Direct Response Marketing | Worldwide Salon Marketing

Exclusive: NZ Salon Profit Secrets Seminar Key Note Speakers Confirmed!

A ‘Five Star’ line up of International speakers has been finalised for the Auckland Salon Profit Secrets seminar on September 6th 2010 at the Hilton Auckland, and is gearing up to be the most exciting and informative salon owner specific seminar in New Zealand EVER! If you have ever wanted to hear a man who was recently [...]

ANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!

We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]

NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau

This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau. Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since! Prior to being an Inner Circle member Lynda was your typical salon [...]

Why it’s DUMB to blame the media when your marketing doesn’t work.

Many times every week, we interview prospective Inner Circle members about why they should be accepted into the program, get their very own Essential Salon Owner’s Marketing Toolkit® And almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: [...]

BREAKING NEWS – One More New Zealand Salon Seminar Confirmed For 2009

Were you gutted that you missed out on one of our four Salon ‘Road to Riches’ Seminars in 2009? Do you feel like you have missed out on tonnes of vital information to turn YOUR Salon into a profit generating machine? Never fear, you have ONE more opportunity to change your life around and start [...]

Email or Hard Copy? Salon owners have questions, we’ve got answers….

It’s no surprise to me when Inner Circle members like Tegan Messineo of Body Firming & Beauty in Bunbury, Western Australia (who only got her Toolkit in December 2008) tell me they’ve literally doubled their businesses. Tegan is a prime example of entrepreneurial thought AND action, one who doesn’t merely join the Inner Circle program, [...]

Salon Marketing Increases Sales by 25% in One Month

Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also help other members to grow their own businesses. As the old adage goes, [...]

Right Message, to the Right Market, at the Right Time

So America has a new president - a classic case of the right message, delivered to the right market, at the right time. Clearly, something I failed to do at a seminar I gave for medspa doctors in San Diego last week. So at Los Angeles airport on the way home last Friday, I picked [...]

What 99% of Salon and Spa Owners DON’T Get….

Direct Response Marketing 101 for Salons & Spas: Tell the WHOLE story. I’m writing this in Wellington, New Zealand, a brief stop-over to see my son Michael and his wife Gemma on my way to California for the Your Beauty Network weekend business retreat in Carlsbad. To be honest, it’s just an excuse to break [...]

The email that brought in $15,606 in 7 days

IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot… People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media [...]

Direct Response Marketing 101

Confused by what’s marketing, and what isn’t? People tend to make things more complicated than they really are, so I feel it’s time for a refresher course on the absolute basics of direct response marketing for salons and spas. First of all, what IS marketing? It’s not just advertising, or direct mail, or Public Relations, [...]