Tag Archives: marketing strategy for a salon
How to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreNZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?
Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]
Read moreDaily Deal Websites, and African Tribes…What the?
Recently I have talked to a few salon owners in New Zealand and overseas who have done one of those ‘daily deal’ website offers (I believe there are about 80 of these websites in NZ alone now). These websites can be good for getting you customers fast and giving you a quick cash influx, but [...]
Read more“The Sex Food so Potent, Priests Were Forbidden to Eat It.”
Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything [...]
Read moreSalon Business Marketing 101: The Mistake of Linear or ‘Consecutive’ Marketing
Yesterday we took a call from a distressed Member, a salon who’s been with us for several months. “I ran two ads in a local magazine, and got zero response.” Among the dozens of calls and emails we get every week, from salon owners expressing delight and wonder at the results they’re achieving as a [...]
Read moreAt Last – the AFFORDABLE Inner Circle ‘Lite’ Program
Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days! Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their [...]
Read moreThe ONLY 3 Ways to Increase Sales
*Sigh*… another day, another stream of applications for a free 90-day Test Drive membership of the Inner Circle marketing & mentoring program, and… scattered here and there, the inevitable plea for help from a salon or spa owner who’s left it till they’re on the brink of bankruptcy before taking action. Many begin their application along these [...]
Read moreSo, You Want it ALL – NOW?? Interesting….
Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit. And the interesting part about these Application Surveys is the consistency of answers to the question “What [...]
Read more
