Tutorials
Free Audio Tutorial #1: Listen in as these salon & spa owners reveal how their lives have been changed by effective direct response marketing.
Inner Circle member Sandy Mott owns a hair salon called Lunatic Fringe, in Brisbane, Queensland. Sandy reveals in this conference call, recorded live on Monday, August 11, 2008, how her sales increased by over $110,000 using ‘cheap and cheerful’ marketing strategies.
"My retail sales in particular more than doubled, simply by following certain, easy-to-implement strategies around dealing directly with customers, right there in the salon. It was remarkably easy, and the best part was, I was able to enrol the whole staff in this process," says Sandy.
Also on this call is Inner Circle member Kanna Reilly, who with her husband Dr Tim Reilly owns Body Solutions Laser & Skin Care in Scottsdale, Arizona. At one point in June, 2007, their clinic’s monthly sales were a miserable $7,000 – and they were on the brink of closing their doors. But by June 2008 – just 12 months later, they closed the month at a spectacular $73,000 in sales – a 1000% increase!
Free Audio Tutorial #2: Success Strategies That Boosted These Salons by up to 100% in 12 Months
In this phone conference, Inner Circle members Susan Woodbury, Ian Simonsen, Jenny Coleman and Leah Hutton reveal the strategies they’ve used to dramatically increase their sales. This call was recorded on May 19, 2008.
Click on the ‘play’ button, or click on the download link to download the MP3 file to your computer or iPod.
Free Audio Tutorial #3: How UK Salon Owner and Inner Circle member Cailee Byron Paid for a $70,000 Machine Inside Two Months Using Direct Response Marketing
Buying a big-ticket piece of equipment can be a scary commitment for any salon or spa. In this tele-conference with WSM’s UK representative Martin Smith, and WSM CEO Greg Milner, Cailee reveals how some ‘outside the square’ thinking – and the implmentation of some already proven marketing – paid for her new machinery in two months.
Click on the ‘play’ button to listen in on this tele-seminar
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Catherine Powell of ‘Beauty on Rose’ in Melbourne discusses the strategies that have turned her salon into a cash-generating machine – how she hires and trains staff, how she runs her reception, and the ‘success mindset’ that’s got her working ‘on’ the business instead of ‘in’ it…



