Tag Archives: dealing with competition
How Strong is Your Salon’s Guarantee?…
If there’s one thing that is drilled into us Inner Circle members from the word go, it’s the importance of using a guarantee in our marketing. And even though inner circle members refused to buy into the whole ‘recession hype’ there is no doubt that a lot of people did, and as a result people [...]
Read moreWhen your competition copies you…
Do you find it annoying when a competing salon sees how successful you are, and simply copies your advertising for themselves? Yep, there it is, virtually a direct copy of the ad you ran only last week. Well, get over it. Pay it no more attention. In fact, you should be celebrating it. Because what [...]
Read moreWhat to do when your competition COPIES you…
We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it. For most Members, this is rarely a big problem, mainly because the salon ‘swiping’ the ideas in our Member’s advertising hardly ever ‘gets it’, and invariably makes a [...]
Read moreHow Would YOU Handle This?
Inner Circle members are constantly emailing us asking for advice – and of course, we give it, freely. Here’s one from a Sydney member, with a challenge that’ll strike a chord with thousands of salon owners all over the world. Read this and think, ‘what would I do?’ Hi Greg,I have a pressing problem and [...]
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