Testimonials

“…my sales have improved consistently, over $60,000 in the same 6 month time frame (August to January 07-08 compared to August to January 08-09) and I now know where it is I want to be and what is I need to be working on….”
Lisa Conway, Marinelli Hair

“Thank you for the wonderful support that you and the team so generously give to me. When I look back at the way I used to let my business set my mood and how, if the staff were bickering, I would lie awake worrying that some one might leave….

“I can’t believe the personal growth I have had in just six months alone. I would never have believed you if you told me that the way I am feeling now would happen back in July when I signed that credit card slip, joined the Inner Circle program and drove home with the Toolkit.

“ Truth is I felt trapped by my own career, knowing full well that I certainly did not want to go back to working for a boss who was drowning like I was. Thinking what I could do instead, when I love this industry (give or take a few peacocks) hair dressers are my kind of people. This industry needs help in so many ways.

“For my part I wanted to grow my business so that I stopped feeling physically sick when things went wrong at work. In just six months I have become a great boss. I have the Christmas cards from my team to prove it.

“I am learning about what my staff want and need in order to thrive in a working environment and thus return me good money on my investment. (Those I employ)

Since I joined the Inner Circle, 3 staff members in a team of 5 no longer work here, they have been replaced by passionate people and everything has improved for the better.

“Together my sales have improved consistently, over $60,000 in the same 6 month time frame (August to January 07-08 compared to August to January 08-09) and I now know where it is I want to be and what is I need to be working on. I have the best team of hairstylists (4 of them a mere 18 years of age) and now I have the knowledge and direction that will see me continue on this successful journey.

“I have things on the go now that keep me awake with excitement. That is how I felt 8 years ago when I opened my own business, however I lost my way somewhere along the way. I am on the floor cutting only for two 4 hour sessions a week, to keep the loyal happy and I love it. And that sick feeling that comes along when something hits that fan…GONE!

Lisa Conway, Marinelli Hair, Gisborne, VIC. February 5, 2009

“…an extra $250,000 in sales in the next 12 months thanks to this expert advice alone…” Michael Curtis, Blush Day Spa, Perth.

“After working with Worldwide Salon Marketing and being a member of the Inner Circle program for the previous 6 months, I would have to describe the experience as exciting, profitable and a real honour to work with people who have nothing but the highest integrity - willing to share their knowledge and experience at a very reasonable cost. They help you to integrate simple, yet proven sales techniques &
philosophies from the beauty and other industries, and to make them work for us…with huge returns.

“Cost Effective Sales Strategies” say it all. Most of the answers we know and are under our nose, it’s just that WSM helps you realise it very quickly….with customised “ready to go templates” and “expert advice” on direct response marketing, yellow pages and any media advertising….At Blush Day Spa we will conservatively contribute an extra $250,000 is sales in the next 12 months directly to this expert advice alone. And yet the best part is… Blush will continue to make more profits from these simple strategies year after year…
Without hesitation, I would highly recommend Worldwide Salon Marketing to any business that wants to make more profits with simple marketing strategies…”

“You guys deliver…”

“We opened our office in January 2004 as a chiropractic office primarily, but we also purchased an Endermologie machine to create an income stream that was not insurance dependent. We prepared ourselves for the flood of new patients/clients… NO FLOOD! We continued trying what we “thought” would work to get people in the door, which basically came down to brand type advertising. As you know, that was a HUGE waste of money, money we really didn’t have to waste. Fortunately, my wife found you and your company through your website, just by searching for marketing companies. We signed up for the 30 day trial period, and are we THRILLED that we did! We started using some of the ideas in the Tool Kit in mid August. We are now near the last week of November and we will literally TRIPLE our business by the end of the month. Things are going so well, that we just hired two estheticians. You guys deliver!!!
Dr. Tim and Kanna Reilly, Body Solutions Laser & Skin, Scottsdale, AZ

“…my phone has been ringing like crazy!”

“Hi Greg, I love the Toolkit. Right now I am doing a coupon in one of San Diego’s publications for a Free Aveda Facial. My phone has been ringing like crazy and many of the clients upgrade the treatment for a fee.”
Miranda Dreyer, Spa Urban Retreat, San Diego, California.

“…the staff are still in shock as to what has happened!”
Graham Bannister, Wentworth Hairdressing, Auckland, NZ

(To Chris Sanders, franchisee, Worldwide Salon Marketing New Zealand)

“Just to give you an update on this week’s marketing.
We ran the ad that we discussed on Friday in the H&P Times and printed 500 flyers for the Hollywood Package for New Clients. Sent out an SMS and email to existing clients for the Envy Package.
Things started out a but rough on Tuesday morning, mainly my fault. As I arrived 10 mins later than everyone else in the salon and the answer machine was full of people making enquires about the package we were selling!! With being busy on Friday and Saturday I didn’t have time to fully brief all the details of the packages to the staff, they just knew we where
running an ad. Which they weren’t to happy about, as I had shown them a mockup of what we were promoting on Thursday night (I think I mentioned this on Friday morning during our chat).
So after explaining the packages and what was involved, they still weren’t impressed!! By 3pm on the Tuesday we had sold 11 Hollywood packages (new clients) and 8 Envy packages (existing) clients. I then went and delivered the flyers I had printed. When I returned at closing we had sold 15 Hollywood Packages and 11 Envy packages. Lets just say that the staff were a bit happier.
The Hollywood packages were all sold out by 11am on Wednesday, And we only have 4 Envy packs left. We are still getting people phoning about the Hollywood packages, I decided not to sell any more at this stage, as the staff are still in shock as to what has happened. But we are getting peoples details and adding them to the data based so we can send them our SMS offers in the future. One of the seniors came up to me last night and apologised for being closed
minded, and said after 14 years in the industry she hasn’t seen that kind of response to an advert before! So a BIG THANKYOU CHRIS and to the GUYS at Salon Marketing!!!!

Chris Burkinshaw, Turning Heads, Wagga Wagga, New South Wales:

“Turning Heads is in Wagga Wagga, a country town of about 60,000 people in NSW. We have four staff plus myself, and my wife works as the salon receptionist. Our salon has been open for the last 13 years. Since we’ve met the team at Worldwide Salon Marketing things have really changed.

Here’s how our sales have gone from mediocre to fantastic…here’s some figures

The latest promotion we’ve done – a package deal of $401 of hairdressing for $99. The most successful thing that we’ve done. We ran it in to local free newspaper and the result was overwhelming. The first ad was run last month, to all the houses in the local area – 31 responses. 2 weeks later I ran the same ad with a few tweaks, a further 31 responses.

That’s a total of 62 people who responded to our marketing for this promotion. Now two of those were regular clients who took up the offer, so that’s 60 brand new clients. It was the most successful promotion we’ve ever done. From that we’ve taken a bit over $8,000.

I got the ad from one of your templates, and tinkered with it a little bit to add a few of my own touches. We took a template from the kit. The ads were 3 columns across, 10 cm high. First ad was page 3, right hand side. The second ad was on the first page, bottom left. The ads were $250 – $300 each, an amazing return on investment. We are VERY happy with the result.

Now we will send them the New Client Letters from the Inner Circle marketing Toolkit, to try to keep them as long term clients.

My coach David worked out with me the ‘cost per lead’, or the cost to get each new client. It’s about $8, which is really good.

Even if we just kept a quarter of these clients – that’s 15 clients – I’m going to work out the yearly value of these clients. My clients spend on average $150 per visit, and they are in 10 times per year, that’s $1,500 value every year per client. 15 clients at $1,500 yearly value is $22,500 extra business for my salon at an initial cost of only $500!

I’m going to continue to run these ads for the rest of the month, and see how it goes. My coach has advised me that as long as the ads are working, why would I stop marketing? I may try some mailbox flyers as well.

Marketing with ‘packages’ is definitely the way to go, and this is the best promotion we have ever done. Only 4 or 5 actually only spent $99, we easily up-sold the rest to more colour, more services, and of course products.

We will now send out the series of ‘New Client’ letters to get these clients to re-book. As I’m an Inner Circle member I can take this straight from your Sales & Marketing Superkit.

Other things we are doing at the moment include sending out your ‘Raise the Dead’ letters to get old clients back in – straight from the kit – and of course our regular salon newsletter. We are making some massive improvements, and there are plenty more coming. Clients are happy, they love the service and many have noticed that the salon seems busier. I’m feeling very good about it, we are no longer going along at such a slow pace, we have direction, and we are making much more money.”

“… I increased my sales by $200,000 with your strategies.”

Not yet a Member? Click here to find out how you might qualify for a Free 30-day Test Drive of the entire Inner Circle marketing, sales training and mentoring system.

“In just 20 months I increased my sales by more than $200,000 – while other salons whined about how hard it is to make money. We just had the biggest quarter ever, business keeps getting bigger and bigger. Having a marketing template made specially for salons allows me to send out a flyer that worked. I sent it out knowing it would work, and it did, the flyer brings in quality clients. Kelly Rout, Emphasis on Hair, QLD

Not yet a Member? Click here to find out how you might qualify for a Free 30-day Test Drive of the entire Inner Circle marketing, sales training and mentoring system.

“…my business is absolutely thriving…”
“My name is Cherie Faggotter I have been a Member since June 2007….Worldwide salon Marketing has changed my whole business experience and I am not sure I know how I survived the previous 2 years without their help. It was a huge risk for me but that risked paid off and my business is absolutely thriving, I love, absolutely love marketing for my business and I have a great passion for it.

“I just can’t tell anyone enough what a wonderful learning experience it has been for me and continues to be. Worldwide salon marketing has opened new avenues for me and paths which I am going down now.
“I love giving something to my clients to keep me so different from my competitors, I love it when a new client walks in the door and stays because of my added value, and great customer service.
“Thanks so much helping me to realise what a joy it can be to be in Business. I would recommend anyone join Inner Circle (except my competition!), it’s worth it.”
Thanks again
Cherie Faggotter
Revamp Cuts & Style Longreach Qld

Not yet a Member? Click here to find out how you might qualify for a Free 30-day Test Drive of the entire Inner Circle marketing, sales training and mentoring system.

“After 20 years in the beauty trade I applied just one of the ideas in the Toolkit and have just had my best January EVER! A slump in the economy? PAH! Using the Toolkit, January generated 20,000 pounds in sales which is 6,000 pounds better than we have ever done before.”