Does Your Salon Have the Gordon Ramsay Factor?

Whenever I watch Gordon Ramsay tearing the throat out of a hapless head chef or muddle-headed restaurant owner, I wish I was in the food business. Every restaurateur with even half a brain must surely be spending at least part of every working day down on bended knee, giving heartfelt thanks for the f***ing marketing…

Read More →

Sassy Salon Secrets with Nicole Panayiotou

Hot salon business & marketing video tips from super-successful salon owner Nicole Panayiotou, of Blush Professional Beauty Touch. Subscribe to Sassy Salon Secrets YouTube channel here.       HOW TO SELL CHRISTMAS GIFT VOUCHERS – Nicole describes how she sells a mountain of Christmas vouchers. “I went from turning over $30,000 in the Christmas quarter…

Read More →

Berocca – Same Product, Different Message

History is a great teacher, mainly because great ideas are always great ideas, no matter when they were dreamed up. Got a product or service you’ve been selling for years, tearing your hair out trying to think of ways to improve the product? Then it’s time for some lateral thinking, because there’s probably nothing wrong…

Read More →

The salon business – are you INSANE??

For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional development seminars, doing exams, going to demonstrations? In Australia, for example, a hairdressing…

Read More →

Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the  templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not a…

Read More →

Problems finding good staff? Then stop being so ‘nice’ about it!

We live in timid times. Much of what passes for small business advertising these days – particularly in the hair & beauty industry, since that’s what this site is about – is so dull, so wimpy, so neutered by fear of upsetting the Political Correctness Police, it barely makes a ripple, let alone gets any…

Read More →

Staff Issues Doing Your Head In? FREE 2 Hour Event WA Only…

Staff doing your head in? We will have some of the best speakers in the business provide practical advice and assistance on many of the day to day issues you face on employment relations issues. After attending you will have the tools to limit your risk under the Australian Fair Work Act. Event Date: Monday 16th…

Read More →

Ten ‘rules’ for setting up a new salon for success

After more than a decade of coaching and advising thousands of salons & spas around the world on marketing & sales, there’s one question cropping up repeatedly that I simply can’t answer. Not because I don’t understand the question, but because it’s the wrong question. Typical is this version. It lobbed into my email inbox…

Read More →

How a home salon doubles sales in 3 months

Marketing a small, one-person salon in the suburbs can be a daunting, confusing experience. Tens of thousands of hair & beauty professionals start out this way, and most never break out of the ‘hobby’ mindset. But Hoppers Crossing (VIC) beauty specialist Myra Changtime isn’t one to limit herself to a hobby income, just because she’s…

Read More →

Breaking salon sales records – in the Australian Outback

Alice Springs, Northern Territory, in the ‘dead heart’ of Australia. Think jackeroos, cattle, red dust and elderly tourists towing caravans. Hardly an ideal location, you’d think, for a thriving hair & beauty salon. But they’re bred tough in the Northern Territory. When Janet Chisholm and her business partner Glenda started their salon from scratch four…

Read More →