“…the best business decision I ever made was joining Worldwide Salon Marketing…”
by Greg Milner on Friday, May 18th, 2012 at 8:56 am
“I thought it was time I dropped you a line and let you know how things are going here. Two words… THANK YOU We have been with WSM now for nearly 3 years, when we joined I had a one-room salon with one part time staff member. We moved to our beautiful new salon a [...]
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Salon Marketing – do you make these mistakes when you price your salon services?
by Greg Milner on Tuesday, February 14th, 2012 at 8:50 am
In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to [...]
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NZ BREAKING NEWS – Salon Entrepreneur Seminar Series Announced
by Chris Sanders on Wednesday, February 8th, 2012 at 8:23 am
Worldwide Salon Marketing NZ is excited to announce the first of 2012’s New Zealand salon owner seminars in both Auckland and Wellington. The Salon Entrepreneur Seminars are promising to be the best ever, with great content, a wealth of knowledge sharing and a bit of motivation to help you make 2012 a REAL goodie! And [...]
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Salon Marketing Superstar: Why South African salon owner Juanelle Venter’s 2012 looks brighter than ever!
by Greg Milner on Saturday, February 4th, 2012 at 8:35 am
A few years ago I was in an elevator on my way to deliver a speech at a hotel conference room in Sydney. The lift stopped and a disheveled-looking guy entered and kind of slumped into a corner, looking at his shoes. In the way of these things, I smiled and said “morning, how are [...]
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Salon Marketing using a ‘Daily Deal’ – it’s grabbing a Tiger by the Tail; results of our ‘Finger on the Pulse’ survey
by Greg Milner on Wednesday, February 1st, 2012 at 10:55 am
If you own a hair or beauty salon and haven’t been hiding under a rock these past two years, you’re almost certain to have been pitched to by a salesperson from one or more of the ‘daily deal’ companies. Their siren call is enticing. Zero salon marketing costs for you, the owner. In return, we’ll [...]
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Hidden Gems of The Members-Only Website!
by Chris Sanders on Wednesday, January 25th, 2012 at 1:09 pm
If you are a Worldwide Salon Marketing Inner Circle member you will know what an amazing marketing tool and integral part of the program the members only website is. Many members tell me how they often spend hours browsing around all the different templates and marketing ideas and solutions. And each and every year the [...]
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Exclusive News – Worldwide Salon Marketing Set To Launch Salon Finder iPhone App in Australia!
by Chris Sanders on Tuesday, January 24th, 2012 at 7:48 am
How cool would it be if your clients and prospects had a free app on their phone that would allow you to promote special offers to them, as often as you like, for FREE!! (And it comes up on their phone screen with one of those little red number icons as soon as you do [...]
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Why Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV commercial!
by Greg Milner on Monday, January 23rd, 2012 at 11:19 am
Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of advertising and marketing are dead: A lot of people had a lot of good ideas before you were born. And most of those good ideas are still good ideas. But their lessons have been largely forgotten, which is [...]
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Is your salon marketing relying on ‘daily deals’? Are daily deals a disaster? Please take our survey…
by Greg Milner on Thursday, January 19th, 2012 at 1:06 pm
The salon marketing pitch from the daily deals companies can be enticing. Boiled down, it goes like this: “Give us a ridiculous, outrageous discount. We’ll send you a truckload of bargain hunters. And keep half of your money.” Eager for even the most meagre of cash windfalls, thousands of salons & spas around the world [...]
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Build the Hype…Louise Gray of Louise Gray Skin Care in Auckland Did Just That!
by Chris Sanders on Thursday, January 12th, 2012 at 10:26 am
Whenever putting together any marketing campaign it’s not just as simple as printing a few flyers or emailing a handful of clients and all of a sudden being bombarded with calls from them wanting to buy what your advertising – sure that would be nice but with the increasing competition out there all vying for [...]
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One of the greatest beauty ads ever written – does your salon marketing match this? (Watch the video)
by Greg Milner on Tuesday, January 10th, 2012 at 10:54 am
This is an ad written more than two decades ago for a new skin care product developed for Tova Borgnine, wife of the late actor Ernest Borgnine. Take a look at it. And before you screw your nose up, dismiss it as too ‘tacky’, not glossy and pretty, too much text and not enough glamorous [...]
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Cause for salon marketing celebration as the ‘daily deal’ craze falters
by Greg Milner on Wednesday, December 14th, 2011 at 2:39 pm
There’s certain to be mixed feelings among salon & spa owners about the impending implosion of the ‘daily deal’ website phenomenon. Those salons that did well from it succeeded because they rigidly enforced their own strict conditions on the coupon buyers. The many more whose businesses were severely damaged by succumbing to the overblown promises [...]
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