Tag Archives: right mindset
What are YOU doing to earn the consumers Trust?
Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon. Consumers are now [...]
Read moreIf someone brings a knife to a gunfight, they are very badly prepared for something.
There is a right time, a right place for all that we do in life. Some find it quicker than others, and some have it standing right there in front of their face pleading with them to make the first step. The right tools for the job make it that much easier and more enjoyable, [...]
Read moreNZ Salon Superstar, Bedelia Shepherd of Nelson Beauty Therapy – “My Salon Has Grown 60% In Turnover In Just 12 Months Since Joining WSM!”
Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy. Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has [...]
Read moreSalon Marketing: The Story a Leading Beauty Magazine Refused to Publish – Because it's 'Too Honest'
As our Inner Circle members would know, I’ve rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don’t tend to soften my words to avoid offending those with delicate sensibilities. In business, reality IS harsh. If that offends you, stop reading now. [...]
Read moreThe Real Difference Between Success and Failure in the Salon Industry is….
The ability to make a decision – and act on it. Master presenter David Price reveals the little known secrets of effective direct response marketing for salons & spas to an audience of 180 salon professionals at the Brisbane ‘Road to Riches’ event on Monday, July 6. Below, WSM director Jill Groves teaches simple sales [...]
Read moreThings that successful salon owners do…
When I was a kid in high school, I had a grumpy teacher called ‘Erpy’ Prince who didn’t actually like teaching. We all knew this because Erpy would open his weekly lesson by declaring “99% of all the world’s knowledge is contained in books. Therefore, read.” And for the remainder of the lesson, he wouldn’t [...]
Read moreBusiness Lessons from ‘The Body’
It amused me to read how businesswoman Elle MacPherson has put noses out of joint at a major business magazine. She features on the cover of this week’s issue of Business Review Weekly in a story about her $120million empire. But the really interesting thing is the idiotic spin the magazine used in its press [...]
Read moreLittle Hinges Swing Big Salon Doors
Often, the tiniest of changes can make the biggest difference in any business. After this week’s Road to Riches seminar for salon owners in Sydney, Jill and I hosted a special two-hour, closed-door ‘Masterminds’ networking and brainstorming session for Inner Circle members only. It’s at these sessions that some of the biggest breakthroughs often happen, [...]
Read moreWhy ‘Yes’ is Always More Productive Than ‘No’
I rarely get to watch DVDs in my car, for the simple reason that I’m usually driving it, and insurance companies take a dim view of claims that begin “I was watching a movie when, to my complete surprise, a tree jumped out and…” But for the first time, Michelle and I got to sit [...]
Read moreBeing Ruthless with Your Salon Business
In business, patience is over-rated. Which is a good thing, because I have very little of it. Last week a technical fault in our database system (run from Arizona by a prominent US company) resulted in thousands of salon owners getting multiple copies of our weekly email, and prompted a sarcastic rant from me the [...]
Read moreAre you an entrepreneur, or just a business owner?
Even those salon and spa owners whose business is recording bigger and bigger sales in spite of the recession (and there are plenty of our Inner Circle members reporting extraordinary results, see the photo and caption at left, and elsewhere on this site) it would be foolish to point at such results and say the [...]
Read moreWhy successful people hang out with successful people
At a seminar I gave on Monday in Brisbane, a salon owner took me aside after my talk and complained bitterly about how ‘tough things were out there’ and accused me of mis-representing the ‘true situation’ by only featuring stories about successful salon owners. “The way you talk,” she said, “you’d think almost every salon [...]
Read more“…But my salon is in a small town/poor area/drought-affected region/full of old people blah blah blah…”
…. so your kind of marketing won’t work for me…” Oh, woe is me. I’ve heard this so many times, I’ve actually given up gouging my own eyes out with a sharp spoon. But I was reminded of this common excuse for failure by a number of reports this week from Inner Circle members equipped [...]
Read moreHas the Gorilla Got You in its Grip?
It’s little wonder that so many in the hair and beauty industry find themselves in more trouble than Hilary Clinton, with ever-diminishing chance of success. Every week, our fax machine pours forth with a stream of ‘HELP’ letters, from hair stylists and estheticians who’ve suddenly found themselves owning a salon, with not a clue about [...]
Read moreIt's about Getting ATTENTION!
I am often approached by business people for advice on their marketing strategies. I rarely accept these approaches, primarily because a) most people in business aren’t willing to take the action – or series of actions – I prescribe for them, and then wonder why they never get any better results than they’ve always got, and [...]
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