Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland

Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland   Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland It’s amusing when we get questions from salon owners like ‘will this work in Boisie, Idaho/Dorset, UK/Invercargill, NZ?’ Huh? Well, I guess if people in…

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Hair Salon Flyer Template For Inner Circle Member of the Week: 33 New Clients from a Single $540 ad

Hair Salon Flyer Template For Inner Circle Member of the Week: 33 New Clients from a Single $540 ad  Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the…

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Beauty Salon Website Template: Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty

Beauty Salon Website Template: Inner Circle Member of the Week – Sean & Yvette Hayes of Access to Beauty The Carpenter who turned into a Salon Marketer It’s always amusing when people say ‘you’re not a hairdresser/beauty therapist/nail technician, how would you know anything about marketing a salon?’. Try telling that to Sean Hayes. Sean…

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Can’t find good staff? Here’s an instant solution…

Another 16 salons & spas joined the Inner Circle marketing & mentoring program at our Road to Riches seminar in Perth this week – no doubt many of them attracted by not only the done-for-you marketing tools in the Essential Salon Owner’s Marketing Toolkit™ but also by the unique system we use to help them…

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Taking the Call

Your marketing’s working. Your social media is sparking interest, your website and Google Business Listing are pulling new clients like crazy and your local promotions are working well. Now comes the tricky bit…. drum roll please!…. converting all those phone inquiries into sales. Sales. That word alone is scary for so many people. Yet, it’s the…

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Success Coaches

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The Cafe Owner Who Sat on a Stool

Dear Diary, The other day I called in on a cafe that I occasionally visit on the way to work. I’ve gotten to know the owner a little, over the years, and on this day, the cafe was empty and she was sitting on a stool, tooling around on her phone. “Hi Cindy, how’s it…

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The Biggest Salon Advertising Mistake

Most small business owners don’t have much of an idea of what exactly they expect out of an advertisement. Mostly they believe it is just informing the public about all the services that they offer. While the purpose of most advertising is just that, there is a problem with this kind of advertising. They will…

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How to Create A Client-Attracting, Money-Making Ad That Actually Works for your Salon

No salon advertising, no matter how well written, is worth spending money on unless it has a great offer. Take a look through the newspaper. It is astounding how many business owners have spent good money to buy expensive ad space, and filled it with nothing more than a big business card. Unless you’re letting…

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Why Your Salon Business Looks like an Iceberg

“I’m just starting out in my salon business,” she said. “Obviously, I need clients. So I was thinking I will just need a Facebook page, and maybe a sign on the street…” Hmmmm. We get a LOT of inquiries like that. Inquiries that betray a not-unexpected naivety about what it actually takes to start and…

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