Tag Archives: advertising
ANNOUNCING: NZ ‘Salon Profit’ Seminar, Greg Milner is coming to New Zealand!
We are so excited to announce that for the first time in almost 3 years, Worldwide Salon Marketing CEO Greg Milner is coming to New Zealand to present a phenomenally powerful presentation, never before seen in New Zealand. Join us for a day of inspiration and motivation as we talk about the things that REALLY [...]
Read moreSalon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
Read more“The Sex Food so Potent, Priests Were Forbidden to Eat It.”
Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now. The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything [...]
Read moreNZ Salon Superstar of the Week – Lynda Moodley of Lynnel’s Hair Studio, Manukau
This week I got a very excited phone call from one of our Inner Circle members, Lynda Moodley of Lynnel’s Hair Studio in Manukau. Lynda placed an advertorial in her local Manukau Courier and the phone has been ringing red hot ever since! Prior to being an Inner Circle member Lynda was your typical salon [...]
Read moreSalon Superstar of the Week – Lucyanne Tipoki of Xpertise Hairdressers, Kaikohe, NZ
The Promotion that brought in $2,200 in 3 days for Xpertise Hairdressers in Kaikohe. Every week I have dozens of phone calls from salon owners asking about our Inner Circle program and more often than not I hear that old chestnut…”but I am in the wrong area of town, it won’t work for me, there’s not [...]
Read moreAt last, a florist that knows how to market to men
Much advertising is weak, timid, me-too stuff with barely the strength to pull the skin off my Aunt Maude’s custard. Too many businesses trying to be all things to all people, never realising that there are riches in niches. Marketing to a niche also allows (promotes) more boldness, less timidity, therefore more visibility. Take this [...]
Read moreSalon Marketing Superstars – Hayleigh McKnight doubles her sales in one year
The sheer frequency of reports from Inner Circle member salons detailing spectacular results is coming in so fast it’s hard to keep up with them. Hayleigh McKnight of H’s Place in Melton, Victoria, joined the program and got her Essential Salon Owner’s Marketing Toolkit® only in August last year. The salon has apparently become so [...]
Read moreNiche Marketing for Salons & Spas – and a Warning: This Article May Offend Some People
I’ve hesitated about writing this article for more than a week now. I don’t shock easily, but a conversation I had with a new Inner Circle member last week left me gob-smacked, delighted and laughing out loud all at the same time. That conversation is directly related to one of the key marketing strategies I [...]
Read moreDo You Insist The World is Flat?
If you own your own business, this is for you. Every so often, we get a complaint from a Member, like this one: “We have purchased all of your marketing material about one month and a half ago. We are NOT HAPPY….(I just wanted to) let you know of my disappointment with the marketing so far…” These do [...]
Read moreSalon Superstars – Inner Circle Member of the Week, Susan Vincent – USA
If more so-called ‘business leaders’ took some lessons from fleet-footed business owners at the small end of town, like Inner Circle member Susan Vincent of Body & Soul Day Spa in Staunton, Virginia, the US might not be wallowing in its own economic misery. Unlike the CEOs of big, fat companies bailed out by the [...]
Read moreSalon Owners Fall for the Myth of Repetitive Advertising
Here’s a common nonsense spread by the likes of Yellow Pages and newspaper ad sales reps: “You have to run your ad at least 6 times to know if it’s going to work.” Ah, if only I had a buck for every salon owner who’s been fooled by that old chestnut. It’s a good ploy [...]
Read moreEmotion beats Logic every time….the world’s best ad.
I wear myself out trying to teach salon & spa owners that customers buy based on emotion. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the [...]
Read moreCan I really make $50,000 from just one ad?
with Peter Butler, author, “Salon & Spa Yellow Pages Secrets” Can I really make $50,000 from just one ad? Yes and no – and here’s the kicker. Do you really want to? Just because you see numbers below, don’t have an “amego” moment on me. That’s an “and my eyes glaze over” moment. The evidence [...]
Read moreDon’t Let Other Businesses Sabotage Your Own – a Cautionary Tale
Yet more evidence, if any were needed, that the publishers of magazines are more interested in how advertising looks than how effective it is for the people who pay their bills – the advertisers. Inner Circle member Marnie Kallmeyer of Beauty Image reports this week the frustrating experience of paying up-front for a full page [...]
Read moreThe Mortal Danger for Franchised Salons & Spas
A glowing testimonial from one of our freshly-minted New Zealand members this week made me laugh out loud, but under that laugh were some warning bells. It came via our New Zealand franchisee Chris D’Aguiar-Sanders, from a salon owner who, for reasons which will become clear, doesn’t want to be identified – yet. If you [...]
Read moreMajor Salon Marketing Crime – being too TIMID
There’s a couple of Big Mistakes almost all businesses make; being too timid, and its closely related cousin, being boring. Most beauty industry marketing falls into one or both of these categories. And that’s because most owners of salons like to be seen as ‘nice’ people, who by their very nature don’t want to do [...]
Read moreSalon Marketing 101 – Back to Basics
By the time you read this, my new wife Michelle (we got married on Saturday) and I will be sunning ourselves by the pool of our villa in Bali, hopefully with some kind of umbrella drink close by. But while we’re goofing off, that’s no reason for you to do the same. So while I’m away, [...]
Read moreHow do YOU Compare with This Salon Owner??
History is a great teacher. In 1944, General Eisenhower assembled the greatest invasion force in history to storm the beaches at Normandy. Eisenhower knew that anything less than MASSIVE, overwhelming force, and the Allied attempt to drive the Nazis out of Europe would fail. It remains a source of mystery to me why so many [...]
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