Worldwide Salon Marketing

"If it wasnt for WSM I would still be working IN my salon not ON it. I was working 80 hours a week before doing business the Worldwide Salon Marketing way and now I work 2 days a week and I have 2 salons. The best part about the WSM program is the done for you templates.
The time I save is priceless. Thanks WSM!"

Tegan Messineo
Body Firming & Beauty, Bunbury, Western Australia

"I was so skeptical at first I waited 18 months before I used the Marketing Toolkit: In that time, my marriage fell apart and I lost my family home.
I finally 'got' the Toolkit and I owe my now revamped and very successful salon to Worldwide. It takes the hard work out of owning a salon and replaces it with smart work and proven marketing. I can't speak highly enough of it. It saved my business and saved my marriage!"

Marnie Kallmeyer
Beauty Image, Wembley, Western Australia

"I have been a member with Worldwide Salon Marketing for 18 months and it is the best thing that I could have ever done for my business. Thanks WSM for getting me off the floor to now managing my business and having more time with my family."

Susan Anderson
Lillian Mac Skin Clinic, Moranbah, Queensland

"I started working with the team at Worldwide Salon Marketing almost 8 years ago now and can directly credit their help with making my business one of the largest and most successful salons in Tasmania.
The team there is amazing, always ready to help and quite simply they know their stuff... Which is to show me easy, effective ways to make money! I consider myself lucky to have been introduced to the BEST business building group EVER."

Tracey Orr, Absolute Beauty, Launceston TAS

I signed up with Inner Circle in July. I had left the salon I had been working for and went off on my own. I got sooo excited when I received my package with all my marketing tools! When I left the salon I was working for I lost a LOT of my clients, so Alberto (my WSM coach) suggested I send out the "Rupert the Dog Letters".

I changed the name to "Arthur" because I have a puppy named "Arthur" & my clients would remember him. I could not believe how well those letters worked! I got 33 lost clients back! One of my clients even said, "you know, if you had just sent a letter saying where you were I probably wouldn't have come, but that dog letter really got my attention." I was shocked!

After that, I got started right away with my flyers. I got them made up, delivered and was sooo excited for the "flood" of phone calls I was going to receive from them. Well I waited, and nothing happened. I was devastated! I couldn't believe that I had done all that work and gotten nothing. But I am very stubborn, and I had more flyers made up and sent out. The 2nd round of 500 flyers brought in 3 new clients, this was still not the flood I was hoping for, but at least it worked!

I have come to realize with help from my coaching calls that this was normal, and I was doing a great job with things. I think I also after first reading all those testimonials from the other salons with their success that I would be getting 15 new clients a week like they were. That doesn't happen with everyone, and starting a new salon is not an easy task. It takes work, and as long as you are willing to do the work you WILL reap the rewards.


If it weren't for the Inner Circle Salon Marketing I don't know where I would be! A great deal of my clients are coming in saying how much they love my marketing and how much they love how I keep them "in the loop" with all the special offers etc that I send out. My clients are referring friends, family and co workers, the "queen of referrals" works wonders! I couldn't ask for anything better.

Nadine Bastien
Aphrodite's Sanctuary, Toronto, Canada, December 2010

Hi Greg,

Just thought I'd give you another testimonial... regarding our Customer Appreciation Evening we had at our salon last week.

In less than an hour and one half, we did $300 shy of $10,000. All this was done by selling our Mini Memberships which totalled $5700 and retail which totaled $2600 and also pre-sold and booked hair packages for January and February which totaled $1400.

We emailed and spread the word in the salon with posters of our first Customer Appreciation Evening. We had our clients sign up for the evening and to bring family and friends. We had a total of 76 clients show up for the fun filled evening.Each one coming for one purpose. Buy a membership and save on their pre Christmas shopping.

Wouldn't have thought of this had it not been for my mentor, Catherine Hanson, and Worldwide Salon Marketing for the ideas on the templates and how to market to my clients.

Our next promo is already in the works. We are going to pre sell and book more hair packages for Jan and Feb, which are traditionally slower months for our business and to start our after Christmas sale of retail.

Because of our increased marketing, one of my clients has noticed how much we are doing that he approached me to do a marketing project with him and his son's hockey team. There will be a tournament with 17 teams participating. Now, as you may know, 17 teams means lots of people over a three day period. As he wants to make some money for his team. he asked if he could set up a booth with our left over retail products and sell them for us at the three day tournament for a slight commission. Naturally I said yes. I'll keep you posted to let you know the outcome of that.

Alberto Cirillo, Alberto & Co Hair Care, Shop 7225, 120 Street, Delta, BC

Alberto Cirillo
Alberto & Co Hair Care, Delta, BC

I have to thank you for your response about our world champ-marketing.
I called the Local newspaper and they made a story of us and at the same newspaper we ran an ad as Hollywood package but it was called World Champs-package. With that ad we've got 26 new customers with 79€. We've
taken all their information and also gave them 5 of the Queen of Referrals
and they are bringing more new customers to us.

Since we started the Queen of Referrals we've got about 50 new customers in a month! We've been doing that just 2 months now and I did a
competition on that. Whoever gets the most customers to us by the end of March will win 1000€ gift certificate.

I'm now using our World Championship 'Silver Medalist' slogan on everything I print and it seems that it works so well.

I have also built up Facebook pages and I update that every week because if it stays still it loses its value and people don't go there to look anymore.

Anyway, thank you so much for everything, I wouldn't be here without you guys! We've doubled our sales within only 3months and I still want to double that within the next 6months....

Sincerely,
Maria Haanpää
Studio Highlight, Kielotie 4-6
01300 Vantaa
Finland

Maria Haanpaa
Studio Highlight, Uusimaa, Finland

Thank you for your help. In October I purchased a Beauty Salon which was running at loss. The staff wages alone were @ 56% of the turnover. Not only that but the premises was disgustingly filthy. The fit out, data base, location and parking were why I purchased. I kept 5 of the staff, on casual and gave them all a 3 month probation period. The beauty services were under Brisbane median prices so I brought them up to the 21st century and retrained the staff.

We have been open for one month Friday and with the help of your marketing material, 6 now very enthusiastic staff and a very good business plan have sold;

12 x skin peel packages @ $840 = $10,080 in the first 8 days, all internally. Since I sold out of those I came up with 2 separate $99 packages for the therapists, one microdermabrasion and one Organic facial package. A4 colour flyers were printed cost, $250 and handed out to all of the clients coming into the new clinic. By this method alone, 17 day’s trade we converted to date a total of 26 packages, $2,574. An average of $151/day. 93% of these clients have rebooked. These clients purchased a total of $2400 in product which totals $4,974 plus the $10,080 = $15,054 for 24 day’s trade. These were just the packages by the way, our trade has been just over 30k and we have successfully turned this rebranded (and incredibly clean) premises into an in the black business within one month with WSM’s help.

Claire Mason
Integrity Paramedical Skin Practitioners, Upper Mt Gravatt, QLD

Your system really helped our salon get voted into winning 2nd Place by The Philadelphia Hot List. My salon is located 15 miles outside Philadelphia and we beat the bigger posh salons. Learning how to create deals, offers and packages from you was the best money I've ever spent. The staff loves to come up with ideas and they know why we do it. Our Guests love it. All those people on the fence need to jump in and learn. Glam is doing great while all the other salons are complaining. In fact our latest referral contest "win an iPad" started 2 weeks ago and has already pulled in 15 new guests. Thanks for making marketing fun and not tedious.
I'll keep in touch!

Jeffrey Herbetko
Glam Hair Studio, Springhouse, PA, USA

“A big thank-you to Worldwide Salon Marketing! Since attending my first Salon Profit Secrets conference in Sydney in March and receiving my Toolkit, I never thought it would change my thinking as much as it did.

At first it was hard and a little daunting, but as time went I got into the swing of everything. I had staff that did not have the right attitude for my new business venture. But my WSM coach gave me the strength to focus on what’s important.

After losing a senior and an apprentice the salon attitude has changed… if your staff will not help you, show them the door ….they are costing you money.

I can’t thank Worldwide Salon Marketing enough for the confidence to do that.

In three months my clients have grown into the clients I want in my salon and in numbers. I have sold 15 mimi memberships in a month and have told my clients how to spend their tax refunds on their hair memberships, then they don’t have to find the extra money for at least their next three appointments.

The bigger the membership value the more in my bank to pay the Tax man, and or maybe take a holiday.”

Gai Hudson
Hair on Bridge St, Sydney, NSW

“I decided to take a leap and join the ‘Inner Circle’, not really ‘getting’ what it was all about, but I had watched the videos and listened to the testimonials and thought ‘what did I have to lose?’

Nothing…so I signed up, and immediately after being selected as a member I checked out the Members Only section and right away I ‘got it’!

The concept, the templates the philosophy behind this model of marketing, it just makes complete sense, so I downloaded the templates from the web and got started. That first night, I had a flyer, birthday vouchers and a newsletter done and sent all before I received my Toolkit (3 days later) and my first coaching call!

And all this in the middle of being hit with a hurricane!..skipping ahead to day 19..feels like we’ve been at this like pros forever, it’s so easy and fun! We’ve developed a schedule that fits our needs and constantly send out new client letters every week, hundreds of flyers, birthday vouchers and we’re getting our second news letter ready to send out.

I’m not an expert on the computer, that’s the great part, you are walked through every step of the way and the follow up coaching calls round out the whole package…in 19 calendar days (of course some of these we are closed) we’ve had 39 new clients, 9 booked the flyer offer but most upgraded to higher revenue services, many have pe-booked already.

"Our birthday vouchers have been such a hit, one guest had tears in her eyes as she spent her voucher because she had never received anything like that in the mail before and it touched her heart that we cared about her birthday!

Catherine, my coach, has reminded me that it’s about making a connection and keeping that constant connection with our clients.

I have been in this industry for 22 years and have been apart of many mentoring and business building bootcamps but never have we executed anything so easily with such immediate, massive results in such a short time! I wish I’d joined sooner…"

Galen & Kristy Gower
Kristy's Salon in Halifax, Nova Scotia, Canada

“I’m just really excited and wanted to share some positive feedback with you in regards to the system. When I signed up I definitely was umming and ahhhhing about the system because I was only doing just straight massage. I have been a member for about 8 or 9 months now and have tried to do what I can to use the system to value add where I can and it has brought some success- nothing sensational- UNTIL NOW

When I FIRST spoke to you, you suggested going hard in the pregnancy market. So I did.

I’ve opened my doors two weeks ago with Australia’s first pregnancy day spa. I’m nearly falling over because I popped a crappy A-Frame sign out the front with a cheap laminated sign I can use a white board marker on to change daily which cost me a total of $80- popped on a teaser variation of the Hollywood Woman Package and I have just sold $1000 of vouchers in last few hours alone. That’s 10 new clients within a matter of hours….. HOLY MOTHER OF GOD!!!

I also tried the Buy 1 Get 1 Free Gift Voucher Offer which produced a minimum of 55 new clients and just over $12,000 income that I otherwise would not have received upfront. Definitely helpful in beginning stages of business.

I am so happy now because I can fully utilise the system now and value add the hell out of everything.

I’ve got another coaching call with Annette which is great because honestly my marketing effort prior to open day was piss poor (due to seriously tight time restraints) but I’m hoping I can with Annette’s help create a huge buzz for an Open Day or something similar.

Anyway- thank you for what I’ve had in the last 9 months which has been good… but now THANK YOU for what I can use now which is nothing short of GREAT!!!!"

PS: Just thought I’d let you know- another 24 hour period in which I spent two hours doing a couple of marketing activities and another $6500 to the bank account. I haven’t even scratched the surface yet, and it’s paying big time… so excited I can’t sleep.

Amy Mitchell
Panache Massage, WA

“After speaking with Tim and giving my review of our discussion to Leslie (my spa manager), she and I decided we might benefit from running the promotion ourselves! Well, we started running the sale on June 17th.

We sent email blasts along with approximately 5 newspaper ads totalling a cost of around $750. We began the sale on June 17th and it ran until July 3, 2010. Last year during the time-frame of June 17th thru July 3rd, we had total revenues of $41,956, this year our total revenues were $81, 235!!!

We are stoked and plan to run this sale the entire month of June in 2011.

Thank You Tim and Kanna and Worldwide Salon Marketing for your invaluable marketing ideas!"

Molly Verbrugge
Indulgences in Little Rock, AK

"Numbers wise, our turnover is up over 40% year on year, month on month. I have employed more staff and we are still growing. We have not gone backwards in over 15 months. I want to double over two years and we are on track for this to happen. Our staff love that they are more busy and have more $’s in their pay packets.

"WSM is not an easy fix, it takes time and effort. I love the way it prompts me to think outside the square, I have some great ideas to implement in 2011 (2010’s move took up too much of my time!) and can’t wait to see what happens with my business.

"By the way, this year I have had two overseas holidays, won another trip overseas (karma coming back to get me!), spent more quality time with my kids and have felt a lot happier about where I and the business is heading. However I never lose sight of the customer, our most important asset and whilst I know I can get new clients easily I still look after our current clients with quality, friendly service with value added services for them as well. They love it and complain to us if they are not getting enough deals or promotions like last month, which was our best ever and contained no promotions other than our monthly special as we were too busy all our rooms busy all the time. Now if only I could find some quality staff to expand!!”

Cheers Heidi

Heidi Morton
Bodyscape, Wellington, NZ

"Just to give you an update on this week's marketing. We ran the ad that we discussed on Friday in the H&P Times and printed 500 flyers for the Hollywood Package for New Clients. Sent out an SMS and email to existing clients for the Envy Package.

"Things started out a but rough on Tuesday morning, mainly my fault. As I arrived 10 mins later than everyone else in the salon and the answer machine was full of people making enquires about the package we were selling!!

"With being busy on Friday and Saturday I didn't have time to fully brief all the details of the packages to the staff, they just knew we where
running an ad. Which they weren't to happy about, as I had shown them a mockup of what we were promoting on Thursday night (I think I mentioned this on Friday morning during our chat).

"So after explaining the packages and what was involved, they still weren't impressed!! By 3pm on the Tuesday we had sold 11 Hollywood packages (new clients) and 8 Envy packages (existing) clients. I then went and delivered the flyers I had printed. When I returned at closing we had sold 15 Hollywood Packages and 11 Envy packages. Lets just say that the staff were a bit happier.

"The Hollywood packages were all sold out by 11am on Wednesday, And we only have 4 Envy packs left. We are still getting people phoning about the Hollywood packages, I decided not to sell any more at this stage, as the staff are still in shock as to what has happened. But we are getting peoples details and adding them to the data based so we can send them our SMS offers in the future. One of the seniors came up to me last night and apologised for being closed
minded, and said after 14 years in the industry she hasn't seen that kind of response to an advert before! So a BIG THANKYOU CHRIS and to the GUYS at Salon Marketing!!!!"

Graham Bannister
Wentworth Hairdressing, Auckland, NZ

“You guys deliver…”

“We opened our office in January 2004 as a chiropractic office primarily, but we also purchased an Endermologie machine to create an income stream that was not insurance dependent. We prepared ourselves for the flood of new patients/clients… NO FLOOD! We continued trying what we “thought” would work to get people in the door, which basically came down to brand type advertising. As you know, that was a HUGE waste of money, money we really didn’t have to waste.

"Fortunately, my wife found you and your company through your website, just by searching for marketing companies. We signed up for the 30 day trial period, and are we THRILLED that we did! We started using some of the ideas in the Tool Kit in mid August.

"We are now near the last week of November and we will literally TRIPLE our business by the end of the month. Things are going so well, that we just hired two estheticians. You guys deliver!!!"

Dr. Tim and Kanna Reilly
Body Solutions Laser & Skin, Scottsdale, AZ

“…an extra $250,000 in sales in the next 12 months thanks to this expert advice alone…” Michael Curtis, Blush Day Spa, Perth.

“After working with Worldwide Salon Marketing and being a member of the Inner Circle program for the previous 6 months, I would have to describe the experience as exciting, profitable and a real honour to work with people who have nothing but the highest integrity - willing to share their knowledge and experience at a very reasonable cost. They help you to integrate simple, yet proven sales techniques &
philosophies from the beauty and other industries, and to make them work for us…with huge returns.

“Cost Effective Sales Strategies” say it all. Most of the answers we know and are under our nose, it’s just that WSM helps you realise it very quickly….with customised “ready to go templates” and “expert advice” on direct response marketing, yellow pages and any media advertising….At Blush Day Spa we will conservatively contribute an extra $250,000 is sales in the next 12 months directly to this expert advice alone. And yet the best part is… Blush will continue to make more profits from these simple strategies year after year…

Without hesitation, I would highly recommend Worldwide Salon Marketing to any business that wants to make more profits with simple marketing strategies…”

Michael Curtis
Blush Day Spa, WA

"Without you, I could not have achieved this level of success, so in addition to the Toolkit, the marketing templates and you and your staff are always there if I need support, the growth I have achieved throughout the 5 or 6 years I have known you has been exponential and powerful.

"Once again thank you so much and I’ll look forward to sharing some more good news next year."

Lesley Morgan Wesson
Lady At Bay, NSW