Inner Circle Member of the Week: 33 New Clients from a Single $540 ad.
by Greg Milner on Tuesday, November 3rd, 2009 at 12:26 pm
Inner Circle member Leah Bobridge of Fresh Hair & Body in South Australia - copy-intensive Toolkit-style advertising producing an extra $1500 a week in sales.
Leah Bobridge of Fresh Hair & Body in Salisbury, South Australia is our Inner Circle Member of the Week thanks to a concentrated salon marketing campaign that’s produced dozens of new clients. Leah only joined the Inner Circle program and received her Toolkit in August 2009, and in two months has increased her small hair & beauty salon’s revenue by “about $1500 a week.”
And she’s taking my advice and acting on it: using multiple marketing channels, not relying on ONE individual ad or flyer template from the Toolkit, doing several simultaneously. She’s doing newspaper advertising to generate new clients, basic geographic marketing using mailbox flyers around the salon, text message marketing to fill chairs and treatment rooms via her existing database – in other words, lots of stuff.
And she’s already getting frustrated. “I wish I had more time just to do marketing,” says Leah, echoing a common sentiment among those in the beauty industry who suddenly discover the thrill of getting results from ‘my’ kind of targetted, copy-intensive direct response marketing, as against the kind of marketing most in the salon industry do, which is basically throwing mud against the wall and hoping.
Example: Leah ran one of the ads out of the Toolkit in the local paper last week, cost $540, contained a great value-ad offer (the ‘LA Glam package’) and drew no fewer than 33 new clients, spending roughly $3,300.
(NOTE TO MEMBERS: Log into the ‘sealed section’ here and you’ll go straight to the actual ad that Leah used to generate these sales)
But that’s far from the end of the story – Leah says each client is worth an average of $2,000 in a full year, so do the sums; $2,000 X 33 = $66,000 in potential new business over a full year. From an ad costing $540. As Leah says in this brief interview, she’s ‘pretty happy!”
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A post by Greg Milner The odd idea, a bit of prodding, a nudge here and there, a little fun, and the occasional dose of brutal reality. Greg is co-founder and CEO of Worldwide Salon Marketing, a writer, direct response marketing consultant, specialist marketing systems adviser and coach. |
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Barbara Long
Nov 4th, 2009
this is all GREAT! But I still can not afford the $800 a month//no matter how you slice it!! Is there a way you can buy as you go!
It would be so helpful financially ! Break the kit down. so i can afford it.
Donnah
Nov 4th, 2009
I believe the kit shouldn’t be broken down as it works at its best in the complete format. Barb, you may think you cant afford the $800 a month but thats because what you are already doing isnt working. Take the jump, start using the kit immediately, I did and was inundated with 25 new clients every week I ran the newspaper adverts. Thats 600 new clients in 6 months plus the referrals they have introduced. You seriously cant afford NOT to join
Freshhair
Nov 4th, 2009
$800 dollars soes seem like a lot but if you implement the templetes from the tool kit, one or two at the most ad’s will pay off the $800 a month. i received 33 new clients and made $3300. i not only paid the $800 but i also paied the cost of the ad and got new clients.
Greg Milner
Nov 4th, 2009
Barbara, in a couple of months there WILL be a way you can do this. Watch out for news on the upcoming Inner Circle Lite program.
ministry of hair
Nov 4th, 2009
Barbara
I know it seems a lot of money..but what you get out of this programme is HUGE! Not only will it help you get new clients through the door, but it will also help you manage the clients you already have so much better…& clarify what your staff need to be doing by way of rebooking, upselling etc…PLUS you get so much support from your coach. These guys honestly do everything they promise you that they will & you will never look back
Jules
Nov 5th, 2009
I am with you on this one, about the cost. I have been circling around the Inner Circle website for 18 months now, and no matter which way I look at it I simply cannot afford the membership fee. I would LOVE to be able to do what your members all claim they are doing with regards to ads, promos etc and would love to be able to afford a membership. I read all the emails I recieve regarding the program but get no hint on anything that I can carry out without being a member. So I will keep my eye on my emails to see what you have up your sleeve regarding the Inner Circle Lite program. All I can say it “Bring it On”
Marie-Christine
Nov 17th, 2009
I really agree. The 800+ a month really has the effect of a cold shower on me. I really wish the the Lite version will affordable, “for real”…
Leslie Yowell
Nov 18th, 2009
Has anyone applied these techniques to tanning salons? I would be more interested in joining if there was proven success in that field.
Kate Jackson
Nov 18th, 2009
I agree. I own a tanning/beauty salon and would be really interested to get any feedback or success stories to help with my decision to sign up.
Kate