Archive for 'Website Marketing'
How to Protect Your Salon’s Facebook from Attacks!
The threat of someone undoing all your hard work in marketing your business is now more real than ever! With the 2011 Salon and Spa Superstar Bootcamp only 17 days away, we look at how to protect all the marketing ideas that you have, and how to protect the future marketing ideas you will get [...]
Read moreWant to use Facebook to market your salon? FREE online videos show you why you simply cannot ignore Facebook’s power…
The power of Facebook is now pretty much indisputable. And most salon & spa owners have absolutely no idea how to use it effectively to market their business – for FREE. Well, now there’s a solution. Finally, after months of research and development and many thousands of dollars, we’re about to launch the Facebook Toolkit [...]
Read moreSalon marketing online – getting your message in front of millions of Internet users
Unless you’ve been living under a rock somewhere, you would no doubt be well aware that the Internet is huge, and that it’s here to stay. In fact…. According to Nielsen Research; of the 22 million people living here in Australia, a whopping 80%, or over 17 million of us are connected to the Internet, [...]
Read moreSalon Marketing Online – How this salon’s new website grabbed fresh customers within days…
Every salon owner dreams of the day when she can get ‘off the tools’ and reap the rewards of all those hard years slogging away on the floor. Few take the necessary action to achieve that dream. One who did was IC Premium member (two years) Cherie Underwood of Femme Fatale in Jannali, New South [...]
Read moreSalon Marketing – Lessons from a Third-World Country
Rightly, you no doubt have zero interest in my recent five-day break at a luxury private villa near the beach in Bali, where the staff outnumbered our party of eight by two to one, and you couldn’t move without a butler polishing something or mixing you a clever drink by the pool. But you might [...]
Read moreEmail or Hard Copy? Salon owners have questions, we’ve got answers….
It’s no surprise to me when Inner Circle members like Tegan Messineo of Body Firming & Beauty in Bunbury, Western Australia (who only got her Toolkit in December 2008) tell me they’ve literally doubled their businesses. Tegan is a prime example of entrepreneurial thought AND action, one who doesn’t merely join the Inner Circle program, [...]
Read moreThe Plain Jane salon website that generates real ca$h…
Most salon owners get a severe case of ‘MEGO’ – My Eyes Glaze Over – when it comes to marketing their salon online. It’s little wonder it goes into the ‘too hard’ basket. Traditional advertising – newspapers, direct mail – that’s pretty easy to understand. But online? In no other area have so many been [...]
Read more"How I increased my sales by 42%."
Read on if you want to get the same kind of results, recession or not! From time to time I get an email complaining that “all you do is talk about the salon success stories, but there are far more failures out there than successes, how come you never talk about them?” Well, call me [...]
Read moreThe email that brought in $15,606 in 7 days
IC members Michael and Sonia of Blush Urban Spa – email marketing brings in thousands each mail shot… People seem to get all excited about email marketing, as though it’s some kind of magic wand. It ain’t. Email (and the wider web, for that matter) is nothing more and nothing less than just another media [...]
Read moreFrom $260,000 to $430,000 – inside 18 months!
Click on the ‘play’ button below to listen in on this extract from an interview with very successful salon owners Andrew and Angeline Griggs. PLUS, for Inner Circle Members only: the actual ad used to generate 149 new clients worth an average of $3,400 each per year….(that’s over $500,000, to save you doing the sums)… [...]
Read moreYes, Paris Hilton IS Useful for Some Things…
I’ve been particularly grumpy this week, due to a combination of factors, one of which has been a particularly painful eye infection. As I write this, at 10.30am Thursday morning, I look forward to the charming prospect of visiting an opthalmologist friend of mine later today to have him lance my eyelid. (And for no other [...]
Read moreWhat use is your website if it doesn’t get you CUSTOMERS???
In another life, when I was Executive Producer of Television News, I was rudely dismissive of anything to do with computers. So much so that while the rest of the civilised world was rapidly adopting new technology to make working easier, I point-blank refused to give up my noisy old manual typewriter. As for the [...]
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