Tag Archives: salon business
Salon Business – harrassed salon owner wants to get off the tools; can you help?
It’s a Catch-22 that almost all salon owners face: ‘how can I get off the tools so I can work “on” the business more, when I’m too afraid of losing money/worried about what the staff will do/can’t work out what to tell clients…’ blah blah blah. There’s no easy answer, as one of our Inner [...]
Read moreAccurate Thinking in the Salon Business – Do you choose your customers, or do they choose you?
“Most business owners think the purpose of getting a customer is to make a sale. But smart business owners know the purpose of making a sale is to get a customer.” Dan S. Kennedy, marketing guru, millionaire-maker, and one of my mentors for more than a decade. In any business – and the salon business [...]
Read moreSalon Business – How to Think Outside the Box; includes example
Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you over the head. Not so for Mark and Shelly Gibbs, Inner Circle Premium members [...]
Read moreSalon Marketing – Different Country, Same Challenges
Every owner of every salon thinks that their business is somehow ‘different’, the problems and challenges they deal with every day are in some way unique. And it always makes me laugh when a salon owner tells me ‘this wouldn’t work for my salon because my salon is different…’ Er, actually, it’s not. Yesterday in [...]
Read moreSalon & Spa Business – more Lite members upgrade to Premium
Jet lag is a terrible thing. It’s 4.30am, and I’m writing this from the UK where I arrived yesterday, grateful that my 27-hour flight from Brisbane was over. (Made a big travel breakthrough though. Changing planes at Dubai’s city-size airport, I boarded a gigantic Emirates A380 – these things should be too big to fly [...]
Read moreThe Salon Business – at least your clients don’t HATE you!
It can only be the money. I can’t for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they’re in business to make a [...]
Read moreYour Salon Business – How’s Your Integrity?
Here’s a ‘new’ concept: how to use integrity to get wealthy. It’s actually a very old concept, re-invented and clarified in a new book by New York writer Anna Bernasek, called The Economics of Integrity. According to Bernasek, integrity is the ‘invisible infrastructure of the economy’, the glue that holds all business relationships together. And [...]
Read moreSalon Marketing – How to Avoid a Train Wreck.
Ever seen a train wreck about to happen, and felt powerless to stop it? Or imagined everything happening in slow-motion as a child reaches for the breakfast cereal and knocks the milk over? It happened to me last week. Channel-hopping on a pay network, I stumbled on a documentary about a young couple in the [...]
Read moreMore Salon Owners Sign up for Marketing Tools that Actually Get Customers
All over the conference room at the Novotel Pacific hotel in Sydney this week, light bulbs were turning on above the heads of dozens of salon business owners who gathered for this week’s Salon Profit Secrets seminar. They were there to hear the brutal and unhappy truth about what passes for ‘marketing’ in the beauty [...]
Read moreFrom Struggle Street to Stardom – Lisa’s Story
South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it wasn’t until she attended a Worldwide Salon Marketing seminar in September 2009 [...]
Read moreSalon Marketing – Little Hinges Swing Big Doors
A few weeks ago, long-time Inner Circle Premium member and million-dollar salon owner Tracey Orr sparked a storm of comment, support, ‘AHA’ moments and ‘Wow’ letters from other Members when she posted a stunningly-simple but effective method she uses to get her staff to sell. Tracey calls it her ‘buddy system’ and it’s been instrumental [...]
Read moreSalon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
Read moreSalon Business – Melbourne Salon Owners Inspired at Salon Profit Secrets seminar
Book your tickets NOW for a Salon Profit Secrets seminar near YOU. INNER CIRCLE MEMBERS: Call the office on 08 9381 6621 (Australia) to get your Member discount tickets. Just back in the office today after a fantastic Salon Profit Secrets seminar — our first for the year — in Melbourne yesterday. For new salon [...]
Read moreThe Sham Wow Guy – and Lessons for Your Salon Business
On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, [...]
Read moreFrom South Africa, a Salon Business That Defied the Odds…
“Thank you for your BRILLIANT BRILLIANT marketing!!!” Aw, shucks… I never get tired of hearing that. But all the more so when it comes from an Inner Circle member who began with the considerable handicap of being born in one of the most troubled countries on the planet. A third-world currency, constant civil and racial [...]
Read more“HELP or I will give birth in the salon!!!”
Most salon business owners dance to the tune of their clients, to their eternal detriment. And while they’re doing the quickstep as the clients play the fiddle, they’re multi-tasking – mixing it up with a soft-shoe shuffle as their staff beat the drum! Here’s an email that arrived in my inbox today, begging for help. [...]
Read moreTracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons
Inner Circle Member of the Week Tracey Maryska was skeptical when she joined the Inner Circle Premium program and got her Essential Salon owner’s Marketing Toolkit® in August 2008. “…but we have never looked back,” she writes this week as she tells the story of how she bought her first small salon business after having [...]
Read moreSalon Business – It’s not the SEX that sells, it’s the EXPERIENCE…
The woman in this picture hardly fits the stereotype of the average brothel madam. But that’s exactly what New Yorker Sydney Biddle Barrows was, before she re-invented herself as one of the best-selling business authors, talk-show guests and in-demand corporate trainers of all time. Between 1979 and 1984 when it was shut down by the [...]
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