Tag Archives: advertising
Hidden Gems of The Members-Only Website!
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
Read moreExclusive News – Worldwide Salon Marketing Set To Launch Salon Finder iPhone App in Australia!
How cool would it be if your clients and prospects had a free app on their phone that would allow you to promote special offers to them, as often as you like, for FREE!! (And it comes up on their phone screen with one of those little red number icons as soon as you do [...]
Read moreWhat are YOU doing to earn the consumers Trust?
Consumer confidence is a fragile and delicate item. It takes month and years to build up, through long sequences of events where the client and the salon share experiences. In an instant, it can be smashed into a million pieces, and for some clients, there is no going back to the salon. Consumers are now [...]
Read moreHow to make your Marketing an investment, not an expense!
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
Read moreINCREASE your clients average spend in your salon – before Christmas is over!
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
Read moreNon Verbal Cues that STOP your sales!
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
Read moreReverse Engineering – How to make sure that your clients ALWAYS come back!
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
Read moreIf someone brings a knife to a gunfight, they are very badly prepared for something.
There is a right time, a right place for all that we do in life. Some find it quicker than others, and some have it standing right there in front of their face pleading with them to make the first step. The right tools for the job make it that much easier and more enjoyable, [...]
Read moreWho is the is the Mystery Guest for Salon and Spa Bootcamps?
What special guest could have caused this much commotion? With the 2011 Salon and Spa Superstar Bootcamp being only days away for Melbourne, and a matter of weeks for Sydney, Brisbane and Perth, it can be revealed who the mystery special guest is. The person in question has been a motivational speaker and author who [...]
Read moreNZ Salon Owner Coffee Group Session – Are Daily Deal Websites Destroying Our Industry?
Are daily deal websites destroying our industry and driving the price of our services down, or are they giving us an opportunity to reach a larger audience of potential clients to convert in to ‘long term’ customers ? That was the big question up for discussion at our first ‘sell out’ NZ Salon Owner coffee [...]
Read moreDaily Deal Websites, and African Tribes…What the?
Recently I have talked to a few salon owners in New Zealand and overseas who have done one of those ‘daily deal’ website offers (I believe there are about 80 of these websites in NZ alone now). These websites can be good for getting you customers fast and giving you a quick cash influx, but [...]
Read moreSome More Dumb Advice from an Advertising Rep!
Christmas is undoubtedly the time of year where BIG profits can be made in the salon. It’s also the time of year the phone starts ringing red hot with advertising reps wanting to sell you all sorts of different advertising space from radio to newspaper. The key thing is to choose your advertising media carefully [...]
Read moreSalon Superstar, Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”
I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in. Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive [...]
Read moreANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!
We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]
Read moreSalon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
Read more
