Private Consulting
Complete the Expression of Interest Form below and Greg will contact you to discuss your need for specialized, private marketing and sales strategy planning.
Cheri Stevens and Paul Amaranti, partners in Focus Medical Cleaning Services - "...amazing response from a single letter Greg wrote for us..."
“…We sent a single letter Greg wrote, to just 100 medical centres, and instantly picked up no less than $40,000 in new business…”
When Cherie and Paul approached me in May 2009 and said “We need help!” it was a plea I’d heard many times from small and large business owners.
So I sat down with this lovely couple over a coffee one morning as they took me through all the trouble they were having getting prospective customers for their cleaning business to even take their calls, let alone sign up.
To me, with many years of marketing experience, the solution was simple. But to Cherie and Paul, at first it seemed like I was talking in Swahili.
“First,” I said, “you need to make a list – a carefully-selected list of your prospective customers, including their real names, physical addresses.
“That’s your target market. Then, you need to do some ‘sales thinking’, identifying what it is about your business that sets you apart from any of your competitors. You need to create a great offer, then craft a compelling message around that offer, put it in a letter, put the letter in an envelope, and mail it to them.”
But that was just the beginning. As I took them through a series of follow-up strategies about how to automatically gather more names and addresses, how to keep those prospects interested, and how to convert those interested prospects into not just customers, but raving advocates for their business, their eyes widened.
Page 1 of the multi-page sales letter I wrote for Cheri and Paul. Once you have a proven sales letter than pulls customers like crazy, it can go on making money for you for years and years to come.
Within a week, we had a well-crafted, tightly-written and hugely-appealing sales letter ready to go, and Cherie rolled her sleeves up and started making lists, printing, addressing envelopes, attaching stamps. Within three days of that letter going out to just a handful of their chosen targets, the phone started to ring.
“We are so thrilled with the response from the marketing letter designed by Greg. After many marketing campaigns in the past, nothing compares to the leads that were generated by Greg’s innovative and eye-catching letter.
If you want to grow your business quite dramatically, you should contact Greg now. You won’t be disappointed.”
Of course, a single letter is just part of the solution to the complex marketing challenge all businesses face. But I use this story as just one example of what can be done, and done quickly, to bring instant success to ANY business. I’ve done it for many, many businesses over the years.
If YOU want that kind of result for YOUR business, then I may take you on as a private consulting client, if I find the project interesting enough.
Many businesses, large and small, have approached me… in some cases, repeatedly… to advise them on marketing strategy, advertising campaigns, lead generation, online and offline sales, and the million other things that make up a comprehensive, coordinated approach to removing the ‘hard labor’ from marketing and turning it into a largely automated system.
And I’ve knocked them all back.
Mainly because I’ve been totally focused on developing and marketing our systems for generating bigger profits for salon & spa owners all over the world. Five years on, nearly 2,000 salon owners have passed through our flagship Inner Circle marketing & mentoring program, with nearly 400 currently enrolled and another 30 joining each month.
However…
It’s true that all work and no play makes Jack a very dull boy. That’s not the real issue though.
The danger of doing nothing but work in a single niche industry (the beauty industry) is the risk of getting stale. I have always taught the value of looking at what’s working in Industry A, and ‘adapting’ it to Industry B.
So, for the first time in 5 years, I am…going to accept a few consulting clients.
Probably no more than three.
If you want ME … here’s what to do:
Answer the questions in the form at the bottom of this page as completely as you can.
If the consulting project looks interesting enough, I’ll be in touch within a few days to discuss your project.
But a warning.
It never ceases to amaze me the number of business owners deluded into thinking that a single well-crafted ad or flyer is going to solve all their problems.
Their sales staff might be disinterested at best, deliberately sabotaging the business at worst. Their product quality appalling, their order fulfillment chaotic, their business processes in total disarray, their system of generating leads and closing sales a system in name only.
If that’s your business, please be aware that the world’s best advertising copywriter is not going to save your sorry…. backside.
That’s not what it’s all about. Success in business starts with the ‘Sales Thinking’ process…identifying your ideal Target Market, creating a compelling Message to that specific market, then using the Right Media to deliver that message.
Yes, it’s complicated. It requires work.
If it was simple and you could do it lying on the couch, everybody’d be drinking umbrella cocktails on a beach in the Bahamas.
But if you want some brutal reality, and the precise steps to take to turn your business – ANY business – into an automated, structured, marketing machine, then I’ll help you achieve that. I’ve done it myself.
Now, go off and complete the Expression of Interest form here.
No, I don’t know how much this will cost you, till I’ve figured out what your project is. It won’t be ‘cheap’. Any copywriter worth his onions can write a decent sales letter or ad. Very few can put together an entire lead generation and sales system like I’ve done. Like I can do for ANY business.
Best wishes,
Greg Milner,
CEO & co-founder, Worldwide Salon Marketing
PS: If you’re serious about your business, I’d be getting onto it pretty damn quick. It won’t take much to make me change my mind.
