Tag Archives: salon business
INCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreYou, your salon business, and the Greatest Threat to survival
Years ago, a brother of mine – you might call him an ‘early adopter’ – bought one of the first plasma TV screens on the market. From memory, he paid what would now be seen as an eye-watering TWENTY FIVE THOUSAND DOLLARS for it. Yep, hard to believe, considering you can now pick up a [...]
Read moreYour salon business – and the coming storm
“It wasn’t raining when Noah built the Ark.” Howard Ruff, author ‘How to Survive in the Coming Bad Years’, 1979 On August 2 – less than two weeks from now – America, not so long ago the greatest economy in the world, is facing the prospect of defaulting on trillions of dollars in loans it [...]
Read moreNew Facebook Discussion Forum for Inner Circle Members ONLY – salon marketing & business mastermind group
Click on the Facebook logo to take you through to the NEW Facebook discussion forum we’ve set up ONLY for Inner Circle Premium members (if you have the Toolkit and you’re paying a monthly membership fee, you’re a Premium member) This forum is separate from the Salon & Spa Owners Marketing Discussion Forum, which is [...]
Read moreNZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!
Every salon owner loves the thought of getting more new clients through their business. It means an increase in turnover, profit, more product sales and so on. But what it also means for a lot of salon owners is more time ‘on the tools’. And that’s scary when you are already working 50 hours a [...]
Read moreSalon Marketing Superstar – how Cathy Davys created her salon’s best January/February ever!
New templates for Inner Circle Member salons – see below. The New Zealand economy – never robust since the onset of the GFC – is bracing itself for another hit in the wake of Christchurch’s $12 billion earthquake. But for salon business owners like Cathy Davys, of Cathy Davys Hair Design & Day Spa in [...]
Read moreYoung kids? Heavily pregnant and struggling to run your salon business? Listen in as these young mothers show how…
Click the ‘play’ button below to find out how three successful salon owners not only faced and solved the challenge of pregnancy versus business management, but thrived on it… Just before Christmas I took a call from a young salon owner who was clearly in some distress. It soon became clear why. “I’m due to [...]
Read moreThe salon business – are you INSANE??
For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing [...]
Read moreThe salon business – why only 5% will ever make serious money – an example.
It’s a depressingly common theme; starry-eyed hair stylist or beauty therapist wakes up one morning and declares “I’m a really excellent stylist/therapist, I’m going to open/buy my own business!” And that’s where the trouble begins. Sooner rather than later, the reality that being in business is so NOT about being good at what you do [...]
Read moreDo you make these TWO common mistakes in your salon business?
I haven’t had anything to be grumpy about for a few days. So I was delighted to be given a reason to be grumpy today, with an email that had me shaking my head in wonder. About 16% of new Inner Circle members resign from the program in the first 90 days, return their Toolkit [...]
Read moreHave you ever heard such bleeding-heart nonsense as this? A grumpy letter to ‘Carlos’, whoever you are…with thanks to Monty Python.
Good grief. Very few salon & spa owners have a background in business, so it’s little wonder most are confused and muddle-headed when they get this sort of idiocy delivered to their in-boxes. Several Inner Circle members have forwarded me email from somebody purporting to be ‘Carlos’, pitching a series of ‘Salon Doctor’ seminars around [...]
Read moreThe Salon Business – at least your clients don’t HATE you!
It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a [...]
Read moreSalon Business Management – what would YOU do if this was happening to you?
In my part of the world, there’s a critical shortage of qualified stylists. So the state government, in its wisdom, has come up with a stunning solution, which, according to its detractors, will dumb things down so that anybody with a pulse can become a hairdresser! Under the proposed new law, hair stylists will be [...]
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