Worldwide Salon Marketing

NZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?

Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]

Daily Deal Websites, and African Tribes…What the?

Recently I have talked to a few salon owners in New Zealand and overseas who have done one of those ‘daily deal’ website offers (I believe there are about 80 of these websites in NZ alone now). These websites can be good for getting you customers fast and giving you a quick cash influx, but [...]

Some More Dumb Advice from an Advertising Rep!

Christmas is undoubtedly the time of year where BIG profits can be made in the salon. It’s also the time of year the phone starts ringing red hot with advertising reps wanting to sell you all sorts of different advertising space from radio to newspaper. The key thing is to choose your advertising media carefully [...]

Salon Superstar, Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”

I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in. Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive [...]

ANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!

We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]

Salon Advertising – is this the world’s WORST ad?

If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]

“The Sex Food so Potent, Priests Were Forbidden to Eat It.”

Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything [...]

NZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau

This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau. Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since! Prior to being an Inner Circle member Lynda was your typical salon [...]

Salon Superstar of the Week – Lucyanne Tipoki of Xpertise Hairdressers, Kaikohe, NZ

The Promotion that brought in $2,200 in 3 days for Xpertise Hairdressers in Kaikohe. Every week I have dozens of phone calls from salon owners asking about our Inner Circle program and more often than not I hear that old chestnut…”but I am in the wrong area of town, it won’t work for me, there’s not [...]

At last, a florist that knows how to market to men

Much advertising is weak, timid, me-too stuff with barely the strength to pull the skin off my Aunt Maude’s custard. Too many businesses trying to be all things to all people, never realising that there are riches in niches. Marketing to a niche also allows (promotes) more boldness, less timidity, therefore more visibility. Take this [...]

Salon Marketing Superstars – Hayleigh McKnight doubles her sales in one year

The sheer frequency of reports from Inner Circle member salons detailing spectacular results is coming in so fast it’s hard to keep up with them. Hayleigh McKnight of H’s Place in Melton, Victoria, joined the program and got her Essential Salon Owner’s Marketing Toolkit® only in August last year. The salon has apparently become so [...]