Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…

Nail Salon Marketing Plan: when customers leave you, it isn’t ALWAYS bad news…   Last week we lost two of our long term Inner Circle members…and I couldn’t have been happier to hear from them. No matter how good your business, no matter how much value you give, all businesses will lose customers from time…

Read More →

Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost

Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won’t do it. Planning by itself will achieve nothing at all. American music legend Ted Nugent says it best: “What you need most to be successful…

Read More →

Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas

Hair Salon Marketing Strategies:The Mortal Danger for Franchised Salons & Spas   A glowing testimonial from one of our freshly-minted New Zealand members this week made me laugh out loud, but under that laugh were some warning bells. It came via our New Zealand franchisee Chris D’Aguiar-Sanders, from a salon owner who, for reasons which…

Read More →

Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!”

 Salon Marketing Tips: “I took an extra $9,500 in the next 72 hours!” Being part of the Inner Circle program and using the tools and strategies in the Toolkit is NOT a ‘get rich quick’ scheme. It does take work. But there’s nothing inherently good about ‘getting rich slow’ either. It’s always a mystery to…

Read More →

Tanning Salon Marketing: A Salon Owner’s Story – One Decision CAN Make All the Difference

 Tanning Salon Marketing: A Salon Owner’s Story – One Decision CAN Make All the Difference Lisa Gray of Beauty Naturally in Sandgate, Qld, shares the strategies that saved her business from extinction – and put money in her purse for the first time in years. (Play the interview recording below and listen in as Lisa…

Read More →

Salon Marketing Strategies: How to CUT Staff Absenteeism to ZERO!

Salon Marketing Strategies: How to CUT Staff Absenteeism to ZERO! Had an interesting conversation with one of our Inner Circle members this week. Like most salon & spa owners, Michael Curtis’ Blush Day Spa has suffered for years from the whims of some staff members who would habitually, without notice, report in ‘sick’ – and…

Read More →

Salon And Spa Marketing:Dumb and Dumber-Why the Big Beauty Businesses are Struggling, and How Small Independent Salons can Laugh All the Way to the Bank.

Salon And Spa Marketing: Dumb And Dumber-Why The Big Beauty Businesses Are Struggling, And How Small Independent Salons Can Laugh All The Way To The Bank   Despite what you read in the newspapers, it’s not ALL bad news. From the Big End of town to the tiny end, there are plenty of reports indicating…

Read More →

Salon Spa Marketing: “Wow…it’s AMAZING how my business has changed!” says small salon owner

Salon Spa Marketing: “Wow…it’s AMAZING how my business has changed!” says small salon owner 90 new clients every month, and $109,509 in extra sales for ’08 (IC Members: Log into the Members Only section, navigate to Getting New Clients – Hair, and you’ll be able to download the exact ads and text messages Rechelle describes…

Read More →

Marketing Plan For Hair Salon: New Zealand salons get local access to Inner Circle support

 Marketing Plan For Hair Salon: New Zealand salons get local access to Inner Circle support Beating the recession has suddenly become a lot easier for Kiwi salon & spa owners; they now have local access to mentoring and marketing tools developed by Australia’s Worldwide Salon Marketing. Following expansion into the huge US salon & spa…

Read More →

Salon Marketing Plan Strategy: Has the Gorilla Got You in its Grip?

Salon Marketing Plan Strategy: Has the Gorilla Got You in its Grip? Is it little wonder that so many in the hair and beauty business find themselves in more trouble than a blind, one-legged dog? Every week, our fax machine pours forth with a stream of ‘HELP’ letters, from hair stylists and estheticians who’ve suddenly…

Read More →