On success breeding success
by Greg Milner on Wednesday, October 22nd, 2008 at 2:56 pm
Queenstown, New Zealand. Thursday.
Me with some of the 30 New Zealand salon & spa owners who joined the Inner Circle marketing & mentoring program at seminars in Auckland & Wellington this week.
My distaste for sitting in metal tubes high above the earth for hours on end is well known. But that’s the penalty for having a global business with its head office in the most isolated capital city in the world. (Perth, Western Australia).
However, while I loathe flying, I love meeting our Inner Circle members in other countries. And they don’t come much nicer than the Kiwis. There must be something in the water here. Or it might be simply that you can’t live in a country as pretty as this one without it having a positive effect on your state of mind. New Zealand is one big picture postcard.
Sharing the stage with Australia’s number #1 motivational speaker, Pat Mesiti, I presented direct response marketing classes for salon & spa owners in Auckland and Wellington this week, with more than 30 of them joining the Inner Circle program at those events.
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| Michelle and me overlooking the snow-fed lake at Queenstown from our apartment balcony |
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| The view from up near Coronet Peak |
Michelle and I took a shuttle flight down to Queenstown yesterday morning. As I write this, I’m looking out through the picture windows of our waterside apartment across Lake Wakatipu to a stunning vista of snow-capped mountains and rolling green pastures. Small sight-seeing boats steam by, as helicopters and light-aircraft take joy-riders over the mountain-tops towering above the little resort town nestled in the southern alps. If it was Switzerland, we’d all be yodelling.
It’s all ‘feel-good’ stuff. But not nearly as good a feeling as I get when I hear Inner Circle members telling me how their lives and their businesses have changed since discovering the power of direct response marketing.
Several of our IC members attended the Auckland and Wellington seminars – and spoke proudly of their achievements since joining the program.
Hit the play button on these videos, and you’ll see what I mean. In the first, Mellanie Smith tells of how she and husband Carl were just a week away from closing their salon’s doors and declaring bankruptcy when they found Worldwide Salon Marketing, signed up, and immediately began putting the done-for-you marketing in the Essential Salon Owner’s Marketing Toolkit into action.
Just a few months later, they’ve quadrupled their sales, and they’re now seeing themselves as business owners rather than slaves to the business.
And from Auckland, Chris Sanders and wife Rachael D’Aguiar haven’t looked back since joining the program 18 months ago. (Over dinner on Sunday evening, they told me they’d just moved into a new home in a gated community in one of Auckland’s ritzier suburbs.)
Their successes – at a time when the world’s financial system is in shock, experts are talking of a long-lasting recession, and millions of business owners are hiding under the bed, turning out the lights and giving up – indicate to me that often, all it takes is a mere taste of success to trigger a domino effect that becomes self-perpetuating.
But what is it that gets you started? I believe it’s very simple.
Make a decision. Then ACT on it, immediately.
Success is really just about attitude. Mellanie and Carl, Chris and Rachael – and hundreds more IC members like them – have that attitude in spades. And as I’ve discovered, you can have the best knowledge, education the best tools and strategies (such as those in the Toolkit) on the planet. But if your attitute is lousy, nothing will work.
At one of the New Zealand seminars, one attendee approached me afterwards, and proceeded to tell me all the reasons why her salon was struggling, why the tools and strategies in the Inner Circle kit wouldn’t work for her. I stopped her in the middle of this diatribe.
“What you’re telling me,” I said, “is that you’re looking for excuses for failure, instead of reasons for success.”
Positive people find reasons for things to work, rather than reasons why they won’t.
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. |
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