Tag Archives: beauty salon marketing

Exclusive: NZ Salon Profit Secrets Seminar Key Note Speakers Confirmed!

A ‘Five Star’ line up of International speakers has been finalised for the Auckland Salon Profit Secrets seminar on September 6th 2010 at the Hilton Auckland, and is gearing up to be the most exciting and informative salon owner specific seminar in New Zealand EVER!    If you have ever wanted to hear a man who was recently [...]

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ANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!

ANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!

We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]

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The Time I Got A Parking Ticket For ‘Failing To Display A Sufficiently Satisfied Stomach!’

The Time I Got A Parking Ticket For ‘Failing To Display A Sufficiently Satisfied Stomach!’

One of the first things you learn as an Inner Circle Member is that your marketing has got to get the attention of the customers you are trying to attract.  Normally that is done with a compelling headline that evokes some sort of emotion and entices the customer to read on, see what’s on offer, [...]

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NZ Salon Superstar, Terra Evans – The Membership Campaign that made $4000 in 1 Day!

NZ Salon Superstar, Terra Evans – The Membership Campaign that made $4000 in 1 Day!

If I said to you that every dollar you spent on marketing would give you $2 back, you would probably be very happy.  Well Inner Circle member Terra Evans of Skin Deep Face and Body in the little seaside town of Browns Bay on Auckland’s North Shore recently launched her Mini Memberships program and made [...]

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Salon Marketing: How to Get ‘Lost’ Customers Back

Salon Marketing: How to Get ‘Lost’ Customers Back

I’ve written about this several times before, but it’s worth re-tracing particularly because of the large number of salon marketing ‘newbies’ who’ve recently joined the Inner Circle Lite program. For their minimal weekly subscription, Lite members are not entitled to individual coaching, even individual answers to questions, however when there are enough questions on a [...]

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The Sham Wow Guy – and Lessons for Your Salon Business

The Sham Wow Guy – and Lessons for Your Salon Business

On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that “oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place.  I thought you’d like to take a look, [...]

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Tracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons

Tracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons

Inner Circle Member of the Week Tracey Maryska was skeptical when she joined the Inner Circle Premium program and got her Essential Salon owner’s Marketing Toolkit® in August 2008. “…but we have never looked back,” she writes this week as she tells the story of how she bought her first small salon business after having [...]

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Salon & Spa Marketing Seminars in New Zealand

Attention New Zealand salons: The invitations haven’t even gone out yet but the 2010 Salon Road Trip Mini Seminars are selling fast.  The first seminar in Takapuna, Auckland on Feb 15 is almost half sold, so be quick to ensure you don’t miss out on vital information that your competitor down the road could be [...]

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NZ Salon Superstar of the Week – Bedelia Shepherd of Nelson Beauty Therapy DOUBLES her salon’s turnover just one month after joining the Inner Circle Program!

NZ Salon Superstar of the Week – Bedelia Shepherd of Nelson Beauty Therapy DOUBLES her salon’s turnover just one month after joining the Inner Circle Program!

“Thank you for your support leading up to Christmas, we have been blown away with our results. We have more than doubled our last Dec turnover and the vouchers sales bought in just under $18000.” It’s amazing the amount of times I hear salons owners say “my accountant has advised me not to join the [...]

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New Zealand ‘Salon Road Trip’ SEMINARS Announced for 2010

In 2010 Worldwide Salon Marketing New Zealand is coming to a town near YOU!  That’s right, we are pleased to announce the first 3 Salon Road Trip Mini Seminars in Auckland, Palmerston North and Tauranga.   Seminars venues in the South Island will announced early in 2010. Have you made yourself the promise that 2010 is [...]

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At Last – the AFFORDABLE Inner Circle ‘Lite’ Program

At Last – the AFFORDABLE Inner Circle ‘Lite’ Program

Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days! Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their [...]

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Salon Marketing Superstars – NZ Inner Circle Member of the Week Tracy Power

Salon Marketing Superstars – NZ Inner Circle Member of the Week Tracy Power

If there is one thing that salon owners are guilty of it’s not rewarding our existing clients enough!  You know, those clients who have been coming to us for years if not decades, spending all their hard earned cash to make themselves look and feel amazing!  We just assume that they would never betray us [...]

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BREAKING NEWS – One More New Zealand Salon Seminar Confirmed For 2009

BREAKING NEWS – One More New Zealand Salon Seminar Confirmed For 2009

Were you gutted that you missed out on one of our four Salon ‘Road to Riches’ Seminars in 2009?  Do you feel like you have missed out on tonnes of vital information to turn YOUR Salon into a profit generating machine?  Never fear, you have ONE more opportunity to change your life around and start [...]

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Salon Marketing for Dummies: Audio Interview

Salon Marketing for Dummies: Audio Interview

It’s been an interesting week. A quick trip to Melbourne with Michelle’s family (including 18 month old nephew Tom) so the girls could shop in some of that city’s excellent boutiques, but fortunately Tom’s dad Michael and I were able to excuse ourselves and attend a football final at the famous Melbourne Cricket Ground. What [...]

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Email or Hard Copy? Salon owners have questions, we’ve got answers….

Email or Hard Copy? Salon owners have questions, we’ve got answers….

It’s no surprise to me when Inner Circle members like Tegan Messineo of Body Firming & Beauty in Bunbury, Western Australia (who only got her Toolkit in December 2008) tell me they’ve literally doubled their businesses. Tegan is a prime example of entrepreneurial thought AND action, one who doesn’t merely join the Inner Circle program, [...]

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“Thank you so much for the program – I’m having so much Fun!” Inner Circle Member of the Week, Gail Smith

“Thank you so much for the program – I’m having so much Fun!” Inner Circle Member of the Week, Gail Smith

“I just had to write and tell you how we have improved over the last 3 months. We have done a lot of your salon marketing and have built the salon from zero to taking up to $30,000 per month.  After going to the conference in Brisbane I went back and told myself I could [...]

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Simple Salon Marketing = New Car

Maria Mazis is proudly driving to and from her Adelaide salon Skintelligence in a brand new $60,000 VW — thanks to the extra money she’s making from the tools and strategies in the Essential Salon Owner’s Marketing Toolkit® Maria was one of our Inner Circle members who brainstormed with other South Australian members at Monday’s [...]

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Salon & Spa Marketing – Pricing & Lessons from Picasso

Salon & Spa Marketing – Pricing & Lessons from Picasso

Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone. [...]

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