Salon Business Marketing Tools | Worldwide Salon Marketing

Exclusive: NZ Salon Profit Secrets Seminar Key Note Speakers Confirmed!

A ‘Five Star’ line up of International speakers has been finalised for the Auckland Salon Profit Secrets seminar on September 6th 2010 at the Hilton Auckland, and is gearing up to be the most exciting and informative salon owner specific seminar in New Zealand EVER! If you have ever wanted to hear a man who was recently [...]

Salon Marketing – Little Hinges Swing Big Doors

A few weeks ago, long-time Inner Circle Premium member and million-dollar salon owner Tracey Orr sparked a storm of comment, support, ‘AHA’ moments and ‘Wow’ letters from other Members when she posted a stunningly-simple but effective method she uses to get her staff to sell. Tracey calls it her ‘buddy system’ and it’s been instrumental [...]

Salon Business – It’s not the SEX that sells, it’s the EXPERIENCE…

The woman in this picture hardly fits the stereotype of the average brothel madam. But that’s exactly what New Yorker Sydney Biddle Barrows was, before she re-invented herself as one of the best-selling business authors, talk-show guests and in-demand corporate trainers of all time. Between 1979 and 1984 when it was shut down by the [...]

Salon Marketing Superstar of the Week – a 312% increase in sales for Inner Circle members Peter & Amanda Rickman’s Hair Salon

“Hi Greg, what a year we’ve had at Making Waves Hair Design. Thanks to you & your team’s ideas, the continued support and the information within the Inner Circle membership that we can access, we took massive action, coupled with staff teamwork and a whole new aspect on how we should run and work on [...]

Salon Superstar of the Week – how Inner Circle member Anni Mavety turned herself from struggling technician to proud salon business owner

“We have had an amazing 4 or 5 months since we joined. Haven’t finished off my figures yet, but my guess is that we have had an increase in business of at least 100% probably quite a bit higher.” For every doubter, for every salon business owner who tells me ‘oh, your material didn’t work [...]

At Last – the AFFORDABLE Inner Circle ‘Lite’ Program

Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days! Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their [...]

The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response

Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the simplest, easy-to-implement salon & spa marketing strategies I have ever taught. Well, from Jemima Richards of [...]

Emotion beats Logic every time….the world’s best ad.

I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the [...]