News: Two Aussie Beauties Shake Hands on a Deal

by Greg Milner on Wednesday, May 7th, 2008 at 6:42 pm

Perth-based global information marketing group Worldwide Salon Marketing has signed a strategic partnership deal with Australia’s biggest niche beauty industry web portal Virtualhaircare.com.au

Hundreds of hair and beauty salons in six countries pay monthly fees to access WSM’s purpose-built marketing templates and business coaching services, with over 30 salons joining the group every month. Virtualhaircare.com.au is a specialist web advertising business attracting both retail customers and beauty industry professionals.

Each company generates tens of thousands of visitors to their respective websites every month. The deal means WSM will re-direct retail hair & beauty customers to virtualhaircare.com.au, in return for beauty industry professionals re-directed from virtualhaircare.com.au sites.

Worlwide Salon Marketing began in a spare room in co-founder Greg Milner’s house in late 2004. Now a ten-staff operation in Leederville, Western Australia, WSM has distributors in the USA, Canada, the UK and Ireland, and forecasts sales to grow from $3 million in 2007-08 to $7 million in 2008-09. The company is seeking to appoint a Master Licensee in the USA in the second half of 2008.

www.saloncentral.com/forums

www.beauty-salon-marketing.com

www.worldwidesalonmarketing.com/innercircle.html

www.virtualhaircare.com.au

A post by Greg Milner

The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach.

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