidesalonmarketing.com/salon-marketing-superstar-of-the-week-a-312-increase-in-sales-for-inner-circle-members-peter-amanda-rickmans-hair-salon?utm_source=rss&utm_medium=rss&utm_campaign=salon-marketing-superstar-of-the-week-a-312-increase-in-sales-for-inner-circle-members-peter-amanda-rickmans-hair-salon http://www.worldwidesalonmarketing.com/salon-marketing-superstar-of-the-week-a-312-increase-in-sales-for-inner-circle-members-peter-amanda-rickmans-hair-salon#comments Wed, 27 Jan 2010 04:16:03 +0000 Greg Milner http://www.worldwidesalonmarketing.com/?p=2187

Amanda Rickman (left) and her team at Making Waves Hair Design in Kirwan, Queensland - celebrating a massive increase in business thanks to the Toolkit

“Hi Greg, what a year we’ve had at Making Waves Hair Design.

Inner Circle member and salon owner Anni Mavety of Wellness Treatment Centre in Banora, NSW - sales increased 150% since getting her Toolkit

“We have had an amazing 4 or 5 months since we joined. Haven’t finished off my figures yet, but my guess is that we have had an increase in business of at least 100% probably quite a bit higher.”

For every doubter, for every salon business owner who tells me ‘oh, your material didn’t work for me because “my business is different” ‘, there’s a dozen like Anni Mavety.

Anni only joined the Inner Circle program and got her marketing Toolkit in May 2009. As she admits in an email this week, ‘it took a while to get myself going’, but once she did, the results were almost instantaneous, and spectacular.

“I have used a lot of the info in the Toolkit, sometimes it works and sometimes it doesn’t but it provided a mountain of resources which enabled me to change the way I think and the way I do business.
Considering we have a crappy location with no walk by and the state of the economy, I’m very happy with our results to date.    I anticipate that this year we can double our figures again.

Anni’s story is a classic case of necessity being the mother of motivation. Supporting a husband suddenly disabled, she had to get the salon business profitable, and fast. She was desperate, and desperate times call for desperate measures. The ‘cost’ of Inner Circle membership initially frightened her, but as she explained when I interviewed her over the phone, that initial investment came back to her in spades.

IDEA FOR INNER CIRCLE MEMBERS:
Success breeds success. As Anni and so many other Members have discovered, once you ‘get’ the concept that any hair or beauty salon is actually a marketing business, you become ‘attractive to success’. Anni has come up with what I think is a stunning idea to generate more sales and give back to the community at the same time, and she’s shared this plan with members via a special interview available now in the Members Only ‘sealed section’. Members can log in here and go straight to that interview. I commend it highly.

Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their fingertips in the Essential Salon Owner’s Marketing Toolkit®?

Finally, here’s your chance! …. a ‘Lite’ version of the Inner Circle system, designed specifically for salon & spa owners who want proven marketing templates and strategies delivered weekly in bite-sized chunks. Its ideal for those who don’t need/can’t afford membership to the premium Inner Circle program.

Salon owner Jemima Richards used a series of linked sales letters straight from the Toolkit to triple her marketing response

Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the simplest, easy-to-implement salon & spa marketing strategies I have ever taught.

Well, from Jemima Richards of Sync Detoxify Nourish Regenerate yet more proof – if any more were needed – that this strategy DOES work, works brilliantly, and all you have to do is implement it.

Says Jemima:

“Had to just let you know that we have been laughing a lot around here because I am an idiot! The reason for the laughter is the amount of return we are getting (using your strategy) and how many more bookings we are getting from the 2^nd and 3^rd letter.

“You always said it, and not that I didn’t believe you…if only I had been doing this all along…!”

What Jemima is talking about is the proven direct mail strategy of a linked series of letters to a list of customers or qualified prospects. Most businesses send one letter, and no matter what response they get, presume the rest are simply not interested, and give up.

It is a fatal marketing mistake. You leave untold amounts of money uncollected, sitting on the table.

Hear this: if you are tempted to do a one-shot mailing and stop there, save your money. They don’t even feel the breeze.

As Jemima says – and we have proven over and over and over again – you’ll often get a BIGGER response off letters #2 and #3 than you will off the first letter.

It is precisely why the Essential Salon Owner’s Marketing Toolkit™ is FULL of these linked, sequential letters, for a multitude of purposes and events, e.g.,

• The ‘Raise the Dead’ letters for getting ‘lost’ clients back. Written specifically for this purpose, with fun, from Rupert the Dog.
• The New Client re-booking letters, a series of three.
• The change of season letters to existing clients

..and a ton of other letters for every imaginable purpose.

“Oh, I couldn’t do that, my clients would think I’m pestering them.”

No, they won’t. Here’s the truth: clients leave you because of neglect, not because you’re sending them nice letters.

(And if ONE client complains, are you going to use that as a pathetic excuse to ignore the rest of your client base?)

NOTE: you do NOT have to re-invent the wheel, slave over a hot computer, struggle with what to write – it’s ALL in the Essential Salon Owner’s Marketing Toolkit™