The Trust is Gone! What are you doing to earn it back?

Consumer confidence is a fragile and delicate item.

It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon.

Consumers are now realizing that the grass is not greener on the other side, and now feel that the daily deal websites and salons were “ripping them off”. The deals that they were signing up for, at what everyone could see were ridiculous prices for any services based business to try and honour, are proving to be bad experiences.. This was taken from an email that was sent across my screen earlier this week… It is about a value add offer that was sent to an existing client of a salon, as part of their marketing for the month.

“Thank you,

But please do not email me this type of thing.

This shows to me that consumers have had enough of the daily deals websites that have been extremely successful at taking their money ( and making sales happen when they would never have happened ), and delivered an experience NOT to remember. Consumers are angry that it has taken up 12 months for them to receive their $20 haircut, which they have had to drive 90 minutes to get to. They have over promised and under delivered on the whole experience. (AS a side note – it shows the emotional power that these sites have as clients will purchase something that they never would normally purchase, in a location that they never go. It is interesting to see how human respond to different emotional stimulus.)

They bought something for the “NOW” emotion that comes with bidding – you want it now and if you win it releases endorphins that make you feel good. Everyone is happy. The salon picks up some income, the clients gets a good deal and the daily deal website makes money as well.

Fast forward to the actual reality that transpired. The salon is probably at breaking point with an owner that is trying to figure out where it went wrong, while trying not to pull their hair out. The client will be wondering why they bought something that they will only use once ( buyers remorse ) and never go near again because the customer service was so poor. The company will be inundated with requests for refunds as clients will not wait for their allotted time for their treatment.

So this begs the question – “What are you doing to earn the consumers trust?”

What are you doing to make them see you as a knight in shining armor, who will slay the multi headed daily deal beast with your sword and wisk them away to a place that is safe and warm, where it is all about them?

Building trust is one of the key foundations of any relationship in today’s economy. You will not see it on the stock exchanges of the world, but it does carry that power. One way that you can build trust is through keeping your appointment times consistent. By this I mean that you do not change them around on the clients. They need to know that once they have booked in that they are going to get the appointment time and day they wanted.

Also you can make sure that you stay in contact with them through monthly newsletters that educate and entertain the clients. Fill it with content that the clients will want to read. An example is the process of what happens to the skin when the seasons are changing, and what the skin will need to look it’s best during this time.

A follow up phone call to see how the treatment was for the new client, an old client as well as it shows the existing clients that you still care about them, can go along way to establishing trust in the clients mind.

Another way to build trust is to give them all the information that they want, so that they can educate themselves, and see that you are the obvious choice for the service that you provide.

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

The right tools for the job make it that much easier and more enjoyable, that it would be criminal NOT to use the tools that are starring you in the face. The idiom in the title says it best; If someone brings a knife to a gunfight, they are very badly prepared for something.

With the RIGHT tools, your salon will take you to places you had only dreamed of!

This email from brand new Inner Circle Premium member Susan Nguyen, of Classy Cuts unisex hair design, in Melbourne, says it all.

“Hi, I’m Susan Nguyen, you might remember me from the Melbourne hair and spa boot camp seminar last month ( the little Vietnamese girl that brought every packages that day)lol. The Reason for my email is to say a very BIG BIG THANK YOU for designing this amazing Marketing Toolkit ! I’m so so happy that I’ve finally found something that really works for our salon! I’m so impressed with the amazing, instant results! and also how much more motivated I’m now. Therefore I’ve decided to write to you at 3:44am to express my Thank-you.

You’ve taught me how to work with my head! work Smart! and now i can see light at the end of the tunnel.

thank you so much! and it was great to meet you last month Greg , keep up your great work, and have fun on your trip away .

ps : thank God i purchased every tool kit that day, best money ever spent .:)very ThankfulSusan Nguyen from Classy Cuts unisex hair design.”

As you read this you can hear that same thought in your own heads. Susan is a classic example of taking your salon from where you are now to where you want it to be. Although Susan is at the beginning of her journey, she has the right mindset and the right tools to get her there.

Here is “what is in it for you” inside the Essential Salon Owner’s Marketing Toolkit -

-A hardcopy Toolkit that contains “done for you” marketing that you can use straight awayto get new clients in your door tomorrow,

- Coaching calls that guide you through starting to use the “tools” and how to get the best results for your salon,

- Access to our “Members Only Inner Circle” webpage where you can access our library of tools that can be used in your salon,

- And last, but certainly not least, the world exclusive “Members Only Facebook Forum”. This is where the best of the best, or the TOP 5% of salon owners, go to discuss what is working in their salon.

This is only the tip of the iceberg. There is so much more to see, under the surface.

Susan invested in herself for the good of the salon, only 4 weeks ago, and is seeing real results straight away. Only really happy people send emails at 3 44 am in the morning!

How do you plan to make the transition from where you are now to where you want to be? Do you have the right tools to get you there?

NOT yet a Member of the Inner Circle marketing & mentoring program? Don’t yet have the power of the Essential Salon Owner’s Marketing Toolkit? Click here to find out more and apply for a 90-day Money Back Guaranteed Test Drive of the entire system, including the Toolkit, one-on-one coaching (with our experienced coaches who are all salon & spa owners themselves) and access to the Members Only resources website.

Bedelia Shepherd of Nelson Beauty Therapy

Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has seen her relatively small Nelson salon grow over 60% in turnover into a large purpose built Medispa.

And Bedelia’s email shows that even when you are getting fantastic results from the program, things still can and will go pear shaped from time to time.  But armed with knowledge and support, it’s a heck of a lot easier to get through!

And Bedelia even offers some advice to fellow salon owners who look to blame others when things arn’t quite going right…

Here’s what Bedelia had to say….

Hi Chris

Its 6.30am and I’m up bright and early today as we are moving into our new salon!

I’m over the moon and can’t believe it, that in exactly 12 months of joining WSM we have gone from a small beauty therapy business that was doing just ok, upstairs above a bar to our new purpose built medispa !

When I received my little pink box last November I knew it was going to change my life and it truly has!!

We have grown our sales by over 60%, we have a good profit margin, we have an 83% client retention rate, and all our new salon has been funded out of turnover not the bank!

At 2.30 this morning when I climbed into bed after a full day on the floor and then packing up my salon, I read Greg’s email and saw some of the negative comments from people about how it doesn’t work for everyone bla bla… I really laughed out loud!!

This does work, but salon owners need to understand it’s not the system that doesn’t work it’s how they use the system!

Now to the salon owners who find blame in others or situations, I’ll share a little something.

……… Being the new careful planer I am, I had all my new staff arranged early for the new salon, as we have gone from 2 ½  to 5 ½.  10 days ago my new therapist started, within 2 days the poor lady had to fly to the UK as her husband had very suddenly passed away while on holiday, so of course she had to go, my other new therapist then decided that gosh, do we really work past 5pm!.. and she didn’t even start, but that was ok I thought I’ll manage this week  with the 2 therapists I have and my new receptionist.

Ha … at 5.30 on Tuesday of this week one of my long term therapist said to me ” I’m quitting today”, I had about 10 mins of thinking Oh S..t what am I going to do now, but hey I’ve survived the week, looked after my own clients as well as the ones that she left high and dry, run 3 marketing campaigns, signed off 3 of our big Christmas adds, dealt with builders, painters, songwriters and website designers and I’m still in one piece, so you can see why at 2.00am this morning I was laughing my head off!

WSM gives you all the tools you need to run a successful salon, from the marketing to planning to how to overcome obstacles like I’ve had this week, it teaches you long term life skills to use within your business, I always feel like there is a gentle hand guiding me in the right direction.

Chris and Greg, I can’t thank you enough, if I’ve done this in a year imagine what the next 12 months will bring!

Kind wishes

Bedelia

You’ve been a pleasure to coach Bedelia and I am positive that this won’t be the last success story we hear from you….excellent work!!!

Don’t have the famous Essential Salon Owner’s Marketing Toolkit®? Not yet a Member of the Inner Circle marketing & mentoring program? Want the kind of results Bedelia and hundreds of other salons are achieving?

Click here to find out more, complete the simple online form, and you may qualify for a Risk Free 90-day Test Drive of the entire system, including the Toolkit.

In business, reality IS harsh. If that offends you, stop reading now.

It obviously offended the managing editor of the country’s biggest beauty industry publication. I’ve written for this magazine many times, but when she read the following article, she emailed back

“…I think it might be a little too honest for us to run and get away with!”

Make up your own mind…

Salon Marketing Heresy: Turn Customers Away.

How often have you silently wished ‘Gee, if only I didn’t have to deal with customers like that miserable penny-pinching old cow…’?

Here’s a novel proposition for you: tell her, gently but firmly, ‘that’s the way we run our business, Mrs Splonge. But I’m sure if you try the salon down the road, they’ll more than likely do it your way.’

The more you decide exactly who you want to do business with, the more people want to do business with you.

I know, I know…it’s a very difficult concept for owners of most small businesses to get their heads around. But a lot of people have asked me about this, so stay with me, ‘cos Greg’s got answers.

When you’re new to business, or when your business is in early start-up phase and you’re desperate for customers – basically, anybody with a pulse – you’ll take whoever walks through the door, dance to their tune, and thank them for it.

Our business was no different. Back in the early days, we’d take on any salon owner who’d take our call. When the phone rang, we jumped. But we soon learned the hard lesson: the louder a customer plays that tune, the faster you dance.

Nowadays, we decline more applications for the Toolkit and Inner Circle membership than we accept. We never cold-call for business. Don’t even so much as talk to a salon owner unless they’ve jumped through a bunch of hoops to get to us.

Same applies to distributors. In the early days, when we were desperate for growth, we had lots of inquiries from all over the world from people who wanted to sell our stuff, or represent us in some way. We took on quite a few, with very little due diligence, and lived to regret it, as their failure to perform threatened to give us a bad name in the market.

We still get a ton of inquiries from would-be distributors. But we don’t take on anybody unless we’re absolutely convinced they’re the right kind of people to represent the Worldwide Salon Marketing brand.

It’s about positioning.

When wet-behind-the-ears college marketing graduates talk about ‘positioning’, they’re invariably talking about dinky, meaningless Mission Statements so many direction-less companies dream up in wasted hours of boardroom brainstorming sessions. Like

‘Leaders in Customer Service’ and other such claptrap.

But that’s not positioning, that’s just empty promises. Customers soon see through it, because the mission statement and actual experience is further apart than the brain cells in Britney Spears’ head.

Positioning is actually about two distinct, but linked things:

1)    Deciding exactly who you want to do business with – for example, prospects chosen by age, sex, socio-economic background, career demographic, geographical area, or a combination of all.

2)    Then deciding the Terms & Conditions under which you’ll do business with these chosen people.

Example: In the Essential Salon Owner’s Marketing Toolkit that all Inner Circle members get, there is a very carefully-crafted letter called

‘You and Us – a Beautiful Relationship’

which deliberately and clearly sets out how the new customer is expected to behave – essentially, turn up on time, and pay on time – and in return, the commitment the business makes to that customer.

And it’s important that the ground-rules are set right from the very beginning of the relationship. It’s hard to move the goal posts half way through the game.

For most salon owners, particularly those who’ve just opened the doors, the concept of limiting yourself to a particular type of preferred customer might seem like business suicide.

In fact, it’s exactly the opposite.

There are riches in niches. Try to be all things to all people, and you end up being nothing to nobody. The middle ground is death.

Example: the world is overflowing with marketing experts. Google ‘marketing consultant’ and the screen will almost melt down. They are almost all ‘generalists’, seeking business from anybody who needs help with anything to do with marketing.

Which is why, years ago, I decided I couldn’t and didn’t want to compete with that great unwashed slop. I decided to focus on a niche market that’s

an inch wide… but a mile deep.

How many salons are there that cater to everybody who wants to walk in the door? Virtually ALL of them.

But imagine if you positioned yourself as the inner-city salon that specializes in say…

Lawyers!

You cover the walls in lawyer-like posters, decorate the place like a library, put Judge Judy on endless loop on the flat screen TV…. I could go on, but you get the picture. Pretty soon, you’d become known as the place where lawyers (men and women), judges and clerks get their hair styled for that big court appearance.

There’s a million niche markets. Working mothers, DINKS (double-income-no-kids), debutants, secretaries, mining industry workers, yada yada yada…

(And there’s nothing to stop you creating a business within the business, i.e., creating marketing that only appeals to your chosen niche, as well as continuing to accept anybody and everybody.)

But the best advice is from Sam Walton, founder of Walmart, America’s biggest retailer, who decided he would

Go where others ain’t!

He was talking in the pure geographical sense, setting up in small towns the competitors had ignored.

But the principle holds. Go find markets your competitors are ignoring.

It’s there you’ll find riches.

Master presenter David Price reveals the little known secrets of effective direct response marketing for salons & spas to an audience of 180 salon professionals at the Brisbane ‘Road to Riches’ event on Monday, July 6. Below, WSM director Jill Groves teaches simple sales skills to boost takings without spending a cent on marketing.

Success coach Perry Mardon works with a salon owner on stage. Perry specializes in coaching salon owners in the psychology of managing staff.

Ellysia & Michael Maidens of Mooloolaba Hair in Queensland. “Amazing success using the Inner Circle advertising examples and strategies”.

Tessia Little of Rainbow Hair & Beauty Studio in Rainbow Beach, Queensland – one of 20 salons to join the Inner Circle marketing & mentoring program at the Brisbane seminar.

New IC members Katherine McCosker of Headstart Salon in Rockhampton, QLD, and Robyn Robertson of Studio Hair in Palmwoods, QLD

New IC member Susan Anderson of Lillian Mac Skin Clinic in Moranbah, QLD

No fewer than 20 beauty and hair salons committed nearly $200,000 between them in a single morning this week to join the Inner Circle marketing & mentoring program – despite the absence of our poor General Manager, Jemma Lole, who was stricken with acute apendicitis an hour before the start of the Brisbane Road to Riches seminar!

While Jemma was being ambulanced to Royal Brisbane Hospital for an emergency apendectomy, about 180 beauty industry professionals crowded into the conference room at the 5-star Sofitel Hotel.

For them, it was a ground-breaking event. Apart from the 30 or so current Inner Circle members, it was the first time they’d discovered what actually makes good small-business marketing.

For me, it was a little strange. For the first time in five years of presenting at these events, I had fired myself in favour of professional presenter and speaking coach David Price. So I watched from the sidelines, and I’m pleased to say, David showed me up.

But I was only doing what we’ve been preaching to our Members for years: that the number ’1′ is the most dangerous in business. For too long, our business had been reliant on me getting up and speaking in front of people. In the interests of practising what I preach, I took another step towards making myself redundant, at the same time ensuring that the business would run without me.

One thing that was not a surprise to me was the relatively small number of attendees that ‘see the light’ and invest in their own future by joining the Inner Circle program at these Road to Riches events.

In all things, the 80/20 rule holds true. No matter how many salons are represented at these events (in Brisbane, 78 of them, not counting existing members) it is always only about 20% – 25% tops who actually make a decision to join. They do so because they are committed to their own success, where the remainder are frozen to inaction by fear, lack of confidence, or downright refusal to accept overwhelming proof that systems (like the Inner Circle program) do work.

But as some sage once said, confidence is being able to make a decision when you’re only 80% sure. If you have to be 100% sure, that’s just procrastination.

And by overwhelming proof, I’m talking about testimony after testimony from our Inner Circle members that ‘it’ does work. Despite their misgivings, fears about not being able to afford it, worry about ‘will I be able to do this’…. despite any and all obstacles put in front of them, hundreds and hundreds of our Member salons the world over are

leaping with joy

that their lives, their businesses and their entire attitude to success have been changed because of what they discovered in the program, and the tools that come with it.

Take Gail Smith for example. Gail joined the Inner Circle program only in October last year. In less than 12 months, her sales and profits have been literally transformed.

Gail’s story is hardly an isolated one. People all over the world respond to emotional direct response marketing in much the same way. So it’s hardly a surprise that, for example, Inner Circle salons in New Zealand are seeing similar successes…salon owners like Carl & Melanie Smith of Saving Face Health & Beauty:

If YOU want results like that, all you have to do is apply for membership of the Inner Circle program.

One of the big benefits of Membership is being involved in our post-seminar, Members-only ‘closed door’ mastermind brainstorming sessions. Even more than the seminars themselves, it’s in these sessions that members share their most successful money-making ideas and systems. Here’s how it looked at the Brisbane event…

FOOTNOTE: as for Jemma (left), 24 hours after her operation I found the last two Business Class seats on a Qantas jet out of Brisbane on Tuesday afternoon, and got her home five hours later, somewhat sore, and annoyed she’d missed out on a great seminar!

We all knew this because Erpy would open his weekly lesson by declaring

“99% of all the world’s knowledge is contained in books. Therefore, read.”

And for the remainder of the lesson, he wouldn’t say another word as he wandered around the classroom ready to pounce on any teenage boy who dared look up from his book. I’ve always loved reading, so this was no chore for me. But it was for many in my class, and judging by what I hear from salon owners to this day, an aversion to reading is distressingly common.

Last week I was interviewing an applicant for Inner Circle membership when she spoke the words that strike fear into my heart every time I hear them.

They came in response to a question I always ask in these interviews: “What have you ever done to educate yourself about business, and how it works?”

The answer was pretty typical among therapists and stylists in the beauty industry.

“Well, I don’t actually read much.”

Despite having heard this lament hundreds of times, I’m still shocked by it.

Most (no, not all) owners of salons & spas have come ‘up through the ranks’, by being a technician first, then deciding it’s time they became a business owner. They’ve accepted that being a technician requires months and sometimes years of training.

Yet somehow this need for training and education doesn’t apply to the discipline of owning and running a business. Beats me. So most stylists and beauty therapists aren’t great readers. But with modern technology, there is absolutely zero excuse these days for not educating yourself.

Okay, so you don’t read. But you can sit in your car and listen, can’t you?

It’ll come as a surprise to many that iTunes is not simply an online store delivering head-banging music to pimply teenagers. You can now buy (cheaply) any number of audio books by some of the most famous names in business and marketing today.

I only live a short distance from the office, so I get about 5 minutes of listening time on the way to and from work each day. But I spend a lot of time on planes.

So instead of lugging a collection of bulky books on this week’s 10-hour ride to Brisbane and back, I loaded up my iPhone with audio books downloaded straight from iTunes.

Here’s a partial list of the audio books on my iPhone:

‘Made to Stick’ by brothers Dan and Chip Heath, a wonderful story about some of the world’s greatest marketing exercises. It’s a fascinating examination of what makes some ideas memorable and ‘sticky’, while others fade into oblivion.

‘Mastering the Art of Selling’ by Tom Hopkins, one of the world’s top sales authors. So you hate the idea of ‘selling’. Listen to this and you’ll realise how dumb the fear of selling is. After all, we LOVE to buy stuff. Somebody has to sell it first.

‘Secrets of Self-Made Millionaires’ by Brian Tracy

‘Selling the Invisible – a Field Guide to Modern Marketing’ by Harry Beckwith.

‘Why We Want You to be Rich’ by Donald Trump and Robert Kyosaki.

And that’s just to name a few. No, it’s not as good as reading it in a book. You can’t scribble notes and use a highlighter pen on an audio book. But it’s better than wasting your driving or flying time listening to airheads like Britney Spears.

There, I’ve written enough. And for those who don’t like to read, far too much.

FOOTNOTE: before you flood my in-box with accusations I’m slinging off at the average beauty professional, this article does not apply to you. Well, you read this far, didn’t you?

She features on the cover of this week’s issue of Business Review Weekly in a story about her $120million empire. But the really interesting thing is the idiotic spin the magazine used in its press release, describing breathlessly how ‘un-supermodel’ like was her behaviour during their interview and photo shoot.

The magazine said Macpherson could be beautifully charming but also “controlling and prickly”, yelling at her staff and only approving certain photos for use.

“During her sit down with BRW, Macpherson insisted on scrolling through the images captured by BRW’s photographer saying `yes, no, no, yes’ as she checked the screen on the camera,” BRW said in a media release.

“When a question made her uncomfortable, she had no qualms about shouting at her minders to keep quiet so she could concentrate.”

Macpherson refused to disclose how much she was worth, and told the magazine she credits her “vision and balls” for her success.

Controlling and prickly? Bravo! Vision and balls? Excellent. Why, I wonder, would she want to portray anything else? Business is ABOUT being controlling, being demanding, having vision, and being possessed of Big Kahunas. The mystery here is how a business magazine could be surprised, even offended by this. Er, do they somehow believe that just because Elle MacPherson happens to be six foot two, 45 years old and still looks stunning, she should fit a soft, gooey sterotype?

Good grief. That fact that the softest part of Elle is her teeth should be a matter for applause, not surprise.

After this week’s Road to Riches seminar for salon owners in Sydney, Jill and I hosted a special two-hour, closed-door ‘Masterminds’ networking and brainstorming session for Inner Circle members only.

It’s at these sessions that some of the biggest breakthroughs often happen, simply by listening in and swapping ideas with some of the most successful and driven salon owners in the business. And it’s proof that nobody has a mortgage on all the good ideas.

Many times, I’ve watched jaws drop and eyes widen as an Inner Circle member salon owner almost casually drops a ‘gold nugget’ into the middle of the table.

That’s the thing about entrepreneurs – always with eyes and ears open, always seeking, refining, tweaking, hunting down even the smallest of pieces of information which could make a disproportionately-large difference to their business, their sales, their profits.

In this particular closed-door session, one of our long-time members offered just a single jewel of information about how to collect credit card details, avoid no-shows and still be protected from charge-backs that had the rest of the room scrambling for pen and paper. For those members in attendance, this small but glittering gem could make a difference of many thousands of dollars worth of sales.

And just minutes later, a rush for copies as another Member showed the printed cards she uses to generate dozens of referrals every month….

Here at the headquarters of Worldwide Salon Marketing, we had a similar experience only a week or two back.

Every month, scores of salon owners around the world complete our online Pre-Application Survey. We take only a limited number of new Members each month, so part of the process is actually phoning each applicant to interview them and judge their suitability for the program. (And, not to be taken too lightly, thier demonstrated eagerness, enthusiam and willingness to do what it takes to be successful.)

But it’s astounding the number of people who complete a form and instantly forget they’ve even done it…or, despite being informed they’re going to get a phone call, are never available or simply don’t return messages.

So we made a tiny, simple change to the online form, inserting a field requiring the applicant to nominate a day and time they’re available to take a call.

Instantly, the difficulty of contacting applicants has almost evaporated, overnight. And as a result, our enrolment rate has shot up, and so has the quality of Members coming to us via our online lead generation processes.

Look at your own business. What tiny, zero-cost changes could you make, test, measure, implement? Do you make mystery calls to your own salon to find out how staff are handling calls? Do you mystery shop other salons to see if you can steal what’s working for them?

Have you read a book or looked at a rival’s website to see if you can pick anything up there? Is there a small reward you can give clients referring their friends… a small potplant, a cheerfully-wrapped box of chocolates?

Look for the tiny things. They are all around you. Little hinges really do swing big doors.

(NOTE TO INNER CIRCLE MEMBERS: These ‘closed-door’ mastermind workshops are available for all Members, directly after each Road to Riches seminar, but you MUST book with our office first.)

But for the first time, Michelle and I got to sit in the back seat for a change, while a friend took the wheel for the last couple of hours of a long drive home from Port Denison, where I’d parked my brother’s big charter boat Nordon after our fishing trip to the Abrolhos Islands last week. (Photos and story below, for those not bored witless by other people’s adventures.)

Jim Carrey's 'Yes Man' - silly, but inspiration anyway for saying 'yes' and allowing some change into your life...

So I put a movie on to pass the time. It was a Jim Carrey film, Yes Man. Nothing much to the movie (Jim Carrey plays Jim Carrey) but its premise was powerful.

Keep saying ‘no’ and you achieve nothing. Say ‘yes’ and opportunities abound.

Now, clearly you can’t say ‘yes’ to everything, otherwise you end up in the (contrived) kind of trouble Carrey’s character finds himself mired in. But I’ve found that a trait of success among our most successful Inner Circle member salons around the world is their willingness to entertain a ‘yes’ answer to almost any question, and see what happens from there. Once you say ‘yes’, something will happen.

When you say ‘no’, nothing happens, nothing changes. Which is exactly the situation for thousands of salon & spa owners across New South Wales, who said ‘no’ to attending next Monday’s Road to Riches salon & spa marketing seminar at the Novotel Brighton Beach hotel.

On a brighter note, more than 200 people said ‘yes’, and for these salon owners, things will begin to change because of that ‘yes’ answer. The entire Worldwide Salon Marketing team is trooping across the country for this event, and we’re looking forward to meeting newcomers as well as dozens of Inner Circle members who are booked in for our post-seminar Closed Door Members Only Workshop on Monday afternoon.

For those salon & spa owners who have NOT booked into Sydney, you have ONE DAY to do so. Phone the office on 08 9381 6621 or book online at www.salonroadtoriches.com

The next seminars in Melbourne, Brisbane and the Gold Coast are already filling fast. Details and online booking forms at www.salonroadtoriches.com

Last week a technical fault in our database system (run from Arizona by a prominent US company) resulted in thousands of salon owners getting multiple copies of our weekly email, and prompted a sarcastic rant from me the following day, and an apology for the foul-up.