We Get Mail
by Greg Milner on Tuesday, July 29th, 2008 at 7:33 pm
Congratulations to Inner Circle members Niki and Jane from Talking Beauty in Melbourne, Victoria, and Robyne Squires and Bellabroayre Day Spa in Mundingburra, Queensland for some super marketing efforts that brought instant results.
Niki and Jane only joined the Inner Circle program three weeks ago at our Melbourne conference, and they’re already swamped with new customers.
“Well the letters (the Hollywood Woman sales letter from the Toolkit) were finally sent out last night. This morning the phone has been ringing off the hook!!! I’ve had clients who have been coming here for 3 to 4 years and have never called up to book!!! We have already booked in 13 packages since 10am its now almost 3!!! Just thought we’d let you know…”
And from Robyne Squires in Queensland:
“Just had to share this with you, came in this morning and Sarah only had 1 client!!! So I tweaked the current beauty offer to incorporate nails, I sent 271 text messages at 10.15am (today Wednesday) – well, the phone started ringing before all the texts had gone out, I answered the phone and while on the phone had a client run in and say ‘I just got a text I’ll have one of whatever it is!’, handing me $70. I had 5 calls and bookings in the first 15mins, and another 20 calls in the next 2 hours, booking 15 for nails, 2 for the facial special as they already had nails, and 1 to call me back, plus 2 I have been playing phone tag with.
What was interesting, 2 of the 1st 5 that booked had text/emailed their friend (who are not clients) and told them of the offer.. of course they booked ..now I have 2 new clients. UNBELIEVEABLE! Thanks, Robyne.”
Actually, not all that unbelievable Robyne. Same story every time: If you put the right message, out to the right market, at the right time, it’s pretty much a foolproof formula for success.
Sure does help though, to have all those marketing messages already done for you, in the Inner Circle toolkit.
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. |
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