From $260,000 to $430,000 – inside 18 months!

by Greg Milner on Monday, June 2nd, 2008 at 12:04 am

Click on the ‘play’ button below to listen in on this extract from an interview with very successful salon owners Andrew and Angeline Griggs.

PLUS, for Inner Circle Members only: the actual ad used to generate 149 new clients worth an average of $3,400 each per year….(that’s over $500,000, to save you doing the sums)…

A famous American football coach – whose name I now forget – once defined confidence as being able to make a decision when you’re only 80% sure.

‘If you have to be 100% sure, that’s just procrastination’.

Which is to say, if you have to be 100% sure before you make any decision, you’re never going to make a decision, because you’re never (in business) going to be 100% sure. That’s both the joy, and the frustration of business – its uncertainty.

But you CAN reduce the risk to a manageable level, given the right education, guidance, and the right tools.

Angeline & Andrew Griggs of Nails & Beauty with Attitude in tropical Cairns, Queensland. A 59% increase in sales.

This week I had the pleasure of interviewing Inner Circle member Andrew and Angeline Griggs of Nails & Beauty with Attitude in Cairns, Queensland. When Angeline and Andrew were introduced to Worldwide Salon Marketing at the Road to Riches Super Conference in August 2006, they were on the verge of selling up. Things were grim, the tax man was after them, their business had reached a plateau, Angeline was buried ‘in’ the business.

But it’s amazing how things can turn on a dime. They were desperate to change their lives. They did something most salon & spa owners struggle to do…they

Made a Decision

Just over a year after that fateful day, Angeline walked out of her salon a ‘free’ woman – completely ‘off the tools’ for the first time. The following month, sales jumped by $20,000. Their sales are up by 59% overall. In the following 7-minute extract from an hour-long interview, you can literally hear the joy and relief in Angeline’s voice as she describes the incredible journey they’ve been on since that day at the conference in 2006.

Worth looking at:

www.mynailsandbeauty.com – if you want to see a website that does just about everything right, take a quick browse through Angeline and Andrew’s site. No stupid flash graphics, no frustrating, time-wasting videos, just straight, grab-you-by-the-throat direct response marketing.

a) A strong headline,

b) a gutsy guarantee,

c) testimonials,

d) an offer,

e) a lead-generating and name capture device,

f) and contact details - all on the front page, not hidden away behind a ridiculous obstacle course of navigation hurdles that bedevil most salon websites.

(Cute stuff: look under ‘employment’ and check out Andrew’s cracker of a guarantee for new staff!)

And if you want a website like this one, check out www.salonsuccesswebsite.com

More worth looking at…For INNER CIRCLE Members Only: Login Here.

PLUS: download the simple newspaper ad they run in the local paper every two months. As Andrew describes in the interview, this is the ad that has generated no fewer than 149 new clients in 12 months. According to Andrew, who keeps a VERY close eye on numbers, each client is worth an average of $3,400 in sales in a year…. so those 149 new clients are going to generate

$506,600 in a full year!

PLUS: Newsletter templates. Andrew has generously emailed three copies of their monthly newsletter. Download them in the Members Only ‘Sealed Section’, top right.

A post by Greg Milner

The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach.