Tag Archives: salon advertising
NEW salon marketing templates for Special Salon Services! Download ‘em INSTANTLY…
Going LIVE on Monday, February 6 We’re adding dozens of new salon advertising and marketing templates to the Members only ‘sealed section’ website site every month – this month, a completely new series of templates for those salons offering specialized salon services. Balyage (like Rachael Bilson’s hair at left), IPL, chemical straightening, remedial massage, hair [...]
Read moreHidden Gems of The Members-Only Website!
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
Read moreWhy Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreIf someone brings a knife to a gunfight, they are very badly prepared for something.
There is a right time, a right place for all that we do in life. Some find it quicker than others, and some have it standing right there in front of their face pleading with them to make the first step. The right tools for the job make it that much easier and more enjoyable, [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreNZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?
Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]
Read moreAnnouncing NZ Salon Owner ‘Coffee Group’ Starter Class!
Worldwide Salon Marketing NZ and The Salon Staff Coach have teamed up and are excited to announce the start of a new mini series of ‘Coffee Group’ Starter Classes for salon owners. This is your chance to get up close and pick the brains of 2 NZ salon marketing and staff coaching experts. The first [...]
Read moreSome More Dumb Advice from an Advertising Rep!
Christmas is undoubtedly the time of year where BIG profits can be made in the salon. It’s also the time of year the phone starts ringing red hot with advertising reps wanting to sell you all sorts of different advertising space from radio to newspaper. The key thing is to choose your advertising media carefully [...]
Read moreSalon Superstar, Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”
I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in. Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive [...]
Read moreSalon Marketing – Why Salons Fail
I just don’t get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff…and put so little effort into the one thing that really matters; getting customers. Sure, all of those [...]
Read moreSalon Advertising – it’s Salesmanship, stupid…
More evidence, if any was needed, that the beauty industry’s obsession with ‘pretty’ but ineffective marketing is completely wrong-headed and inaccurate thinking. The Big End of town advertising agencies are at least partially to blame for this. For years, the big ad agencies have conned their clients — mainly the big international product suppliers — [...]
Read moreThe Sham Wow Guy – and Lessons for Your Salon Business
On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, [...]
Read moreNZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau
This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau. Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since! Prior to being an Inner Circle member Lynda was your typical salon [...]
Read moreSalon Marketing – Do You Make THIS Dumb Mistake?
If you ever doubted that the lunatics really are in charge of the asylum, this should dispel those doubts. Check out this actual full-page ad, taken from the newspaper I was reading this morning. Double click on it to open in a new window so you can get a better look. Yep, it’s 95% blank [...]
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