Tag Archives: marketing plan for a salon
Salon Business Marketing 101: The Mistake of Linear or ‘Consecutive’ Marketing
Yesterday we took a call from a distressed Member, a salon who’s been with us for several months. “I ran two ads in a local magazine, and got zero response.” Among the dozens of calls and emails we get every week, from salon owners expressing delight and wonder at the results they’re achieving as a [...]
Read more600 New Clients in 6 Months – Inner Circle member of the Week Donnah King
Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it 'looked like a sex shop' as she describes it. "Blacked out windows, purple everywhere... it was awful. The two remaining staff were sitting around doing nothing - because there were no customers coming in, not surprisingly - so [...]
Read moreHow far would you go to be successful?
Old joke: scientists have started using lawyers in lab experiments, instead of rats. They discovered there are some things that even rats won’t do. Lawyers and rats aside, what will you do, how far will you go, to give yourself a better chance of success? A couple of years ago, I flew half way around [...]
Read moreSo, You Want it ALL – NOW?? Interesting….
Every month, we get maybe 80 to a hundred applications from salon & spa owners all over the world seeking a 30 day ‘Test Drive’ of the Inner Circle program, including the now-famous Essential Salon Owner’s Marketing Toolkit. And the interesting part about these Application Surveys is the consistency of answers to the question "What [...]
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