[VIDEO] “Would you like snails with that facial Ma’am?” How this salon’s marketing went viral, and got millions of dollars worth of free publicity.

I’ve been nagging salons and spas for years; “Find a Niche – or die.” If you continue to try to be all things to all people, you’ll never be anything of much value to anybody. Two examples of exactly that kind of ‘niche thinking’ leaped out at me from my newspaper this morning. The first,…

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[VIDEO]: Do you make this common mistake when it comes to marketing your salon or spa?

Back in the late seventies, there was a band called Woolley and the Camera Club. No, I don’t remember them either. I doubt anybody remembers them, ‘cept their mothers. But they recorded a one-hit-wonder that gained a cult-following, “Video Killed the Radio Star”. Apart from a catchy tune, everything about the title and the chorus…

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Salon Marketing: How to sell $3,000 worth of Gift Vouchers in Two Hours [VIDEO]

Most business owners simply leave everything too LATE to capitalize on marketing opportunities in the hair & beauty business. And you don’t have to be a genius to identify many of these opportunities, they’re scheduled in the calendar years in advance. For example, Mothers Day. (In most of the world, the second Sunday in May)…

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Salon Marketing Basics Lesson 1

VIDEO #1: The real truth about what gets clients…and  plain, ‘ordinary’ letter that brings in $10,000, $20,000, even $50,000 in a single week. Take a look at this video… About Worldwide Salon Marketing WSM was founded in 2004 in a spare room. Greg Milner’s vision was to provide salon & spa owners with easy-to-use, done-for-you…

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Salon Marketing Success: Canadian salon owner shows how it’s done…

I’ve often written that losers blame the economy for their salon’s poor performance. But winners create their own economy. Canadian salon owner and new Inner Circle member Robert Amado is clearly a winner. Writing from his Amado Salon & Spa in Kleinberg, Ontario, Robert can barely hide his enthusiasm and excitement for the impetus, motivation…

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Spa Marketing Template: Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”

I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in.  Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of Bodyscape in Wellington, NZ, her positive, massive…

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Danielle turns her salon into a marketing MACHINE….

There’s an old quote of Dan Kennedy’s that keeps ringing in my ears. “Do something. Be somebody. Be somewhere.” It’s very reminiscent of that very Woody Allen statement that ‘eighty percent of success is just showing up‘. Danielle Tripodi of Tonic Beauty Retreat in Swan Hill, Victoria is no different from hundreds of other Inner…

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Marketing Your Salon Business – How to Think Outside the Box; includes example

Marketing Your Salon Business – How to Think Outside the Box; includes example   Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you…

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Salon Marketing Strategies-Inner Circle Member of the Week: Davina Salter

Long-term Inner Circle member Davina Salter of Natural Beauty Salon in Gloucester, UK,  reports on outstanding results from a recent promotion sent out to her clients via her regular monthly newsletter. Click here to see Davina’s salon on a map. “I’m not normally one to send you results really, to be honest the Toolkit has…

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Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman

Info Salon Marketing Superstars – Inner Circle member of the week: Dr Usha Venkataraman  There are good reasons we created the Essential Salon Owner’s Marketing Toolkit™ and the Inner Circle marketing and mentoring program for beauty and hair salons, rather than for lawyers, or…doctors, for example. Lawyers and doctors – as anybody who’s ever dealt…

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