Salon Advertising | Worldwide Salon Marketing

Salon Marketing – Why Salons Fail

I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting customers. Sure, all of those [...]

Salon Advertising – it’s Salesmanship, stupid…

More evidence, if any was needed, that the beauty industry’s obsession with ‘pretty’ but ineffective marketing is completely wrong-headed and inaccurate thinking. The Big End of town advertising agencies are at least partially to blame for this. For years, the big ad agencies have conned their clients — mainly the big international product suppliers — [...]

The Sham Wow Guy – and Lessons for Your Salon Business

On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, [...]

NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau

This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau. Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since! Prior to being an Inner Circle member Lynda was your typical salon [...]

Salon Marketing – Do You Make THIS Dumb Mistake?

If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]

Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got [...]

Why it’s DUMB to blame the media when your marketing doesn’t work.

Many times every week, we interview prospective Inner Circle members about why they should be accepted into the program, get their very own Essential Salon Owner’s Marketing Toolkit® And almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: [...]

Salon Marketing Superstars – Inner Circle member of the week Marnie Kallmeyer

“How I came back from the brink of bankruptcy and turned my failing beauty business into a sales powerhouse – in less than a year.” The very best part of my job is knowing – with more and more proof every day – that our salon marketing tools and systems are at least partly, and [...]

Niche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People

I’ve hesitated about writing this article for more than a week now. I don’t shock easily, but a conversation I had with a new Inner Circle member last week left me gob-smacked, delighted and laughing out loud all at the same time. That conversation is directly related to one of the key marketing strategies I [...]

The ONE Marketing Strategy That Will Triple ANY Salon’s Direct Mail Response

Call me old-fashioned – somebody did once, and I said ‘fiddlesticks’ – but it’s a mystery to me why so many salon owners (even some Inner Circle members, who should know better) just do NOT get one of the simplest, easy-to-implement salon & spa marketing strategies I have ever taught. Well, from Jemima Richards of [...]

Emotion beats Logic every time….the world’s best ad.

I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the [...]

Beauty Advertising that Really DOES Work…

The greatest skeptics often become zealous advocates. From Belmont, New Hampshire, Village Image owner and Inner Circle member Susan Woodbury sent us a couple of excellent ads that brought in thousands of dollars in sales and a bunch of new clients. (Note to Inner Circle members only: to download Susan’s ads, click on the Inner Circle [...]