The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success!

The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers.

Click here to check out a video of the night

Gloss Beauty took in over $3500 sales for the night, and we raised around $500 for Look Good Feel Better women’s cancer charity.  A great result all round!

And to add to that the event got some great FREE media coverage for Gloss Beauty in the regional paper the Waikato Times and also a more local paper called the Matamata Chronicle….Priceless!

Click this link to the Waikato Times article

And if that wasn’t enough, at least half a dozen customers of Gloss Beauty gave a glowing video testimonial, all raving about how amazing the salon is!!!  Check out some of them below…

Gloss Beauty Testimonial 1

Gloss Beauty Testimonial 2

Gloss Beauty Testimonial 3 

The You Beauty Salon Tour is about to get rolling again with dates this week in Auckland and Tauranga so be sure to check back later in the week for an update.

Or follow the Tour on Facebook or Twitter (links below)

https://www.facebook.com/groups/chrissandersmusic/

https://twitter.com/@salonapps

And if you want to be involved and help raise some money for Look Good Feel Better then simply download my debut EP from iTunes with all proceeds going to Look Good Feel Better throughout May.

https://itunes.apple.com/nz/album/home-away-from-home-ep/id274794920

Auckland and Tauranga here we come!

There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it – and make the BIG mistake of failing to get attention.

No chance of that here. Instead of the usual wishy-washy reasons business owners use when they put on a ‘sale’, this guy tells it like it is. There’s nothing timid about it, he gives his customers the real reason he wants their money. There is great value in being straight. (“I have a HUGE tax bill to pay, so here’s how you can help…”)

But it never ceases to amaze me how dumb the so-called experts in the ‘business press’ can be. Mr Toksana’s bold marketing strategy was criticized for it’s ‘tackiness’ by the brilliant minds at the Business Scotsman website. Check it out here.

Boldness counts. Especially when it skirts close to the edge of acceptibility, like this out-there ad for a furnture company in Northampton, UK. The test is this: push the envelope far enough to upset a FEW people, and you’ll know your marketing message is getting attention. Annoy everybody, and you’ve gone too far.

Want BOLD advertising for your salon or spa? As a Member of WSM’s My Social Salon, you get unlimited access to literally HUNDREDS of done-for-you, direct response marketing advertising templates written ONLY for hair & beauty salons & day spas.

CHECK OUT THE FREE VIDEO HERE

Can’t think what to put in your salon’s ad or flyer? Take the ‘headline test’

Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the  templates to the letter, done everything she’d been instructed to do, and got zero response.

She’d had 10,000 salon marketing flyers printed up and distributed to mailboxes for miles around her salon, and got not a single booking.

This was not a good call. This is why I tend not to take calls in the office.

So we got her to email us the flyer she’d wasted so much money on. And instantly spotted the reason for its failure.

She’d forgotten to include a fairly critical element.

Her phone number.

Put that aside, and it was a terrific piece of direct response advertising.

My point here is, you have to get EVERYTHING right to give yourself the best chance of success. Leave ONE thing out – testimonials, a guarantee, scarcity, a means of response – and you’re selling yourself short.

So let’s start with the most difficult thing first. The headline.

Do you get that horrible ‘blank screen syndrome’ when you’re racking your brains trying to come up with a compelling ad to fill your salon with clients?

Lazy salon owners, lacking the tools and templates our WSM members have at their fingertips, usually resort to some kind of lame discounting, throw in a pretty picture or two, a dreary list of everything they do, and let the whole thing fizzle out with a phone number at the bottom.

Very few bother to put thought, care and attention into the very first thing anybody sees when they’re reading your ad or flyer:

The Headline.

It’s the ‘ad for the ad’ – It’s only got one job, and that’s to compel the reader to keep reading.

Lazy salon owners tend to look around at what everybody else is doing, and copy it. And in most cases, that means using the name of the business as the headline for the ad. We call it ‘marketing incest’ – works pretty much like real incest, sooner rather than later everybody just gets

Dumb and dumber.

Nobody but YOU cares about the name of the business. The headline has to be about the customer, and what’s in it for them.

So here’s a simple test, a filter you can use to test how effective your ad’s going to be:

“Take away EVERYTHING except the headline and the phone number.”

Now, take a look at it. Is it still going to work, still going to get people to pick up the phone?

Example:

I’ve taken two ads, stripped out everything except the headline and the phone number. Which one do you think is going to get the phone ringing?

Example #1:

Contours Hair & Beauty Clinic for all your beauty needs.

Phone 000 000 000

Example #2:

Attention Ladies! New Glam Makeover Package Valued at $297 – Only $99 – Guaranteed to Contain No Illegal Sexual Stimulants. However, Men Will Look at You…

Phone 000 000 000

So the next time you’re writing an ad or flyer, put it through the Headline Test.

If YOU want the kind of tools that our member salons are using to generate serious CASH despite ‘the economy’, you should immediately apply to become a Member of Worldwide Salon marketing My Social Salon program, including the world-famous Essential Salon Owner’s Marketing Toolkit®

GO HERE to watch a FREE VIDEO & you might qualify to be one of just A HANDFUL salons each month who join the program all over the world – and double their sales inside 12 months!

Like Amber Ahmed of Amber Esthetics in Montreal, Canada – click play below to watch this video:

Amber Ahmed of Amber Esthetics Spa, Montreal Canada from Pash on Vimeo.

Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this:

“Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow Pages/radio…(take your pick)…and IT doesn’t work/it’s a waste of money/it never got any results….” Blah blah blah.

And it always amuses me. What they’re actually saying is

“I couldn’t make it work…for me.”

If mailbox flyers ‘don’t work’, then why do ya reckon that every night when you go home, your mailbox is overflowing with ‘junk’ mail from every kind of real estate business under the sun? Would they keep doing it, week after week, month after month, year after year, if IT wasn’t working? No company has a bottomless pit of money.

If newspaper advertising was a complete waste of money, it would seem to me that almost every company on the planet is staffed with

The Dumbest People in Dumb Town

Because you’ve gotta ask yourself, surely they wouldn’t keep shelling out year after year if the thing didn’t produce a result?

If newspaper advertising was nothing more than a black hole that sucks down money like a vortex and never spits anything back out again, newspapers would a) never have got off the ground in the first place, or b) would long ago have gone out of business, their only source of oxygen cut off en masse.

But it’s pretty typical. Salon owners – most owners of small businesses, in fact – blame the media when their marketing doesn’t work. It ain’t the fault of the media. It’s yours, for lack of clear thinking.

Most business owners get the process all backwards. They book space in the newspaper then they think about what to put in the ad. And because they’ve done the last thing first, with no ‘sales thinking’ the ad usually ends up looking like nothing more appetizing than a business card.

Here’s the process:

1)    Marketing message. What are you going to say to your target market that is compelling, that cannot be ignored, that is unique, that must be responded to?

2)    But the best marketing message on the planet is no better than the worst marketing message on the planet if it falls on deaf ears. Who are you going to say it to – and by deliberate strategy, who are you NOT going to say it to? Are you specific with your preferred target market, or are you just going to throw mud at all of ‘em and hope some of it sticks?

3)    Finally, when you’ve figured out what compelling message you’re going to deliver, and who you’re going to deliver it to, the media pretty much chooses itself. (Hint: you’re hardly going to create a great offer appealing to debutantes/young brides-to-be, then book a full page in ‘Seniors Week’, are you??)

Be intelligent with your marketing. Do the ‘sales thinking’ process in the right order. Identify your target market. Create a compelling message/offer just for them. Only then do you choose the media you’re going to use to deliver that message to that market.

Once you get the process right, you’ll find that in fact, with better Direct Response methods applied to the copy, whichever media you choose is going to work a whole lot better for you. And that applies to online – websites, apps, social media – just as much as it does to hard copy.

Want salon & spa marketing that’s actually proven to work? The famous Essential Salon Owner’s Marketing Toolkit® is FULL of done-for-you marketing templates used successfully by thousands of salons all over the world – and it’s just a small part of the entire My Social Salon marketing & mentoring program, including website SEO, your own customized Smart Salon Mobile App, member forums, unlimited tech support, access to the entire Members Only ‘sealed section’ website and template library, and much more.

CLICK HERE to find out more about the Toolkit and My Social Salon.

Groundhog Day – waking up to the same/same every day

Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me.

The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I could feel the anxiety oozing down the phone.

“I can’t put my prices up,” she wailed. “I only put them up six months ago, my customers would leave in droves if I did it again…”

Well, what did they do the last time you put your prices up…did they leave in droves then?

“Well, no…but I just think I’d be too expensive…”

Oh dear.

Entire theses have been written about pricing, there are squadrons of professors who do nothing else but talk about it, analyze it, agonize over it.

But I’ll keep this simple, and put it in terms that any salon owner can understand. This is not about academic study, it’s about what works. So roll up your sleeves, and start thinking. Because buying product at wholesale, adding a margin, and using that as your only guide to pricing ain’t no salon marketing plan.

Stay with me here.

First, there is more misunderstanding, dis-information and plain hogwash written and taught about pricing than almost any other subject under the broad umbrella of ‘business’.

Perhaps the biggest misunderstanding is the difference between value, price and cost – that is, the vast gulf between the value a customer or prospect perceives, the actual price charged, and the real cost to the business owner to deliver that product or service.

And part of the problem for many salon owners is, frankly, the low esteem in which they hold themselves, their ability, professionalism and standing.

It’s why most salon owners reading this would fail the ‘Picasso Test’.

Pablo Picasso

Picasso was sitting at a café in Paris, idly sketching. A woman walked by, recognized him and stopped to ask if he would be so kind as to sketch her, and charge whatever he thought was appropriate.

Picasso obliged, and three minutes later, there it was – an original Picasso.

“That will be 5,000 francs,” Picasso said.

“But it only took you three minutes!” she exclaimed in shock.

“No,” he said calmly, “it took me all my life.”

Of course, had Picasso simply charged for his time on that particular task, he would have had a difficult job justifying the price.

You see, the big mistake most business owners make when figuring out how to price a product or service, is doing it based on what it actually costs them. E.g., they’ll say to themselves, ‘this widget cost me $X to make/buy in/provide, so I’ll ad an 80% markup’.

It is a blinkered, nay, blindfolded way to price anything, because it completely ignores

a)     The value that product or service might have in the eyes of the customer (perceived value)

b)     How it’s price might be lifted considerably by adding more perceived value with low or no-cost items/treatments/services (eg free samples you got from a supplier)

c)      Any other value you can add to it through the messages/stories/testimonials/personal qualifications in all your advertising and promotional messages/flyers/letters…

Price and value are entirely different things, and value is in the eye of the beholder. It has nothing to do with price.

To me, spending $3,000 to live on a boat for a week with friends, miles out to sea – no shops, bars, restaurants, movies – it’s great value. But there are thousands who wouldn’t do that if they were paid to do it.

To my wife, a week in Bali for $1,000 including air fares is great value. Me? I’d rather gouge my own eyes out with a sharp spoon than spend a thousand bucks to meander endlessly around market stalls shopping for cheap sarongs.

All of which brings me to another point about price and value.

The more narrowly you identify your target market, the more precisely you craft your message to match exactly the wants of that target market, the less and less important the issue of price becomes.

Golfers will pay anything to get that perfect swing.

Anglers will move heaven and earth – or pay someone to do it for them – to catch that prize fish.

For example, say you sell cellulite treatments. Which do you think is going to create more value, a headline which says

“Anti-Cellulite Treatments from $495”

Or a headline that says

“For Young Mothers who are Embarrassed About Their Unsightly Cellulite – At LAST, The Zero-Pain, Breakthrough New Treatment That Melts Cellulite and Gives You Back Those Smooth Youthful Thighs! WARNING: Men might look at you – and wish.”

In fact, the second headline is deliberately designed to create desire, offer a painless solution to an identifiable problem, and specifically include (young mothers) only those prospects wanted, while deliberately excluding unwanted prospects.

Furthermore, it doesn’t even talk about price, which would only be addressed in terms of value in the body of the piece, backed up of course by all of the components of a good emotional direct response ad – a strong guarantee, scarcity, before and after photos, testimonials etc.

(All of the elements you’ll find in the templates in the Essential Salon Owner’s Marketing Toolkit™)

The last point I want to make about price is this: the purpose of re-inventing what you sell, of creating packages, is to blur the lines of distinction between your business and that of your rival salons, to create for yourself a distinct difference, so that prospects and customers simply cannot compare you with the opposition on price alone.

The better you get at this, the more you tip the playing field in your favour. Business is NOT about playing on a level field. It’s about giving yourself an unfair advantage. Unfair to your competitors, that is.

And reducing the issue of price to the point where it’s a non-issue.

The harder you try to sell your prospect on how good your salon is, the faster she backs away, emotionally if not physically

A phone conversation with a salon owner this week started like this:

“I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!”

This salon owner was beginning to panic, but she was missing the point, so I told her, ‘settle down, and think for a moment’.

Most hair salons, beauty salons and day spas are terrified of their competition, ever watchful for price undercutting, more worried about what their perceived competition is doing than they are about their own backyard.

And that’s primarily because of a misconception about who your competition really is.

Your biggest competitor isn’t the salon down the road, it’s not the worry of staff leaving and taking clients with them. No, your biggest competitor  is…

Your own prospect.

Imagine this for a moment. Your prospective client, whether she’s just walked into your salon, or she’s picked up the phone to call you after seeing one of your ads, has only four basic choices.

1) She can choose to buy from you
2) She can choose to do it herself
3) She can choose to do nothing, or
4) She can choose to do business with somebody else.

Only ONE of those four choices involve a rival salon. The other three involve only YOU.

As Harry Beckwith writes in his best-seller about marketing in the service industry, ‘Selling the Invisible’, Peggy, your typical prospect, is fearful – fearful of making the wrong decision. Peggy is not looking to make the ‘superior’ choice, she is looking to avoid making the bad choice.  It is less risky for her to do nothing.

Almost every prospect for every service would rather minimize the risk of a bad experience than shoot for the best experience.
It’s called ‘looking for good enough’. Forget looking like the superior choice, make your salon an excellent choice. Then, eliminate anything that might make you a bad choice.

And that means eliminating the risk of Peggy doing business with you, eg with a free trial, or a money-back guarantee. And make sure you deliver a good service, rather than spend needless energy attempting to convince Peggy that yours is the best service.

Peggy isn’t looking for the best. What she wants is a comfortably good result, without any risk.

Which is why, in the Essential Salon Owner’s Marketing Toolkit™, there are hundreds of already-proven ads and flyers that contain these ‘risk-reversing’ devices.

These devices haven’t been written into these marketing pieces just to fill out a bit of space. They’re there for a very good reason.

Because your competition is not the rival salon nearby, your strongest competition is your prospective customer. And you need every means you can muster to get that prospect to make the ONE choice you want them to make.

Check out My Social Salon here - to get literally hundreds of done-for-you online and offline marketing templates, tools, strategies and systems – with all the hard work already DONE!

I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after ad, flyer after dreary flyer waxes lyrical about the features of the product (or service), often using impossibly-technical jargon, and pay scant – if any – attention to the emotional benefit the customer will get, or makes any attempt to even so much as attract the prospect’s attention in the first place with an emotional headline.

Arguably the best ad ever written didn’t even mention a product or service. Far from trumpeting overblown benefits and features, it actually went the other way, in a deliberate, well-planned and brilliantly-executed dare to the manliness of every red-blooded adventurous male in England.

Although nobody has yet been able to track down the original copy of the London Times of December 29, 1913, here is a reconstruction of the tiny ad Sir Ernest Shackleton reportedly inserted to recruit men to his dangerous expedition to cross the Antarctic continent from sea to sea. It attracted 5,000 applicants, including three women.

(Creative Theft Department: I know what you’re already thinking…what has this got to do with my hair salon/day spa/nail bar/laser clinic yada yada yada.)

Here’s what: I’ve just used this very ad to steal the idea for the headline for a big Yellow Pages ad for one of our Inner Circle members. Go on, think. How could you apply this to your business? Inner Circle members should already be dissecting this and using it. For non-members, unaccustomed to my teachings, believe this:

The University of Life surrounds you. Google is your best friend. There is NO excuse for saying “I don’t know where to look for ideas” any more. Truth is, the answer to anything is right at your fingertips. Claiming you can’t find answers is akin to insisting the world is flat.)

Anyway, where was I? Oh yeah, emotion. The idea that you must offer a rational benefit in your marketing is nonsense.

There IS no rational, logical reason to buy a Porsche. Yet Porsche is THE most profitable car maker in the world. One of the most famous ads for Porsche cars featured nothing more than a picture of the car, and the following text:

Product benefits:
Too fast.
Doesn’t blend in.
People will talk.

Then there’s the famous David Ogilvy ad for Rolls Royce, which didn’t even have a photo of the car, just a clock.

“At 60 miles an hour, the loudest sound you can hear in the new Rolls Royce is the ticking of the clock.”

In the beauty business, a rational benefit might be

Your skin will be 37% smoother.

But more powerful, and much more emotional:

Warning: Men will look at you.

Your target market is uneducated about the relative benefits of one hair stylist versus any of a thousand others. Has pretty much no idea of the difference between one laser clinic and a hundred competitors. Attempting to explain a rational, logical reason why they should choose you as against any and all of your competitors is considerably more difficult that pushing a peanut up the main street of town with your nose.

Singapore Airlines didn’t try to compete on price, they made it emotional with the Singapore Girl...

Faced with such a challenge, most businesses resort to the easiest, no-brainer path: discounting. The airlines are a classic example of this, undercutting each other because they can’t be bothered putting in the hard mental yards to come up with something better.

(Even here, there are examples of airlines actually striking an emotional note with their marketing. Remember the Singapore Airlines ads featuring their emotional icon, the Singapore Girl? They backed it up with the rational proposition, ‘Inflight service even other airlines talk about…’)

Aside: the rebel in me can’t help wondering what would happen if an airline offered a guarantee: We’ll get you there alive, or your money back.

Most business owners, having come up with a compelling offer – which is the rational reason to buy – rest on their laurels and leave it there. But the smart ones keep working at it, chewing away until they come up with that hard-to-define emotional reason to buy. I often call it a Unique Selling Proposition. But it can equally be re-named an ESP or Emotional Selling Proposition.

Either way, these are salon marketing tools that work, and work for you.

The real difference between one hair salon and another, between one day spa and another, is at best small, and certainly difficult to convey to the uneducated. But an emotional difference is – while more difficult to find in the first place – much easier to get across, much easier for the prospect to feel, and therefore much more powerful.

How to Get ‘Done-for-You’ Emotional Marketing for Your Salon:

As a Member of WSM you’ll get instant access to literally HUNDREDS of emotional, compelling, done-for-you ads, flyers, letters and much more, including social media marketing, website marketing, email marketing, mobile apps. Just click here to find out more about My Social Salon, our flagship program.

In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to charge premium prices for your salon body treatments or hair styling, this story is a classic example of how not to do it – and a lesson in how you CAN do it.

A reader had written a glowing letter of praise for the magnificent quality of food and service at one of my city’s top restaurants. “Very stylish, with interesting, tasty and creative food.” he wrote. “The service was almost faultless too, thank you.” And then came the “….but.”

“A smallish plate of (beautifully cooked) pieces of suckling pig and a little bowl of sauerkraut was…$55. Oh, COME ON…! Is this just cynicism? Do you just think people will pay this because they don’t want to be thought of as uncool by complaining…?”

The diner’s complaint was justified, because the restaurant had failed to justify its high price by providing value. And yet, that value was easily explained, had the restaurant’s management bothered to find out how to do so.

In fact, they had the answer at their fingertips. Yet they blew it. Sarcastically, they wrote to the customer thus:

“As far as going into detail and explaining our prices for you we won’t bother. We’re sure you don’t email big companies such as Calvin Klein or Armani and ask them to explain themselves for the expensive prices for a pair of jeans or a white T shirt.

“We serve good quality food that has had a lot of love and hard work go into it.”

Huh? As if other restaurants charging half the price serve lousy food thrown together by trained monkeys? Dumb. Yet they had the right answer at their fingertips. In the very same article, the restaurant’s part-owner and high-profile chef David Coomer detailed exactly the right justification for charging top dollar – yet, ignorantly, this brilliant sales information is presumably kept a secret from the company’s customers.

Each pig costs us about $180 to buy. It is air-freighted clear across the country from Victoria, and collected at Perth Airport by restaurant staff. By the time preparation, garnish and labour costs are added, it doesn’t leave much of a margin.

“If you were a rational restaurateur, you wouldn’t bother,” said Mr Coomer. “But we want to be perceived as people who are dedicated craftsmen serving very good quality food.”

Er, how on earth are they going to be perceived as dedicated craftsmen, if they don’t tell the story, shout it from every available rooftop. If I were Mr Coomer, I’d be instantly re-printing the menus, complete with the story of each and every dish. E.g.,

“For our suckling pig, we personally select only the best available animal from a specially-certified farm, approved by our part-owner and master-chef David Coomer, (name of farm?) in the cool highlands of sub-alpine Victoria. Each pig costs approximately $180. Most restaurant food supplies are trucked across the Nullarbor Plain to Perth, a distance of 2,500 miles, however we believe in only delivering the very best and freshest food to our diners, so instead of trucks, our animals are air freighted at a cost of $70 each. At Perth Airport, our restaurant staff personally meet each arriving aircraft to inspect the purchase and ensure it has arrived in perfect condition….”

Etc etc. You should by now be getting the picture. There is Magic in the Details. 

Too often – and this applies to salon & spa marketing as much as the marketing of any other business – the owner assumes that the customer has no interest in the process, only the end result. Nothing could be further from the truth. Hark unto me; there is case study after case study of smart entrepreneurs turning the actual process into a ‘business within the business’, not only generating another revenue stream, but using the process as means of not merely justifying the high prices of its products, but making the customer feel intensely excited about paying those high prices.

Case in point: premium European car manufacturers such as Mercedes and Porsche have erected massive museums in the grounds of their plants, tied to tours of the factory where customers can watch their car being built.

Schlitz beer – telling the story, revealing the DETAILS, turned Schlitz into the world’s biggest

Famous US brewer Schlitz was the biggest in the world for decades, thanks at least in part to advertising which – unlike other companies – extolled the process by which their beer was made. (See example on this page.)

There is much to be learned and even more to be implemented in your salon or spa business from this. Do you simply present your customers with the end product and assume they know how you arrived at that product? Is your method of pricing little more scientific than the ‘Flinch Test‘?

(Explanation: the Flinch Test is one of three common pricing methods used by all businesses. Method #1: Look around at what everybody else is charging, and take an average. Method #2: figure out what a product or service costs you, and simply add a margin. Method #3: stick any old price tag on the thing, and if the customers don’t flinch, keep pushing it up until they do.)

The restaurant had a magnificent story to tell, yet failed to do so, and its only defence against price criticism was arrogance. That’s not stupidity, it’s ignorance. There’s a difference. Stupidity is not being ignorant, it’s being ignorant and refusing to educate yourself despite an abundance of information at your fingertips.

SPECIAL OFFER: Become a Smarter Salon Marketer with My Social Salon – the complete online & offline marketing, sales training and mentoring system ONLY for salons & spas. Click here for the FREE VIDEO

Getting your salon marketing message out to your customers, clients and prospects used to be relatively simple – because you had very little choice when it came to which ‘media’ to use.

You had word of mouth of course – always the best kind of advertising. You had one-on-one, face to face marketing. Maybe some direct mail and the occasional ad in the local newspaper. And if you were really adventurous, some radio and possibly TV. Now? Well, the range of online and offline media is enough to make the mind boggle.

And then again….

Why are apps becoming so important for small businesses like salons & spas? Because your clients and prospects are starting into them – and using them – all day, every day.

There’s ONE form of media that almost every single one of your clients and prospective clients is carrying with them, pretty much 24 hours a day. Their smart phone. And they’re staring into those little screens, for hours and hours. When they’re at work. When they’re watching TV. On the train or bus. When they’re in your salon. Which is why more and more smart salon owners are opting for a ‘smart salon app’ as a key plank in their marketing armoury.

For Baltimore salon owner and Worldwide Salon Marketing member Jill Turnbull, having her clients download the app WSM built for her salon has brought in an extra ten new clients per week….and that’s just from the referral tab within the app!

jill-salon-app-1 from Pash on Vimeo.

Our technical department here at WSM has built dozens and dozens of apps for salons & spas, and they’re starting to have a big impact. If you want to see what a your own salon or spa app might look like, grab your own smart phone, go to the App Store or Google Play store and download one or two of these recent examples:

For a Cosmetic Clinic:

For a Hair Salon:

For a Beauty Salon:

Get a FREE iPad Mini when you order your own Smart Salon App – check it out here!

Amber Ahmed (left) and her staff at Amber Esthetics Spa in Montreal – quarterly sales went from $58K to $134K after joining WSM’s My Social Salon online & offline marketing system

Ask most salon & spa owners across North America how they’re doing, and 9 times out of 10 you’ll get a standard response: “It’s never been tougher!”

Not from Amber Ahmed, of Amber Esthetics Spa in Montreal, Canada. Amber joined Worldwide Salon Marketing’s My Social Salon program in early December 2012 – in the next three months her sales literally more than doubled as she rolled out the direct mail campaigns, in-salon promotions and online marketing systems, including her new WSM-built website www.day-spa-montreal.com and her new Smart Salon App for iPhone and Android.

Take a look as Amber talks about how she ramped up sales so dramatically – and takes us on a quick video tour of her newly-built spa in the heart of Montreal….

Amber Ahmed of Amber Esthetics Spa, Montreal Canada from Pash on Vimeo.

WANT THE SAME KIND OF SUCCESS?

Click here to find out more about My Social Salon – and how ANY salon or spa can have the kind of success Amber and so many others are enjoying around the world, with Worldwide Salon Marketing’s unique blend of done-for-you offline and online direct response marketing systems – ONLY for salons and spas!