Hair Salon Marketing | Worldwide Salon Marketing

Exclusive: NZ Salon Profit Secrets Seminar Key Note Speakers Confirmed!

A ‘Five Star’ line up of International speakers has been finalised for the Auckland Salon Profit Secrets seminar on September 6th 2010 at the Hilton Auckland, and is gearing up to be the most exciting and informative salon owner specific seminar in New Zealand EVER! If you have ever wanted to hear a man who was recently [...]

ANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!

We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]

The Time I Got A Parking Ticket For ‘Failing To Display A Sufficiently Satisfied Stomach!’

One of the first things you learn as an Inner Circle Member is that your marketing has got to get the attention of the customers you are trying to attract. Normally that is done with a compelling headline that evokes some sort of emotion and entices the customer to read on, see what’s on offer, [...]

Salon Marketing: How to Get ‘Lost’ Customers Back

I’ve written about this several times before, but it’s worth re-tracing particularly because of the large number of salon marketing ‘newbies’ who’ve recently joined the Inner Circle Lite program. For their minimal weekly subscription, Lite members are not entitled to individual coaching, even individual answers to questions, however when there are enough questions on a [...]

The Sham Wow Guy – and Lessons for Your Salon Business

On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, [...]

Tracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons

Inner Circle Member of the Week Tracey Maryska was skeptical when she joined the Inner Circle Premium program and got her Essential Salon owner’s Marketing Toolkit® in August 2008. “…but we have never looked back,” she writes this week as she tells the story of how she bought her first small salon business after having [...]

Salon & Spa Marketing Seminars in New Zealand

Attention New Zealand salons: The invitations haven’t even gone out yet but the 2010 Salon Road Trip Mini Seminars are selling fast. The first seminar in Takapuna, Auckland on Feb 15 is almost half sold, so be quick to ensure you don’t miss out on vital information that your competitor down the road could be [...]

The Salon Business – it’s not ALL about making money

I absolutely LOVE doing deals and creating value. Value = making money. After all, there’s zero point to being in business and making no profit. And I’ll happily admit that financially, this business has been very lucrative. I often wake early, and lie there for a few minutes, thinking about business and all the wonderful [...]

Does this happen in YOUR salon???

Yesterday I did some free research for you, ‘mystery shopping’ a local salon business touted as one of my town’s most up-market, stylish salons. And the news is: It failed my report card. I won’t name the salon, but if its owner is reading this, she’ll recognize herself. This salon is one of three owned [...]

At Last – the AFFORDABLE Inner Circle ‘Lite’ Program

Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days! Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their [...]

A Salon Owner’s Story – and How You Can Copy It…

Here is why YOU should move heaven and earth, crawl over broken glass to attend the Salon Owner Road to Riches Seminar in Melbourne, Sydney or the Gold Coast this year… In 1937, Napoleon Hill wrote one of the earliest ‘success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and [...]

How Often Should You Contact Your Clients?

During this week’s tele-seminar with Worldwide Salon Marketing Inner Circle members and salon marketing stars Tracey Orr, Anne Holleley and Rebecca Skehan, one attendee piped up with this very relevant question: can you contact clients TOO often? I have a rather simplistic approach to this, one that sounds brutal – and frankly, most salon owners [...]