Salon Superstar of the Week – Inner Circle member Rebecca Skehan’s BRILLIANT Christmas

by Greg Milner on Monday, January 4th, 2010 at 12:30 pm

Inner Circle member Rebecca Skehan of Gaia Hair in Queensland - a bumper Christmas thanks to a concentrated and PLANNED marketing effort...

“…up nearly double from Christmas ’08 to this Christmas!”

Rebecca Skehan joined the Inner Circle salon marketing & mentoring program – and got her marketing Toolkit – weeks before she even opened the doors to her new salon Gaia Hair back in 2007. She is a classic case of turning Massive Action into money in the cash register. Her salon business has never looked back.

“For the first time ever I got myself seriously organized for Christmas Marketing early this year! Yay! (Normally due to busy home life it is done at last minute, but now I have Kym as my personal assistant in the office I am more organised!)

The new year has brought with it some fresh challenges (mainly staff!), so I’m head down bum up so to speak, managing these issues now…”

That said, I looked strategically at what we needed for this time of year – one being our client average over $100, secondly our overall figures up over $45k, thirdly re-bookings to carry us through the ‘quieter’ Jan and Feb months. I then did marketing to target these three areas…

Re-booking has gone up massively too. It has been sitting on about 80%, and one week during the Christmas period it was up at a rediculous 94%!! Brilliant figures!!

“We put a number of campaigns in place, and they have been seriously successful. Our figures for December this year are nearly double what we did in ’08!

We have an extra staff member and apprentice, but even (taking that into account) it’s a huge improvement.

Well done Rebecca. For other IC members, it should serve as inspiration and motivation.

For those salons who have yet to join the Inner Circle program – how long will you continue to put up with lackluster results, how long will you continue doing it the way you’ve always done it, how long will you continue to be dissatisfied with barely ‘getting by’?

You CAN get the same results as Rebecca, or better, simply by having the tools she has, and using them – including the guidance you get from monthly coaching sessions on the phone with our expert and experienced Worldwide Salon Marketing coaches.

Apply here to see if you qualify for a 30-day Money Back Guaranteed Test Drive of the entire Inner Circle system, including the world-famous Essential Salon Owner’s Marketing Toolkit®

A post by Greg Milner

The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach.

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