Listen in: "We were virtually broke…and then we discovered how to get customers…!"
by Greg Milner on Wednesday, April 9th, 2008 at 7:50 pm
Back in mid-2007, Dr Tim Reilly and his wife Kanna were at their wits end. They tried everything - and spent a small fortune they didn’t have – to kick start their four year old Body Solutions Laser & Skin.
Nothing worked. They thought ‘well, let’s invest in more technology, more machinery’ – that didn’t work either. They listened to so-called marketing ‘experts’, who told them to ‘brand’ their business…but what the heck did that mean?
Tim, a former chiropractor, and Kanna were on the brink of closing the doors, walking away, and writing it all off as a bad experience. But they decided to have one final crack at making it work. They Googled and Googled… and found us here at Worldwide Salon Marketing.
Our New York rep and Inner Circle coach Neil Cohen interviewed Tim and Kanna recently. I thought you might like to hear a brief excerpt from that interview, to hear for yourself how quickly desperation can turn into inspiration…and success. Since joining the Inner Circle, Tim and Kanna’s business has quadrupled.
(This entire interview will be the next CD of the month for our North American Inner Circle members)
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. |
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