Business Lessons | Worldwide Salon Marketing

New WSM Academy Salon Business Excellence Group

I’m an avid watcher of The Apprentice – with morbid fascination at the ruthless backstabbing by the contestants, and as a student looking through the window the show gives into the thinking of great business brains like Trump (in the US), Sir Alan Sugar (in the UK) and now Mark Bouris of Wizard Home Loans [...]

Business Lessons from ‘The Body’

It amused me to read how businesswoman Elle MacPherson has put noses out of joint at a major business magazine. She features on the cover of this week’s issue of Business Review Weekly in a story about her $120million empire. But the really interesting thing is the idiotic spin the magazine used in its press [...]

“It’s not the years in your life that count. It’s the life in your years”

54-year old legs and arms tussling with my first marlin, 40 miles out in half a mile of water off Rottnest Island, Western Australia My 400 pound marlin shortly before coming to the boat…ever so briefly. Deckhand, friend and marlin fishing guru Marty Goldsworthy gives me a pat on the back…for not losing the fish, a mistake [...]

NEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”

Gosh. Really? I had to laugh when I saw the story on television this week. For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]

Why salon owners get such lousy results from their marketing..

Couple of ads sent in by Inner Circle members this week got me thinking about why so many salon owners whine and complain about the lousy results they typically get from their advertising efforts… I use the word ‘efforts’ advisedly. It’s clear to me that most owners of beauty businesses put almost zero ‘effort’ into [...]

Priceless Gift for Inner Circle Members

The E-Myth – and Why We’re Giving Away Hundreds of Audio Books For most of our Inner Circle members, joining the world’s biggest salon marketing & mentoring program is their first serious attempt at educating themselves about how successful businesses work. But it’s only the beginning. I read maybe 30 business books a year, subscribe [...]

Your Salon and the ‘Gruen Transfer’ Effect

There’s an immensely-popular new TV panel show on ABC (Australia) – and online at http://www.abc.net.au/tv/gruentransfer/theshow.htm – which every business owner should be watching. It’s called The Gruen Transfer, named after Victor Gruen, an Austrian architect who designed the very first shopping malls, in America in the 1950s. ‘The Gruen Transfer’ refers to the effect that [...]

What use is your website if it doesn’t get you CUSTOMERS???

In another life, when I was Executive Producer of Television News, I was rudely dismissive of anything to do with computers. So much so that while the rest of the civilised world was rapidly adopting new technology to make working easier, I point-blank refused to give up my noisy old manual typewriter. As for the [...]