Tag Archives: marketing
ANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!
We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]
Read moreNZ Salon Superstar, Terra Evans – The Membership Campaign that made $4000 in 1 Day!
If I said to you that every dollar you spent on marketing would give you $2 back, you would probably be very happy. Well Inner Circle member Terra Evans of Skin Deep Face and Body in the little seaside town of Browns Bay on Auckland’s North Shore recently launched her Mini Memberships program and made [...]
Read more48 hours To Get Your Christchurch Seminar Tickets!!!
If you are fed up being a slave to your business and paying your staff more than you pay yourself, then time is running out to get your tickets for the Christchurch ‘Road Trip’ Mini Seminar on Monday March 22nd at the Rydges Hotel. The GOOD news is that there are still 5 tickets left [...]
Read moreSalon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
Read moreTracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons
Inner Circle Member of the Week Tracey Maryska was skeptical when she joined the Inner Circle Premium program and got her Essential Salon owner’s Marketing Toolkit® in August 2008. “…but we have never looked back,” she writes this week as she tells the story of how she bought her first small salon business after having [...]
Read moreCould Apple have made a rare marketing blunder with the new iPad?
It’s not 24 hours since Apple CEO Steve Jobs launched the new iPad reading tablet, and already it’s the butt of jokes over the product name. The name of a product (or service, or company) should make it easy for prospective customers to instantly identify what it does, without having to think about it. The [...]
Read moreNZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau
This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau. Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since! Prior to being an Inner Circle member Lynda was your typical salon [...]
Read moreTop salon entrepreneurs sign up for elite new WSM Academy group
Right click and ‘save file as…’ to download the Academy explanation letter and registration form Successful Inner Circle members who’re now ready for more advanced ‘success training’ are rushing to sign up for our brand-new Academy business excellence group for 2010, drawn by the oppportunity to rub shoulders with not only their fellow salon owners [...]
Read moreSalon Marketing Superstars – Inner Circle member of the week Marnie Kallmeyer
“How I came back from the brink of bankruptcy and turned my failing beauty business into a sales powerhouse – in less than a year.” The very best part of my job is knowing – with more and more proof every day – that our salon marketing tools and systems are at least partly, and [...]
Read moreEmail or Hard Copy? Salon owners have questions, we’ve got answers….
It’s no surprise to me when Inner Circle members like Tegan Messineo of Body Firming & Beauty in Bunbury, Western Australia (who only got her Toolkit in December 2008) tell me they’ve literally doubled their businesses. Tegan is a prime example of entrepreneurial thought AND action, one who doesn’t merely join the Inner Circle program, [...]
Read moreDo You Insist The World is Flat?
If you own your own business, this is for you. Every so often, we get a complaint from a Member, like this one: “We have purchased all of your marketing material about one month and a half ago. We are NOT HAPPY….(I just wanted to) let you know of my disappointment with the marketing so far…” These do [...]
Read moreSimple Salon Marketing = New Car
Maria Mazis is proudly driving to and from her Adelaide salon Skintelligence in a brand new $60,000 VW — thanks to the extra money she’s making from the tools and strategies in the Essential Salon Owner’s Marketing Toolkit® Maria was one of our Inner Circle members who brainstormed with other South Australian members at Monday’s [...]
Read moreSalon Marketing Increases Sales by 25% in One Month
Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also help other members to grow their own businesses. As the old adage goes, [...]
Read moreSalon & Spa Marketing – Pricing & Lessons from Picasso
Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone. [...]
Read moreSalon Superstars – Inner Circle Member of the Week: Linda Gordon
The salon ad campaign that brought in 56 new clients in 5 days: “We placed the ad in the New Zealand Herald and Aucklander on Thursday and again in the Herald on Sunday. The total cost for the 3 ads was $1760, and by Monday afternoon we had 56 bookings…and the phone is still ringing!” [...]
Read moreWe get (lots of) mail…
Does ‘our’ kind of marketing work? Just a couple of the many emails we receive each week from IC members all over the world…these from New Zealand members to our NZ franchisee Chris and Rachael D’Aguiar-Sanders: From Lorraine Burke, of Loaf in Christchurch: Just listened to your recent CD no 28 which has fired me [...]
Read moreMajor Salon Marketing Crime – being too TIMID
There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]
Read moreA Salon Owner’s Story – One Decision CAN Make All the Difference
Lisa Gray of Beauty Naturally in Sandgate, Qld, shares the strategies that saved her business from extinction – and put money in her purse for the first time in years. (Play the interview recording below and listen in as Lisa describes how her business has taken off.) By the beginning of 2008, Lisa Gray was [...]
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