From Struggle Street to Stardom – Lisa’s Story
by Greg Milner on 03/03/10 at 2:32 pm
South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it wasn’t until she attended a Worldwide Salon Marketing seminar in September 2009 [...]
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Salon Marketing: How to Get ‘Lost’ Customers Back
I’ve written about this several times before, but it’s worth re-tracing particularly because of the large number of salon marketing ‘newbies’ who’ve recently joined the Inner Circle Lite program.
For their minimal weekly subscription, Lite members are not entitled to individual coaching, even individual answers to questions, however when there are enough questions on a similar [...]
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Salon Business – Melbourne Salon Owners Inspired at Salon Profit Secrets seminar
Book your tickets NOW for a Salon Profit Secrets seminar near YOU.
INNER CIRCLE MEMBERS: Call the office on 08 9381 6621 (Australia) to get your Member discount tickets.
Just back in the office today after a fantastic Salon Profit Secrets seminar — our first for the year — in Melbourne yesterday.
For new salon owner Claire [...]
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The Sham Wow Guy – and Lessons for Your Salon Business
On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that
“oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place. I thought you’d like to take a look, so [...]
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NZ SOUTH ISLAND Road Trip Mini Seminar Venues Announced!
The Auckland Seminar at the Spencer of Byron in Takapuna is less than 2 weeks away and we have just 9 tickets left, so give us a call Now on 0800 029 668 to secure your place.
If you don’t want to miss out on learning vital marketing techniques and strategies that could double and even [...]
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From South Africa, a Salon Business That Defied the Odds…
“Thank you for your BRILLIANT BRILLIANT marketing!!!”
Aw, shucks… I never get tired of hearing that. But all the more so when it comes from an Inner Circle member who began with the considerable handicap of being born in one of the most troubled countries on the planet. A third-world currency, constant civil and racial upheaval, [...]
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“HELP or I will give birth in the salon!!!”
Most salon business owners dance to the tune of their clients, to their eternal detriment. And while they’re doing the quickstep as the clients play the fiddle, they’re multi-tasking – mixing it up with a soft-shoe shuffle as their staff beat the drum!
Here’s an email that arrived in my inbox today, begging for help. For [...]
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Tracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons
Inner Circle Member of the Week Tracey Maryska was skeptical when she joined the Inner Circle Premium program and got her Essential Salon owner’s Marketing Toolkit® in August 2008.
“…but we have never looked back,” she writes this week as she tells the story of how she bought her first small salon business after having her [...]
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Could Apple have made a rare marketing blunder with the new iPad?
It’s not 24 hours since Apple CEO Steve Jobs launched the new iPad reading tablet, and already it’s the butt of jokes over the product name.
The name of a product (or service, or company) should make it easy for prospective customers to instantly identify what it does, without having to think about it. The iPhone [...]
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Salon Business – It’s not the SEX that sells, it’s the EXPERIENCE…
The woman in this picture hardly fits the stereotype of the average brothel madam. But that’s exactly what New Yorker Sydney Biddle Barrows was, before she re-invented herself as one of the best-selling business authors, talk-show guests and in-demand corporate trainers of all time.
Between 1979 and 1984 when it was shut down by the cops, [...]
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Salon Marketing – turning a Disadvantage into a raging Advantage
I’ll often hear salon business & spa business owners saying “my salon has no passing traffic so it’s harder for me”, or “we’re in a poor area, I can’t raise my prices”, or “…there are roadworks outside my salon, and my business is dying…”.
If you spend enough time thinking about it, you can write a [...]
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Popular Articles
At Last – the AFFORDABLE Inner Circle ‘Lite’ Program
Sign up HERE and get weekly ad templates, flyers and winning sales letters just like Inner Circle Premium members use…FREE for 14 days!
Ever WISHED you could get just a fraction of the business action our Inner Circle members are enjoying as a result of the marketing tools, templates, strategies and personal support at their fingertips [...]
Read moreIs Your Salon Business a Dictatorship or a Democracy?
I get a LOT of questions from Members all over the world, and some of them resonate with almost every salon owner.
Our own surveys show consistently that apart from the challenge of getting customers (marketing), THE elephant in the room for 99% of salon owners is staff – how to find good ones, how to [...]
Salon Marketing Superstars – Inner Circle member of the week Marnie Kallmeyer
“How I came back from the brink of bankruptcy and turned my failing beauty business into a sales powerhouse – in less than a year.”
The very best part of my job is knowing – with more and more proof every day – that our salon marketing tools and systems are at least partly, and [...]
Inner Circle Member of the Week: 33 New Clients from a Single $540 ad.
Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the Inner Circle program and received her Toolkit in August 2009, and in two months has increased her small [...]
Read moreSalon Advertising – is this the world’s WORST ad?
If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]
Read moreSalon and Spa Marketing – and the Most Dangerous Number in Business
Last week I had an interesting conversation with a very embarrassed woman.
I’ll call her Jenny. For reasons which will become clear, I won’t identify this very nice lady, except to say she is a supplier to the beauty industry. Jenny was one of more than 30 people who had expressed an interest in hiring me as their marketing and sales strategy consultant.
Turns out that six months ago Jenny had applied for membership of the salon & spa marketing Inner Circle system, and had been talked out of it by Jill, because the program is skewed towards salon & spa owners rather than suppliers, and at that time we were not offering marketing systems for suppliers (although that is about to change.)
Read moreSalon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled Inner Circle member, who complained she’s followed the Toolkit templates to the letter, done everything she’d been instructed to do, and got zero response.
She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not [...]
