Tag Archives: right mindset
Why successful people hang out with successful people
At a seminar I gave on Monday in Brisbane, a salon owner took me aside after my talk and complained bitterly about how ‘tough things were out there’ and accused me of mis-representing the ‘true situation’ by only featuring stories about successful salon owners. “The way you talk,” she said, “you’d think almost every salon [...]
Read more“…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…”
…. so your kind of marketing won’t work for me…” Oh, woe is me. I’ve heard this so many times, I’ve actually given up gouging my own eyes out with a sharp spoon. But I was reminded of this common excuse for failure by a number of reports this week from Inner Circle members equipped [...]
Read moreHas the Gorilla Got You in its Grip?
It’s little wonder that so many in the hair and beauty industry find themselves in more trouble than Hilary Clinton, with ever-diminishing chance of success. Every week, our fax machine pours forth with a stream of ‘HELP’ letters, from hair stylists and estheticians who’ve suddenly found themselves owning a salon, with not a clue about [...]
Read moreIt's about Getting ATTENTION!
I am often approached by business people for advice on their marketing strategies. I rarely accept these approaches, primarily because a) most people in business aren’t willing to take the action – or series of actions – I prescribe for them, and then wonder why they never get any better results than they’ve always got, and [...]
Read moreAccurate Thinking – a Salon Owner’s Story
How to ’Start Your Business with the End in Mind’ The 80/20 rule applies in all things. Eighty percent of the income is made by 20% of the people. Only 20% of all assets are held by 80% of the people. Eighty percent of the work is done by 20% of the people…. and in the [...]
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