Salon Advertising – is this the world’s WORST ad?

Salon Advertising – is this the world’s WORST ad?

If you own a salon business or a day spa business, you’ve probably put at least some effort into crafting an ad that might pull some response. Unless you’re equipped with the Essential Salon Owner’s Marketing Toolkit® (or even equipped with the very basics contained in the new Lite program) you’re probably doing it blindfolded [...]

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NZ 2010 Salon Owner Seminars Are Under Way!

The first of 5 nationwide New Zealand Road Trip Mini Seminars kicked off on Monday at the Spencer on Byron in Takapuna.  The salon owners who joined us were the best note takers we have ever seen!!!  They took notes furiously as Rachael D’Aguiar-Sanders revealed powerful, yet simple marketing strategies and techniques to bring in [...]

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“The Sex Food so Potent, Priests Were Forbidden to Eat It.”

Did the headline suck you in – force you to keep reading? If you have a pulse, it’s the reason you’re reading this sentence now.
The headline – the ‘ad for the ad’ – was written by one of the greatest direct response copywriters of the past 50 years, Eugene Schwartz. His ads, for everything [...]

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Salon Marketing: How to Get ‘Lost’ Customers Back

Salon Marketing: How to Get ‘Lost’ Customers Back

I’ve written about this several times before, but it’s worth re-tracing particularly because of the large number of salon marketing ‘newbies’ who’ve recently joined the Inner Circle Lite program.
For their minimal weekly subscription, Lite members are not entitled to individual coaching, even individual answers to questions, however when there are enough questions on a similar [...]

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Salon Business – Melbourne Salon Owners Inspired at Salon Profit Secrets seminar

Salon Business – Melbourne Salon Owners Inspired at Salon Profit Secrets seminar

Book your tickets NOW for a Salon Profit Secrets seminar near YOU.
INNER CIRCLE MEMBERS: Call the office on 08 9381 6621 (Australia) to get your Member discount tickets.
Just back in the office today after a fantastic Salon Profit Secrets seminar — our first for the year — in Melbourne yesterday.
For new salon owner Claire [...]

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The Sham Wow Guy – and Lessons for Your Salon Business

The Sham Wow Guy – and Lessons for Your Salon Business

On Saturday morning just gone, as I was contentedly reading the paper over a nice cup of tea, my delightful wife Michelle casually mentioned that
“oh, and by the way honey, we’ve been invited to a demonstration of that kitchen thingy this afternoon at your brother’s place.  I thought you’d like to take a look, so [...]

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NZ SOUTH ISLAND Road Trip Mini Seminar Venues Announced!

The Auckland Seminar at the Spencer of Byron in Takapuna is less than 2 weeks away and we have just 9 tickets left, so give us a call Now on 0800 029 668 to secure your place. 
If you don’t want to miss out on learning vital marketing techniques and strategies that could double and even [...]

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From South Africa, a Salon Business That Defied the Odds…

From South Africa, a Salon Business That Defied the Odds…

“Thank you for your BRILLIANT BRILLIANT marketing!!!”
Aw, shucks… I never get tired of hearing that. But all the more so when it comes from an Inner Circle member who began with the considerable handicap of being born in one of the most troubled countries on the planet. A third-world currency, constant civil and racial upheaval, [...]

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“HELP or I will give birth in the salon!!!”

“HELP or I will give birth in the salon!!!”

Most salon business owners dance to the tune of their clients, to their eternal detriment. And while they’re doing the quickstep as the clients play the fiddle, they’re multi-tasking – mixing it up with a soft-shoe shuffle as their staff beat the drum!
Here’s an email that arrived in my inbox today, begging for help. For [...]

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Tracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons

Tracey Maryska’s Remarkable Story – from Struggling Start Up to Owner of Multiple Salons

Inner Circle Member of the Week Tracey Maryska was skeptical when she joined the Inner Circle Premium program and got her Essential Salon owner’s Marketing Toolkit® in August 2008.
“…but we have never looked back,” she writes this week as she tells the story of how she bought her first small salon business after having her [...]

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