Advertising Ideas | Worldwide Salon Marketing

Hidden Gems of The Members-Only Website!

If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]

Announcing NZ Salon Owner ‘Coffee Group’ Starter Class!

Worldwide Salon Marketing NZ and The Salon Staff Coach have teamed up and are excited to announce the start of a new mini series of ‘Coffee Group’ Starter Classes for salon owners. This is your chance to get up close and pick the brains of 2 NZ salon marketing and staff coaching experts. The first [...]

BREAKING NEWS – One More New Zealand Salon Seminar Confirmed For 2009

Were you gutted that you missed out on one of our four Salon ‘Road to Riches’ Seminars in 2009? Do you feel like you have missed out on tonnes of vital information to turn YOUR Salon into a profit generating machine? Never fear, you have ONE more opportunity to change your life around and start [...]

Even Bad News can be Good News

Perception IS reality. No matter that President Obama says there’s ‘no cause for alarm’ over the swine flu sweeping the world. People are alarmed, and that means you need to be concerned – not necessarily for your own personal health, or that of your staff and family, but certainly for the health of your business. [...]

How do YOU Compare with This Salon Owner??

History is a great teacher. In 1944, General Eisenhower assembled the greatest invasion force in history to storm the beaches at Normandy. Eisenhower knew that anything less than MASSIVE, overwhelming force, and the Allied attempt to drive the Nazis out of Europe would fail. It remains a source of mystery to me why so many [...]

NEWS FLASH: “Amazing discovery: expert reveals discounting doesn’t work any more; value-adding the way forward for retailers in the recession.”

Gosh. Really? I had to laugh when I saw the story on television this week. For years I’ve been beating our Members around the ears about how discounting is ‘evil’, and showing them how to boost the value of their products and services with low-cost or no-cost add-ons that give the customer a perception of increased [...]

What to do when your competition COPIES you…

We’ve often had Members ask what to do when a nearby salon sees the marketing churned out by one of ‘our’ salons – and attempts to copy it. For most Members, this is rarely a big problem, mainly because the salon ‘swiping’ the ideas in our Member’s advertising hardly ever ‘gets it’, and invariably makes a [...]

What 99% of Salon and Spa Owners DON’T Get….

Direct Response Marketing 101 for Salons & Spas: Tell the WHOLE story. I’m writing this in Wellington, New Zealand, a brief stop-over to see my son Michael and his wife Gemma on my way to California for the Your Beauty Network weekend business retreat in Carlsbad. To be honest, it’s just an excuse to break [...]

Using the Rich and Famous to Get Results

Last month I wrote about keeping your ears and eyes open for ‘current affairs’ opportunities to market your salon business – advertising genius Robert Collier’s principle of “entering the conversation that’s already going on in your customers’ heads”. It’s gratifying to know that at least SOME salon owners are listening to this, better that some [...]

The Ignorant Leading the Blind

I sympathise with owners of the average, suburban beauty and hair salon. With little else to go by, they look to the ‘big end of town’ – the product suppliers and industry associations – for the lead in marketing material and strategies to bring clients in the door. And it’s likely that many salon owners [...]