Salon Marketing Superstar: Why South African salon owner Juanelle Venter’s 2012 looks brighter than ever!
by Greg Milner on Thursday, February 2nd, 2012 at 8:35 am
A few years ago I was in an elevator on my way to deliver a speech at a hotel conference room in Sydney. The lift stopped and a disheveled-looking guy entered and kind of slumped into a corner, looking at his shoes. In the way of these things, I smiled and said “morning, how are [...]
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NEW VIDEO: How to Turn Your Salon or Spa into a Machine that Spits Out Ca$h – then sell out for Six Figures and BANK THE MONEY
by Greg Milner on Tuesday, November 15th, 2011 at 2:45 pm
Every stylist or therapist dreams of starting or buying a salon and one day selling out for a fat payday. Few achieve the goal. Tegan Messineo is one of the few. This week, Tegan handed over the keys to one of her two salons in the south-west country towns of Bunbury and Dunsborough, and banked [...]
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How to make your Marketing an investment, not an expense!
by Peter Doman on Friday, November 11th, 2011 at 8:22 am
Your salon’s marketing is the most critical part of your business and needs to be treated as an investment for the lifestyle that you want to have through owning your salon. But there is a problem : No marketing equals no clients. No clients means no lifestyle. The investment that you make in the business [...]
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Worldwide Salon Marketing sponsors the all-new ‘Oscars’ of Australian Beauty Awards.
by Greg Milner on Sunday, November 6th, 2011 at 12:47 pm
Think you’re pretty good at marketing your salon? Reckon you’re the best at customer service? The best day spa in town? The most accomplished nail technician in the universe? Here’s your chance to prove it. Worldwide Salon Marketing is delighted to be sponsoring the 2012 Australian Beauty Industry Awards, with the winners announced at a [...]
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Salon Management Software Systems – Find out these crucial answers BEFORE you commit…
by Greg Milner on Wednesday, November 2nd, 2011 at 2:25 pm
Blinded by the fog of confusion over what software system to install for your salon or spa? Not surprising – fear of technology is one of the biggest reasons why so many salons have failed to drag themselves out of the dark ages of pencil and client cards. But you simply cannot build a successful, [...]
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Time to Brush Up on Some Delegation Skills?
by Chris Sanders on Tuesday, October 25th, 2011 at 7:21 am
I have had many a conversation with salon owners about managing time better. I frequently hear comments like ‘there isn’t enough hours in the day’ or ‘I wish there were 2 of me’. The end result is generally an over-worked, burnt out and stressed business owner who is no good to anybody! There is a [...]
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INCREASE your clients average spend in your salon – before Christmas is over!
by Peter Doman on Friday, October 21st, 2011 at 11:29 am
So the salon marketing is working like a treat! You have the phone ringing off the hook, and the clients are lining up before you even arrive at work, trying to get in the door for their treatments. You have messages from people that are pleading with you to come into the salon. Are you [...]
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Do you have an Expensive J.O.B?
by Peter Doman on Wednesday, October 19th, 2011 at 2:43 pm
Salon marketing is the way to change your current situation from an employee of the business that owns you, to a business person who OWNS and RUNS their business! As you can imagine there are thousands of salons out there who have ownership of their therapist. The salon owner pays, at times an often over [...]
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Non Verbal Cues that STOP your sales!
by Peter Doman on Wednesday, October 12th, 2011 at 3:04 pm
Ever wondered why it is that some people can sell ice to the Eskimos, and other can’t? Sales professionals – that is all salon staff – should know which words and phrases to use and which ones not to. Sales professionals also know that it is also what you DON’T say that can destroy any [...]
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Reverse Engineering – How to make sure that your clients ALWAYS come back!
by Peter Doman on Wednesday, October 5th, 2011 at 3:37 pm
There are TWO new currencies that I have seen in this new economy that we are all in. After seeing and hearing from experts such as Donald Trump, Robert and Kim Kiyosaki, Tony Robbins, and T. Harv Ekker in Sydney the week before, it has been cemented in place for me that we are now [...]
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Three Kinds of People in the World – which one are you?
by Greg Milner on Wednesday, October 5th, 2011 at 10:12 am
Sunday’s Australian 60 minutes featured a quirky little story by Charles Woolley on ‘happiness’. Charlie filmed a group of people maniacally laughing at and with each other, as if to prove that forced laughter can magically create happiness. In New York, he interviewed Dan Buettner, a best-selling author on the subject of happiness. (As Charlie [...]
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Money is on the move – but is your salon marketing good enough to catch it, or are you letting it drift on by?
by Greg Milner on Friday, September 23rd, 2011 at 1:05 pm
Despite what the media might want you to believe about consumers hiding their hard-earned under the mattress, there IS still a great deal of folding stuff moving from one hand to another. And it’s all ‘discretionary’ spending. In English, that means spare folding stuff. According to Reuters, Italian luxury goods maker Salvatore Ferragamo announced its [...]
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What’s Up Pussy Cat?
by Chris Sanders on Friday, September 23rd, 2011 at 5:59 am
‘Who is my target market?’ Is that a question you have ever asked yourself? If not, then it should be! With any business you need to know who your ideal customer is. If you are a salon that does waxing, then it’s very unlikely your target market will be the Rest Home down the road. [...]
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How to Sell More Retail in your Salon – FREE online training with New Zealand’s top salon retail specialist
by Greg Milner on Thursday, September 22nd, 2011 at 11:06 am
“How to Boost Your Salon Retail Sales by 100% Overnight!” Register NOW – only 100 places available! Selling retail products is the cream on the cake for any salon – but so many find selling retail an endlessly frustrating disappointment. In this LIVE online webinar, WSM New Zealand director and successful salon owner Rachael D’Aguiar [...]
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Hair color expert David Velasco joins Worldwide Salon Marketing – check out the video
by Greg Milner on Thursday, September 22nd, 2011 at 10:22 am
Acclaimed stylist David Velasco is known throughout North America as the guru of hair color. But even the most acclaimed technicians know that merely being a great colorist isn’t enough by itself to bring customers in the door. Like many top salons, David joined the WSM Inner Circle salon marketing & mentoring program to discover [...]
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Fed up with staff issues? Watch this FREE live webinar with super-successful salon owner Julie Piantadosi!
by wsmsupport on Thursday, August 25th, 2011 at 11:32 am
NEW! The Complete WSM Policies, Procedures and Staff Solutions System for Beauty & Hair Salons
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In my part of the world, there’s a critical shortage of qualified stylists. So the state government, in its wisdom, has come up with a stunning solution, which, according to its detractors, will dumb things down so that anybody with a pulse can become a hairdresser! Under the proposed new law, hair stylists will be [...]
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Read moreSalon Marketing Questions & Answers
You’ve got questions, we’ve got answers. Often, readers and Members ask questions which deserve a detailed answer, and which may shine light in dark places for many others. Some of the questions have been edited for clarity/grammar/spelling. We’ll continually update this page as new or relevant questions find their way to us. Q: What is [...]
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