Tag Archives: sales thinking
How to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreSalon Marketing for Dummies: Audio Interview
It’s been an interesting week. A quick trip to Melbourne with Michelle’s family (including 18 month old nephew Tom) so the girls could shop in some of that city’s excellent boutiques, but fortunately Tom’s dad Michael and I were able to excuse ourselves and attend a football final at the famous Melbourne Cricket Ground. What [...]
Read moreSalon and Spa Sales Lessons from a Tropical Paradise
Michelle and I after our wedding ceremony on the beach at Rottnest Island. Doesn’t she look stunning? Reception committee at our Villa on the island of Bali. You can’t move without somebody smiling at you or polishing something. Surrounded by hawkers on the beach in front of the Ku De Ta restaurant. A buyer is [...]
Read moreSo, You Want it ALL – NOW?? Interesting….
Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit. And the interesting part about these Application Surveys is the consistency of answers to the question “What [...]
Read moreWho says you deserve to keep your clients?
Actually, the question should really be two-handed: Why do you deserve to get clients in the first place, and then keep them? I asked that question during an interview this week with a prospective Inner Circle member, and the answer I got was pretty typical. "Well, because we’re the best at what we do…!" came [...]
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